It is reported that the well-known Korean celebrity chef David Chang (David Chang) applied for a trademark called "chili crunch" in the United States, which attracted the attention of many American media. However, in fact, as a traditional Shaanxi delicacy, the name of oily spicy rice has long been widely used in various noodle dishes. For the majority of consumers who love oily and spicy seeds, the trademark may undoubtedly harm their rights and interests.
According to reports, the South Korean chef plans to issue warning notices to businesses that sell "oily spicy seeds" in the United States, asking them to stop using the language or hanging up the label. This move may have a significant impact on some Asian food brands and restaurateurs, especially those with the name "oily spicy".
It is worth noting that despite the popularity of "oil and pepper" in the U.S. market, no one has registered a trademark for it. Therefore, the legality of David's actions is still up for debate. At the same time, we also expect the relevant departments to deal with this fairly and safeguard the legitimate rights and interests of consumers.