Jianyang Rong Media Center
With the rapid development of Internet technology, live streaming has profoundly changed people's lifestyles and consumption habits. As a product of this trend, the urban shared live broadcast room not only provides consumers with more convenient and diverse choices, but also opens up a new economic development track for the development of enterprises and rural industries. Recently, our city took advantage of the boom of the Chengdu 2024 World Horticultural Expo to create the first urban shared live broadcast room, so that everyone can know Xiongzhou and buy good things on the "cloud" while enjoying the World Horticultural Expo.
On the Tuojiang Greenway in the southern section of Dongbin Road, Shehongba Street, the pink city sharing live broadcast room is particularly eye-catching, and the anchor Li Wenxiu is using her enthusiasm and professionalism in the live broadcast room to show the audience Jianyang's characteristic products.
Chengyu (Jianyang) e-commerce live broadcast base anchor Li Wenxiu:
During the World Horticultural Expo, we carried out activities in the city to share the live broadcast room to promote some of our local special products in Jianyang.
The urban shared live broadcast room refers to a public and professional live broadcast platform created by integrating various resources in the city, which provides a new display stage for enterprises and brings consumers a more intuitive and real shopping experience.
On April 24 this year, the first urban shared live broadcast room jointly built by the city and the Chengdu-Chongqing (Jianyang) e-commerce live broadcast base was officially put into operation, and the anchors and rural Internet celebrities were invited to carry out a series of wonderful live broadcast activities around the cultural history, characteristic products, Tuojiang night economic belt and other contents of Jianyang, creating a new scene of online + offline consumption, and showing the urban characteristics and humanistic charm of Jianyang in multiple ways.
Zhang Yaqi, Director of Operations of Chengdu-Chongqing (Jianyang) E-commerce Live Broadcast Base:
Now make some recommendations for tourist routes, around the night economy of Tuojiang, in terms of eating, living, traveling, traveling, entertainment, and shopping, and make recommendations for local life group buying, so that everyone knows where to eat, where to play, and where to live in Jianyang.
Since the beginning of the operation of the city's shared live broadcast room, Li Wenxiu has been here to promote Jianyang's good things, Jianyang's enterprises, and Jianyang's cultural tourism through live broadcasts, and at the same time, it has also become a living teaching material for students majoring in e-commerce in Jianyang Senior Vocational High School in Sichuan Province.
Chen Zhengyang is a sophomore majoring in e-commerce, and today their class moved from the school to the city's shared live broadcast room, and they experienced Li Wenxiu's live broadcast in person. Subsequently, Chen Zhengyang and his classmates came to the training base for the integration of production and education built by the Chengdu-Chongqing (Jianyang) E-commerce Live Broadcast Base in the school and started the live broadcast practice. They carefully introduced the product, practiced over and over again to ponder their speaking skills, and improved their professional ability in this real live broadcast environment.
Chen Zhengyang, a student from Jianyang Senior Vocational High School in Sichuan Province:
Through practical training, we can better learn some live broadcast knowledge, which has created a lot of opportunities and conditions for us, and I also hope to return to Jianyang to participate in some related work after graduating from university.
At present, in addition to the urban shared live broadcast room, 8 indoor live broadcast rooms have been built in the training base for the integration of industry and education, where students practice during the day and live broadcasts at night, realizing the dual use of one place, resource sharing, mutual benefit and win-win, and promoting the deep integration of industry, education and research.
Wang Rui, a teacher of finance and commerce at Jianyang Senior Vocational High School in Sichuan Province:
This training base provides our students with the opportunity to practice teaching, and they can participate in the whole process from planning and selection to live broadcasting, which is conducive to enhancing their own professionalism. Students can also learn some of the rules of the platform in the process, which is also very good for their future employment.
integration of industry and education to cultivate new forces; Government and enterprises set up a platform to gather young talents; Share live streams to create endless possibilities. The chain development model of "government + base enterprise + logistics + live broadcast" has created an ecological platform for the live broadcast e-commerce industry with rich business formats, talent gathering and innovation driven, which not only provides more opportunities and choices for entrepreneurs and employees, but also injects new impetus into the development of the urban economy.
Zhang Yaqi, Director of Operations of Chengdu-Chongqing (Jianyang) E-commerce Live Broadcast Base:
In the future, we will also rely on the platform of Chengdu-Chongqing e-commerce live broadcast base to show the city style and cultural customs of Jianyang to the whole country through the live broadcast lens, deepen everyone's understanding of Jianyang, and hope that more young people and talents can return to Jianyang and contribute to the development of Jianyang.
now
Jianyang City Shared Live Room is like a bright new star
With its unique charm and endless possibilities
It has opened up a new track for the economic development of our city
Continuously improve the energy level of urban industrial development and urban influence
Create a city brand of "Tianfu Gateway, Airport Jianyang".
Reporter | Song Lin
Edit | Zheng Yuelan
Editor-in-charge | Hu Yu
Audit | Li Yanmin
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