In the busy city, an online celebrity restaurant called "Instant Fresh" has risen rapidly with its unique business model, and overnight, thousands of stores have sprung up all over the streets. Their secret weapon? Pre-made dishes.
"It's a miracle!" Li Ming, an analyst in the restaurant industry, said in surprise, "I've never seen such a rapid expansion, and it's all about pre-made dishes." ”
Pre-made dishes, a relatively new concept in the restaurant world, are now at the heart of "instant fresh" restaurants. These pre-prepared dishes can be served quickly by simply heating them. This model not only greatly improves the efficiency of dining, but also reduces the cost.
"Our pre-made dishes are all made in a central kitchen to ensure that the quality and taste of the dishes are consistent in each store." Zhang Qiang, the founder of Instant Fresh, said proudly.
However, this model has also attracted a lot of skepticism. Wang Dahai, the owner of a traditional restaurant, said: "Can pre-made dishes be delicious? I still like freshly made dishes, and the freshness of the taste is incomparable to that of pre-made dishes. ”
Despite this, the instant food store is still very busy, attracting many young customers.
"I think the quick food is very good, the speed is fast, and the taste is not bad." Xiao Liu, a young customer, said, "For those of us who work hard, it's very satisfying to be able to eat a good meal quickly." ”
With the popularity of instant fresh, more and more catering companies have begun to pay attention to the market of prefabricated dishes. Some experts predict that pre-made dishes may become an important trend in the restaurant industry in the future.
"The model of prefabricated dishes is actually very mature in foreign countries." Chen Hong, an analyst of the food industry, said, "With the improvement of domestic consumption level, people's pursuit of efficiency is getting higher and higher, and the market potential of prefabricated dishes in China is huge." ”
However, the development of pre-made dishes also faces some challenges. How to ensure food safety and how to improve the taste and quality of dishes are all problems that prefabricated food enterprises need to solve.
"We're always working to improve the quality and taste of pre-made dishes." Zhang Qiang said, "We also hope to get more customers' understanding and support." ”
With the popularity of pre-made dishes in the catering industry, there may be more changes in the catering market in the future. And companies like Instant Fresh are undoubtedly at the forefront of this trend.
"I think pre-made dishes are just the beginning." Li Ming said, "There may be more unexpected changes in the restaurant industry in the future. We'll see. ”