Employees use juice tea cups to satirize the discharge of nuclear sewage in Japan, and the fragrance is official, or the management says it is a personal act. The sales of Xiangpiaopiao MECO drinks skyrocketed, and the stock price rose and fell, but the official said that "our employees are good!" "From the perspective of the "Company Law", it is the company's social responsibility to use cups to publicize ecological and environmental protection, but the company should be honest about the propaganda language. What shareholders need to analyze is whether there is a substantial correlation between the sharp increase in sales of Xiangpiaopiao's "full-price" beverages and the stock price limit.
Today's Statement: Corporate Social Responsibility
1. The nature of selling "full-price" beverages in cups
The main function of the beverage set is to facilitate the use of consumers, such as heat insulation, and can also be used for advertising. According to Article 20 of the Company Law, a company shall fully consider social and public interests such as ecological and environmental protection and assume social responsibility when engaging in business activities. Accordingly, the Xiangpiaopiao MECO juice tea cup is printed with slogans such as "Japanese politicians are invited to drink the nuclear sewage", and the state and society should positively evaluate the propaganda behavior of enterprises.
Although the above slogans are ecological and environmental protection, they are also common slogans in Japan. One may ask, why didn't the company print the above slogan on the "official" packaging, or did the employees admit that it was a corporate act after using the slogan?
According to the provisions of the Vienna Convention on Civil Liability for Nuclear Damage, the Japanese State guarantees the liability of the operator and compensates the operator up to the prescribed limit in the event that the operator fails to compensate. Fearing the intervention of the Japanese government, Xiangpiaopiao Company could not admit that it was a corporate act.
For example, after the Japanese government decided to discharge nuclear-contaminated water into the ocean, many people marched and demonstrated with slogans such as "Ask Japanese politicians to drink the nuclear sewage." The Japanese government cannot hold Chinese employees legally responsible for satirizing the discharge of nuclear wastewater by using the slogan of MECO juice tea cups.
The relevant departments of the Japanese government did not take legal measures, and the official Xiangpiaopiao immediately announced that "our employees are good!" From the recent response to personal behavior, to the "span" time of good employees, Xiang Piaopiao has earned a lot of money, such as the sales of MECO juice tea in the live broadcast room have skyrocketed by 400 times, and the stock price has risen and fallen. One might ask, how does its management do it?
On the one hand, MECO juice tea exported to Japan can be evaluated as a "full-price" drink, but the domestic consumer market has not yet equated the full price with safe food. On the other hand, due to complex factors, many people have a relative "hatred" for Japan, and shareholders have bought Xiangpiaopiao shares, but most shareholders may not consider the type of stock, such as whether they have voting rights.
2. The meaning of "full-price" food
At present, most people consider the following factors for food safety: First, whether the cultivation of plant food is safe, such as the use of chemical fertilizers and pesticides. Second, whether the feeding of animal food is safe, for example, whether the feed additives comply with national regulations. The above-mentioned standard is actually a plan after discussion between the operator and experts, and approved by the relevant departments, and in the practice of food consumption, the grain does not have the original mellow aroma, and the meat does not have the original taste.
Recently, I watched the TV series "Wind and Rain Sending Spring Back", in which the plot of the third episode reflects the safety of plant-based food planting. Mai Siyuan, the nephew of a provincial leader, runs a farm in Dongjiang City, and when Mai leader woos his nephew in Siyuan Farm, he introduces private cultivation as "not a single grain of chemical fertilizer and this pesticide". Foods that do not use, or use as little as possible, chemical fertilizers and pesticides are safe, and genetically grown plants may not be safe. Accordingly, consumers buy vegetarian foods that "do not have a single grain of chemical fertilizer and this pesticide" as full-price foods.
In order to discuss meat full-price food, I naturally think of the Regulations on the Administration of Laboratory Animals. The purpose of these regulations is to promote the conservation, breeding, supply and application of animals through experiments. Among them, the first sentence of Article 13 stipulates that experimental animals must be fed with full-price feed of qualified quality. Additive feed may have an adverse effect on animal breeding and feeding, and the full price feed here does not include "one additive". According to this, meat full-price food refers to animals fed full-price feed.
The reason for the surge in sales of "full-price" beverages
The mainland exports seasonings and beverages to Japan, and Japan may have special requirements, that is, the requirements for the quantity of food additives, such as a certain brand of soy sauce exported to Japan. Xiangpiaopiao's MECO juice tea, which is exported to Japan, may also have such a requirement, so it may be reasonable for people to equate full price with safe food.
3. The reasons for the long-term "sluggishness" of the stock market
The market capitalization of the mainland stock market has hovered around 3,000 points for a long time, while the stock markets in Japan, Hong Kong and other places may have already exceeded 10,000 points. On May 6, the "first share of milk tea" Xiang Piaopiao has been limited, and the price is now 19.21 yuan, which undoubtedly boosted the confidence of many shareholders. Some people may want to ask whether there is a substantial connection between the sharp increase in sales of Xiangpiaopiao's "full-price" beverages and the stock price limit.
On the surface, the sharp increase in sales of Xiangpiaopiao's "full-price" beverages is directly related to the stock price limit, but it is also necessary to observe whether all the drinks sold by Xiangpiaopiao are "full-price" drinks. Accordingly, the management of Xiang Piao Piao Piao can use this to promote the ecological drink, so as to maintain the upward trend of its stock market value.
However, from the substantive analysis, the sharp increase in sales of Xiangpiaopiao's "full-price" beverages is directly related to the corresponding types of stocks. When shareholders' right to income from assets and shareholder rights such as the choice of managers are combined, Xiangpiaopiao can maintain the upward trend of market value. When the voting of Xiangpiaopiao's external issuance is non-voting, and the income of preferred shares is significantly lower than that with voting rights, it remains to be seen whether the upward trend in market value can be maintained. Accordingly, it further triggered a discussion on the reasons for the long-term "sluggishness" of the stock market.
The issuance of non-voting shares may be based on two considerations. On the one hand, if a company issues voting shares, the company's decision-making power may be passed to others, for example, if someone else acquires more than 51% of the voting shares of a company limited by shares, the acquirer may become the chairman of the board. On the other hand, there is a large amount of public funds in the mainland, and companies issue voting shares, and public fund managers may become decision-makers.
Scholars suggest that the main consideration for the introduction of the preferred share system in the stock market is to prevent listed companies from being acquired by others, or to control them. Although the preferred share system can effectively protect the rights and interests of vested interests, it leaves "hidden dangers" for the healthy development of the stock market, for example, voting shareholders can decide to distribute dividends with preferred shares. According to this, investors lack the awareness of long-term investment, and most shareholders are short-term speculation, which is the main reason for the "sluggishness" of the stock market.
The reason for the long-term "sluggishness" of the stock market
The reason why Xiang Piaopiao's "Ironic Day" is not "welcomed" by some netizens includes two factors. On the one hand, the management of Xiangpiaopiao has a completely different attitude towards its employees before and after using the cup to "sarcastically day". On the other hand, the "ironic day" slogan used in the cup set is the "original" of the Japanese people's protest against the discharge of nuclear water, but Xiang Piaopiao is fake as a "hard bar", and many people think that its behavior is not upright.