"There is no Shanghainese who doesn't want to eat pork ribs, rice cakes and rice after watching "Flowers". Recently, the hit drama "Flowers", which tells the story of young people in Shanghai who have become business tycoons with the spring breeze of reform and opening up, is coming to an end, and all kinds of ancient Shanghai delicacies in the play have also become a way for fans to check in. According to Meituan takeaway data, since the launch of "Flowers", pork rib rice cake has become the top search stream on the platform, with the search volume soaring by 937%, the number of takeaway orders increasing by 300% week-on-week, and the number of pickled rice takeaway orders also soaring by 150%.
On the evening of January 7, Junjun, a post-95 girl in Jing'an District, Shanghai, ordered a takeaway of pork ribs and rice cakes, "eating while watching "Flowers" with my parents, full of childhood memories. Junjun said that their whole family is chasing "Flowers", and it is rare to have a drama that restores the story of the struggle of his parents when they were young "Every time Mr. Bao finishes something, he will go to eat a bowl of rice, who can bear it when he sees this", Junjun said that since catching up with this drama, the number of times the whole family clicks on the takeaway app has increased frequently.
Online TV dramas are popular all the way, and food in offline dramas is hot all the way. In recent years, cases of film and television cultural tourism helping takeaway to warm the economy have continued to appear, including Brother Qiang's favorite pork knuckle noodles in "Hurricane", pork rib rice cakes and rice cakes that are currently favored by Mr. Bao of "Flowers", and the details of life shown in film and television dramas have also set off the food memories of generations of people. According to Meituan takeaway data, since the hit of "Flowers", Shanghai delicacies such as pork ribs, rice cakes, pickled rice, Dingsheng cakes, and fried dun zi have all increased to varying degrees on the takeaway platform. Among them, the search volume of pork rib rice cake has increased by nearly 10 times, the number of takeaway orders generated has skyrocketed by 300% week-on-week, the number of takeaway orders for pickled rice has skyrocketed by 150%, and the number of views on Weibo on #Shangmeituan takeaway product Fanhua Food# has exceeded 4.5 million.
In order to further improve the user experience and meet the "check-in" needs of drama fans on the takeaway platform, the relevant person in charge of Meituan Takeaway Shanghai said that it will carry out a special activity of "Blossom Food" on the platform, and select more Shanghai snacks represented by the food in the "Blossom" drama and provide large coupons during the event. Users in Shanghai can participate in the preferential activities by searching for "Fanhua Food" on Meituan Takeaway every day.
On January 7th, Fan Xiangyan, the actor of Lu Meilin, the proprietress of Jin Meilin Hotel in "Flowers", was a guest in the live broadcast room of Meituan Takeaway Shanghai God, revealing the behind-the-scenes filming of "Flowers" for fans, and as a local in Shanghai, he introduced many delicacies in the play to the audience in the live broadcast room, including the "Brother Bao's favorite" fried Niuhe, and the innovative dishes of Shanghai's classic brand Xiaoyang Shengfry, etc., and also brought a large number of benefits to drama fans, so that consumers can enjoy more, higher quality, and more cost-effective products in addition to watching dramas"Snacks and drinks". The number of real-time online people in the live broadcast room on the same day broke through the historical peak, and the sales of dishes such as "Dry Fried Beef River" increased by 200% month-on-day.