Today, we review the hot topics and consumption trends in the food industry in 2023.
Prefabricated products
Entering 2023, the prefabricated vegetable market is hot. According to iMedia Consulting statistics, as of January 26, the national sales of pre-made dishes in the 2023 Spring Festival sales season will be about 130.753 billion yuan, a year-on-year increase of about 43.6%; the "2023 Spring Festival Holiday Consumption Trend" released by JD.com shows that the turnover of pre-made dishes during the Spring Festival holiday increased by more than 6 times year-on-year; and the sales of dishes related to Dingdong Chinese New Year's Eve Meal in 2023 also increased by 500% year-on-year.
In addition, the sales of pre-made dishes of catering companies have also increased a lot. According to the survey data of the China Cuisine Association, the sales of prefabricated dishes of 26.7% of catering enterprises increased year-on-year in 2022.
Looking ahead to 2024, the popularity of the prepared food market will continue.
Reducerism
The "punk regimen" of young people is to enjoy the pleasure of food and avoid the threat of health problems such as gaining weight, and this change in concept has raised the call for low sugar and low salt.
With the enhancement of public health awareness, it is expected that by 2025, the market size of sugar-free beverages will increase to 22.74 billion yuan, doubling the scale within five years. It can be seen that the market potential of sugar-reduced foods is huge.
In addition, according to Mintel's research data, 94% of Chinese urban consumers are trying to reduce their salt intake, and recently, Tmall supermarket released a small trend of "firewood, rice, oil and salt" life shows that post-95 families eat an average of 3 grams of salt per day than post-85s, of which three-thirds of post-95s use thin salt soy sauce instead of edible salt.
This trend continues to drive the market to find healthy upgrades without sacrificing delicious sugar and salt reduction options.
Former Universe
As the young people of Generation Z gradually become the main consumer force, their pursuit of new things puts pressure on brands, and the metaverse is the most fashionable breakthrough.
"Metaverse Organic Milk", "Digital Wanglaoji", "Coca-Cola Flavor Metaverse" ...... Food brands have jumped into the wave of the metaverse and started the "metaverse business" with great interest, trying to attract the public's attention by establishing virtual spaces and trying to establish new channels of association with consumers.
Low-carbon economy
"Carbon reduction" has become an important development trend in the beverage industry. More and more food brands have also begun to launch products that are in line with the concept of low carbon and environmentally friendly.
Master Kong regards achieving carbon neutrality as one of the important tasks of ESG. Danone announced its sustainability goals, and at the China Development Forum on March 25, its global CEO Sheng Ruian said that Danone's six beverage factories in China will achieve carbon neutrality this year......
In addition, food and beverage companies also hope to fulfill the commitment of "carbon neutrality", and also hope to achieve consumer education through products, so that more people pay attention to and participate in sustainable development.