Everest Brand Marketing Notes——
Convenient with others, the "convenience" to the extreme, continue to meet the hidden needs of consumers, and naturally form consumer stickiness.
As of March 31, 2024, 7-Eleven has a total of 84,762 stores worldwide, of which Japan ranks first with 21,544 stores. Second, strengthen the growth of existing markets. According to the latest data, the average daily sales of 7-Eleven convenience stores are 691,000 yen (about 32,600 yuan).
1. The "strongest on the surface" in the convenience store industry: 35,000 daily sales from 7 to 11, who is its mysterious power?
Oh, dear readers, have you ever wondered why 7-11, a small convenience store, can sell more than 35,000 daily stores worldwide? Could it be that there is some mysterious power behind it? Actually, the answer lies in you and me. 7-11, the "strongest on the surface" in the convenience store industry, its mysterious power is - convenience for the people!
2. The secret weapon of "24-hour non-closing": How does 7-11 capture the hearts and minds of consumers around the world?
When it comes to 7-11, I believe many people will think of the label of "24 hours without closing". That's right, this secret weapon has allowed 7-Eleven to capture the hearts and minds of countless consumers around the world. Whether you're a night owl or an early bird, 7-Eleven has you covered. And this is one of the secrets of 7-Eleven's success.
3. The "Transformers" of the convenience store world: From Tokyo to New York, how did 7-Eleven conquer the world across borders?
7-Eleven, the "Transformer" of the convenience store industry, started from Tokyo and conquered New York, London, Paris and other major cities in the world. How does it do it? First of all, 7-Eleven is good at adapting its business strategy to the needs of local consumers, whether it is Asian ramen and rice balls, or Western sandwiches and coffee, you can find them all in 7-11. Secondly, 7-Eleven has also continued to innovate and introduce various convenience services, such as ATMs, printing and photocopying, etc., so that convenience stores are no longer just a place to sell goods.
4. Gold on the shelves: Reveal the exclusive goodies of 7-11 that people can't help but "chop their hands".
Walking into 7-11, will you find that there are many exclusive goodies hidden on the shelves that people can't help but "chop their hands"? For example, those desserts that coexist with beauty and taste, or unique snacks. In fact, these exclusive goodies are the key to 7-Eleven's attraction to consumers. Not only do they give customers more choice, but they also make 7-Eleven's brand image more distinctive.
5. Big Dreams for "Little People": How does 7-Eleven build a business empire with a small convenience store?
Don't look at the 7-11 store is not big, its dream is not small. From a small convenience store to a world-renowned retail brand, how did 7-Eleven achieve this big dream? First of all, 7-Eleven pays attention to details, from product placement, service quality to environmental design, and strives to do the best. Secondly, 7-11 continues to innovate to keep up with the trend of the times and provide more convenience for customers. Finally, 7-Eleven also continues to expand its market share and build a business empire through mergers and acquisitions and cooperation.
6. Competitors can't reach the dust: How long can 7-Eleven's position as the global leader last?
In the convenience store industry, 7-Eleven's position as the global leader has long been established. Competitors can't reach it, and they can only look at it. So, how long can 7-Eleven's position as the global leader last? The answer is: as long as 7-Eleven continues to innovate and improve its service quality, its position as the leader will be unassailable.
With all that said, do you have a deeper understanding of 7-Eleven? This legend in the convenience store world has not only provided us with convenience, but also become a global business miracle. Let's look forward to more brilliance from 7-Eleven in the future!