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The history of blood and tears of young people's entrepreneurship: opened a convenience store and lost 400,000 yuan, and then opened a hot pot restaurant and lost 800,000 yuan! The brutal collision of dreams and reality!
Today's young people don't want to go to work, and the pursuit of freedom and being a boss has become the primary goal.
Xiaobian reminds me of a classic Internet joke: It is impossible to let me work, and it is impossible to work in this life! Isn't this a true portrayal of the mentality of modern young people?
Entrepreneurship seems to have become synonymous with young people chasing their dreams, but not every entrepreneurial road can be paved with flowers. Today, the editor will talk about the son of a relative, a story full of passion but planted a big heel, let us learn some lessons from it and give those hearts who are eager to try a wake-up call.
Dreams Set Sail: The "Pie" Trap of Convenience Stores
The son of a relative, who has just graduated from college, is 22 years old when he is strong, thinking about being his own boss, and the scenery is infinite. He took a look at a convenience store in the community, and the previous boss said that it was a lot of money, making 60,000 yuan a month, and the transfer fee of 400,000 yuan for half a year, it was simply pie in the sky.
The business area of this shop is about 65 square meters, and the annual rent is 60,000 yuan. Have a tobacco licence and have a tobacco rating of 17. Xiao Young was itchy when he heard it, and without saying a word, he took out the money that his parents had saved for half his life, which was the down payment for marrying his girlfriend and buying a house, and plunged into the "entrepreneurial dream".
The problem was that the child had not discussed it with his family at all, and by the time the family learned the news, everything had already been settled, the contract had been signed, and the funds had been transferred to the previous owner.
A seemingly glamorous numbers game
Who knew that the previous boss's account was actually fake! The daily turnover on the book is as high as 10,000 yuan, and the profit estimate is easily over 1,000. "You see, if we get 10,000 yuan a day, even if we are conservative and make a profit of 20%, then we will earn 2,000 a day, and after a month, 60,000 oceans will be proper!" The former boss was clever, "The transfer fee of 400,000 yuan guarantees that you will return to your capital within half a year, and such a deal is difficult to find with a lantern!" ”
After taking over the convenience store, the guy found out that the so-called 10,000 yuan daily turnover was just a lie carefully woven by the previous boss. The community is so big, the population is limited, and the flow of water on the best days is only more than 1,000 yuan. Tobacco sales were tepid, and even the most basic turnover was a problem. Only then did he realize that the business of convenience stores is far more than just buying and selling, and every link of product selection, promotion, and customer maintenance tests the wisdom and experience of the operator.
Rent, utilities, and property fees are eating up meager profits every day. Coupled with the loss of expired goods, the loss of every penny made his heart ache. He and his girlfriend get up early and stay late, but the sweat they pay in exchange for their increasingly thin bodies and shrinking bank accounts.
A few months later, the guy finally woke up and wanted to transfer, but found that no one took over. The countdown to the expiration of the rent became the last straw that broke the camel's back, and he had to sell it with tears, and the shelves and containers could only be sold cheaply. After some tossing, 400,000 is now only 30,000, and finally ended in a dismal end.
The "black hole of joining" of hot pot restaurants
It stands to reason that this should be a long memory, right? But our kid doesn't admit defeat, he still wants to be the boss!
So he borrowed 800,000 yuan, which became the capital for him to start a business again, and he went to Anhui with this money, determined to join a hot pot chain enterprise. Following the advice of the franchise headquarters, he carefully selected the location of the store, invested in the renovation of the store, and paid the necessary franchise fees.
This 90-square-meter hot pot restaurant, according to the guidance of the headquarters, he also hired chefs, waiters, cashiers, and about a dozen people. The upstream business promises to be called a good sound, and the standardized operation is easy to earn one million a year. The result? The store is often empty, there are not many customers, the opening instructor has also evaporated, the franchise fee has been lost, and the rent, water and electricity are overwhelmed.
Rent, utilities and property management fees are unavoidable expenses, not to mention paying the salaries of cooks, waiters and cashiers, and even the owners themselves have to make ends meet.
Despite this, the hot pot restaurant had to close its doors after barely maintaining it for half a year. Not only did the investment of 800,000 yuan go home, but also saddled tens of thousands of yuan in credit card debt......
His parents were almost overwhelmed by the sudden blow.
With nothing to do, his relatives had to arrange a job for him locally, with a monthly salary of about 4,000 yuan...
Cold thinking behind entrepreneurship
Does this story sound distressing and helpless? In fact, most of the pitfalls on the road to entrepreneurship are due to blindly following the trend, not understanding the market, and not accumulating experience.
Which of those bosses who can make money is not an old man in the industry? They have been crawling and rolling for many years, and they are as familiar with the doorway as their own backyard, with wide connections and wild roads.
Conclusion: The distance between dreams and reality
What is the difficulty in starting a business? The difficulty is that you have to learn to walk before you can run. It is not impossible for young people to start a business, but they have to be down-to-earth, either with insiders in the industry, or they must learn thoroughly first. Don't think about flying as soon as you come up, it hurts to fall.
Therefore, friends, especially parents who have children and want to start a business, we have to let them understand that entrepreneurship is not gambling, and it is not a passion that can be successful. You have to have a plan, you have to have a strategy, and more importantly, you have to have the courage and wisdom to stand up even if you fail. Dreams are beautiful, but the reality is skinny, and taking every step is the key to success.
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