On January 22, a grand unveiling ceremony of the prefabricated food export base of the International Hot Pot Industry Alliance was held in Zhuhai Chengfeng Group. The success of this ceremony not only marks a new height in the international cooperation of China's prefabricated food industry, but also brings unprecedented delicious food to consumers around the world.
As a one-stop procurement platform for prefabricated dishes in the modern agriculture sector of Zhuhai Chengfeng Group, "Chengfeng Central Kitchen" is rooted in modern agriculture, deeply cultivates the field of prefabricated food, continuously explores and develops, and ranks among the leaders in the domestic prefabricated food industry. Located in the core area of the Guangdong-Hong Kong-Macao Greater Bay Area and the central city of the Pearl River Delta Economic Zone, Chengfeng Central Kitchen has unique geographical advantages to create favorable conditions for the development of the prefabricated food industry. The group company and the Modern Food Research Center of South China University of Technology jointly established a prefabricated food research and development institution, and independently developed a series of unique, healthy and delicious prefabricated food products.
Relying on the abundant resources of the group, integrating upstream and downstream enterprises, establishing an integrated supply chain of prefabricated vegetable processing, storage and transportation, and building the whole industrial chain of prefabricated vegetables together with the Chengfeng Youpin Industrial Park, which has complete supporting facilities and rich production capacity, to develop the prefabricated vegetable market and compete for a new industrial track!
This event brought together the elites of the prepared food industry from all over the world to witness this historic moment. Among them, Mr. Liu Song, Chairman of the International Hot Pot Industry Alliance and Founder of Liu Yishou Hot Pot, Mr. Liang Ridong, Chairman of the Cantonese Cuisine Industry Committee of the World Federation of Chinese Cuisine Industry, Chairman of the World Cantonese Cuisine Chef Association, and the Father of Sturgeon, Ms. Zhou Qiqing of the World Federation of Chinese Cuisine Industry, Mr. Lin Hanbo, President of Zhuhai Prefabricated Cuisine Industry Association and Chairman of Chengfeng Group, Mr. Xiao Wenyi, CEO of Chengfeng Central Kitchen, former Director of McDonald's Global Supply Chain Asia Pacific, Mr. Fu Bangning, an expert in digital economy, Mr. Li Yan of Liu Yishou Hot Pot Group, Mr. Wang Helin, Chairman of Qingshi Capital, Mr. Li Wenhao and Mr. Wenbao of the Hong Kong and Macao Talents Association in the Greater Bay Area, Ms. Mai Xue, Vice President of Guangdong Chenyan Group, Mr. Lu Hongzhou, the representative of the outstanding venture partner, and Mr. Ye Jianbo, the vice chairman of the Dongguan Wanjiang Street Federation of Industry and Commerce and the chairman of Hunan Benshan Food, are the representatives of the outstanding joint venture partners.
At the ceremony, Chairman Liu Song, Chairman of the International Hot Pot Industry Alliance and founder of Liu Yishou Hot Pot, shared his in-depth insights on the standardization of Chinese food and the future development trend of the prefabricated food industry. He firmly believes that where there are Chinese, there must be Chinese food. Although there are many challenges to standardise Chinese food, including ingredient handling and cooking techniques, he highly recognizes the feasibility of Chengfeng Central Kitchen in Zhuhai as an export base for prefabricated dishes, which is in line with national policy guidance. In order to jointly promote Chinese food to go overseas, Chairman Liu Song carried out this award and signed a strategic cooperation agreement, and said that he would start from the hot pot industry and work together with all walks of life.
At the same time, Chairman Liang Ridong shared his unique insights and practical experience on the internationalization of Chinese cuisine. He emphasized that through the establishment of a standardized system, the primary industry will be pushed to the secondary industry. From seedling selection, cultivation and planting, food distribution to brand story and internationalization strategy, standardization plays a crucial role. In order to further promote Chinese food culture to the world, Chairman Liang Ridong also introduced the results of the "World King Chef Competition" held by himself and the promotion of the "World Federation of Chinese Cuisine Industry". He said that while inheriting and disseminating Chinese food culture, he will continue to carry out international catering exchange activities with Chengfeng Central Kitchen, so that the world can better understand and appreciate the charm of Chinese cuisine.
Subsequently, Chairman Liu Song and Mr. Xiao Wenyi, CEO of Chengfeng Central Kitchen, carried out a simple and grand unveiling ceremony of the prefabricated food export base of the International Hot Pot Industry Alliance in the warm congratulations and applause of everyone.
Mr. Fu Bangning, an expert in the digital economy, shared his insights on the digital transformation of the prefabricated food industry. He pointed out that with the rapid development of digital technology, the prefabricated food industry is ushering in unprecedented opportunities and challenges. In order to make Chinese catering better to the world, he believes that it is necessary to make full use of digital means to reshape the entire industry. He spoke highly of CEO Xiao Wenyi's innovative practice in the field of prefabricated food, and placed high hopes on him to carry the banner of digital and lead China's prefabricated food industry to break through the circle and go to sea.
After the speeches of the guests, Chairman Liu Song, representative of the International Hot Pot Industry Alliance, and CEO Xiao Wenyi, representative of Chengfeng Central Kitchen, signed a strategic cooperation agreement. Chairman Liu Song awarded Mr. Xiao Wenyi the title of "Vice Chairman of the International Hot Pot Industry Alliance" and awarded a certificate of honor. CEO Xiao Wenyi expressed his sincere thanks and expressed his heartfelt thanks to all the guests for their wonderful sharing and exchanges. He said that Chengfeng Central Kitchen will live up to expectations and devote itself to serving the brand incubation of small and medium-sized catering enterprises, so as to make Chinese food more representative on the international stage.
In the final stage of the event, the guests took a group photo to witness the historic moment of Chinese food going to sea. The successful holding of the unveiling ceremony not only marks a new height of international cooperation in China's prefabricated food industry, but also brings more delicious dishes to food lovers around the world. In the future, the prefabricated food export base will continue to give full play to its own advantages, contribute to the prosperity and development of the global prefabricated food industry, and let the world share the Chinese food culture on the tip of the tongue.