In the prosperous corner of Chengdu, Sichuan, a thousand-year-old ancient capital, there is a legendary palace in the food industry - Huafeng Food Wholesale City. It is not only the largest food distribution center in southwest China, but also a harbor for countless businesses to set sail for their dreams. Today, let's unveil the mystery of this wholesale city together.
1. Huafeng Food Wholesale City: a gathering place for food
Huafeng Food Wholesale City is located at No. 88, Chengbai Road, Shuangliu District, Chengdu, which is a well-known wine and food wholesale center in China. Every day, tens of thousands of merchants and tourists gather here to pick up their favorite food. From traditional food and beverages from all over the country to imported delicacies from around the world, there is something for the taste buds of a diverse group of people. With its abundant resources and high-quality services, Huafeng Food Wholesale City has long become a treasure land for merchants to settle in.
Second, a "face" of the edge, a lifelong partner
One afternoon in mid-April, the sun was just right and the breeze was not dry. The Niu Sihong market research team came to Huafeng Food City for in-depth research. While the team members were immersed in the busy research, an interesting scene caught everyone's attention. At a stall next to a noodle restaurant called "Chongqing Soup Small Noodles", a middle-aged man is eating noodles with his head down. He is Mr. Tang, the owner of Chongqing soup noodles.
While tasting the noodles, Mr. Tang looked at the lineup of the most popular team of Niu with his spare eyes. Suddenly, he put down the chopsticks in his hand and shouted, "Are you the most popular company in Niu?" Come and talk! When the team members heard the voice, they saw Mr. Tang with a smile on his face and a glint of expectation in his eyes.
After a simple tasting and communication, Mr. Tang was full of praise for the most popular product of the cow. He said he was always looking for a special, high-quality drink to pair with his noodle shop. And Niu is the most popular is the ideal choice in his heart. So, the two sides hit it off and decided to cooperate.
3. Visit late at night and discover the big secret
In order to have a deeper understanding of Mr. Tang's noodle restaurant, the person in charge of the Niu Sihong brand decided to visit in person. On the same day, they came to the "Chongqing Soup Noodles" located in a prosperous area. I saw that the store was brightly lit and there was an endless stream of customers. Mr. Tang was busy stir-frying and greeting guests, but he did not forget to share his cooking experience on the live broadcast. His enthusiasm and professionalism are impressive.
After a busy few hours, Mr. Tang finally had time to sit down and rest. He pointed to the sign on the wall, "Look, this is my idea to deal with the rush of traffic." The notice reads: "Do it yourself, pay by the bill; There are drinks inside, and after drinking, the price is preferential. "Originally, during the peak hours of customer flow in the evening, the soup always encourages customers to cook noodles and add ingredients by themselves, which can not only meet the experience of customers cooking by themselves, but also reduce their own burden. At the same time, he also prepared a variety of drinks for guests to choose from, which is convenient and affordable. This unique way of doing business has made the noodle restaurant's business even more prosperous.
Fourth, the warehouse is discussed, and unique ideas surface.
After a day of in-depth exchanges, the relationship between the person in charge of the most popular brand and Mr. Tang became closer. In order to better combine Chongqing soup noodles with Niu Zihong, they decided to brainstorm in the Niu Zihong Drink warehouse of Mr. Tang.
That night, the two sat in the corner of the warehouse and began to discuss how to detonate the two products to the market. After three hours of intense discussion, a unique idea finally emerged. However, there was no pen or paper available in the warehouse at that time. So, they had to tear off the paper of the cardboard box and casually record this feat with a pen bought nearby.
Since the discussion between the two responsible persons, the cooperation between Niu Zihong and Chongqing soup noodles has entered the intensive preparatory stage. The teams of both sides worked closely together to make all-round preparations from menu development to marketing. The LOGO packaging design has also been adjusted from the original "Chongqing Soup Noodles" to "Chongqing Soup Noodles", highlighting the soup and also coincide with Mr. Tang's surname. They are well aware of the importance of this cooperation and the rarity of opportunities, so they dare not slack off.
After several days of hard work and dedication, a new plan was finally presented to everyone. The event, which incorporates Chongqing soup noodles and the reddest elements of beef, will be held on May 12 in Shuangliu District, Chengdu.
6. On May 12th, Niu Zhihong will debut in Huafeng Food City, and the market launch ceremony will be held on the same day. The event not only integrates the characteristics of the products of both parties, but also carries out a new upgrade in taste and quality, and will also launch a series of preferential activities and wonderful performances on site.
So, what exactly is unique about this event? How will the most popular beef and Chongqing soup noodles subvert the tradition? What will happen on May 12th? Let's wait and see!
Southwest Business Daily reporter Wang Ziyao
Editor丨Wang Linxin Editor丨Tao Lan Feng Dan
Proofreading丨Zhang Tianyi Review丨Li Guohua