On the day of work and work, we will lean west to see the hot slippers
Foreword
42-year-old Xie Yao, as the founder of the Internet celebrity milk tea brand Yuan Zhenzhen, in just 5 years, she has experienced ups and downs from glory to trough.
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Initially, Yuanzhen Milk Tea Shop attracted a large number of customers with its handmade pearls, but in order to improve the speed of dining, she changed the handmade pearls to standardized ingredients and began to push small ingredients and fruits.
As a result of this change, Yuan Zhenzhen lost its differentiation from other bubble tea shops, and the popularity of customers gradually disappeared, and the performance of directly operated stores and franchised stores began to decline.
At the end of 2021, Xie Yao realized the problem and decided to return to the original intention of hand-made and opened a hand-made shop.
She rented a store of more than 100 square meters in November 2021, but in fact, the company was already facing cash flow constraints at this time.
She smiled bitterly and said that when people are going well, they always overestimate their abilities.
At that time, she thought that she could make more money, so she did not hesitate to invest 1.4 million yuan to establish a handicraft store flagship store.
However, contrary to expectations, the turnover not only did not increase, but became worse and worse.
The handicraft shop opened for a soft opening on March 22, 2022, but the street where it was located was closed just two days later.
After Xie Yao finished speaking, she showed a helpless smile, as if there were tears in her eyes.
Smiled helplessly
The wrong decision made her lose 10 million and repay 2 million in debt.
In order to pay off her debts, she sold her house and her parents' inheritance, but still owed hundreds of thousands of yuan.
Today, Xie Yao has opened a hot pot restaurant in Chengdu, with a monthly income of nearly 100,000 yuan.
She firmly believes that as long as people have a breath, there will be a turnaround.
She is optimistic that she believes she will be able to pay off her debt within two years.
Let's take a look at what everyone is saying!
Netizen comments
Netizen:
Milk tea is just needed, and consumer demand has always existed, but too many people go to milk tea shops, and then there is no business to do
Netizen:
It's already amazing
Netizen:
[covers face] I haven't heard of it
Netizen:
She is powerful, but she is powerless in the face of circumstances
Netizen:
The normal limit turnover is 14,000, but I still want more, and I don't match it.
Write at the end
Xie Yao's story reminds us that the risk of blindly following the trend to open a bubble tea shop is also very high.
The milk tea market is fiercely competitive, and customer needs and tastes are varied, and without a clear market positioning and continuous innovation ability, it is easy to get lost in the fierce competition.
Xie Yao initially made a name for herself with handmade pearls, but lost her uniqueness in the pursuit of efficiency and profit, resulting in customer loss and declining performance.
This also tells us that entrepreneurship not only needs to seize opportunities, but also needs to stick to the original intention and maintain the core competitiveness of the brand. Blindly following the herd and blindly pursuing short-term interests will only put yourself in trouble.
In addition, Xie Yao's experience also shows us that every decision in the entrepreneurial process is crucial.
She overestimated her abilities when things were going well, ignoring the complexities and variables of the market.
As she said, when people are doing well, their judgment of themselves is often higher than their true ability. This overconfidence and lack of risk awareness ultimately led to huge losses.
Entrepreneurs need to remain sober and cautious, and have adequate preparation and coping strategies in the face of market changes, so as to avoid blind decision-making that leads to difficulties for the enterprise.
On the road to entrepreneurship, money management is also a key issue.
When Xie Yao was facing tight cash flow, she still decided to invest a lot of money to open a handicraft store flagship store, but due to the impact of the market environment and the epidemic, the turnover did not rise but declined, and finally caused a serious capital chain break.
This lesson tells us that entrepreneurs must have sufficient capital reserves and risk plans when making major investment decisions, and cannot pin all their hopes on temporary success.
Reasonable planning and management of funds is an important guarantee for the sustainable development of enterprises.
Xie Yao still did not give up after experiencing losses and debts, she opened a hot pot restaurant in Chengdu and achieved good results.
She firmly believes that as long as people have a breath, there will be a turnaround.
This kind of optimism and tenacity are the most valuable qualities of entrepreneurs.
It is inevitable that there will be various setbacks and difficulties in the process of starting a business, but as long as you do not give up and always maintain a positive attitude, it is possible to usher in new opportunities.
Xie Yao's story tells us that failure is not terrible, the key is to learn from failure, constantly adjust and improve, and find new breakthroughs.
We should also recognize that entrepreneurship is not only for the pursuit of economic gain, but also a way to realize self-worth and social value.
Despite her failures, her persistence and hard work set an example for other entrepreneurs.
In the process of starting a business, everyone should maintain their dedication to their dreams and a sense of responsibility to the society, strive to do better in their careers, and also bring more positive impact to the society.
The comments of netizens in the article reflect the diverse voices and opinions of society, but do not represent the position of this article
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#42岁网红奶茶创始人2年亏损千万 ##头条创作挑战赛#
Good morning, noon and evening, the little slippers say goodbye to you~