CCTV News: Happy travel on New Year's Day, stepping on the snow to find plum fragrance. During the New Year's Day holiday, all localities continue to tap their own unique resources to create new consumption scenes with folk characteristics and stimulate consumption potential. The shaping of these scenes not only enriches the experience of consumers, but also "fills" the sense of ritual of the festival. Look at the market before the festival and come up with new tricks. Today, we will look at the winter market, starting with a "snowpiercer" with a folk character.
CCTV reporter Yang Yaoyu: Look! The big flowers in the Northeast, frozen pears, and frozen persimmons all say that the trains in the Northeast will "do the whole work." Not long ago, Heilongjiang moved the Northeast Kang into the train carriage. The train I am about to board is the first immersive Northeast folk culture experience train in China from Harbin to Mohe, and people who have sat on it say that they want to cross their legs as soon as they get on the train, let's hurry up and experience it!
Conductor: Welcome to Tohoku!
CCTV reporter Yang Yaoyu: As soon as I got on the train, I was infected by the strong Northeast culture, the whole carriage was decorated with the classic color scheme of the Northeast flowers, plus the special food that can be tasted at hand, sitting on the bed I felt that I "crossed" to the farmer's kang head in a second. Following the tourists, I now arrived at an interactive carriage, which is arranged as a "New Year's Eve carnival" theme scene, where tourists can participate in a series of special activities such as cutting window flowers, making dumplings, and wearing large flower jackets in the Northeast.
Reporter: How does it feel to wear a big flower jacket?
Guangdong tourists: It is very foreign, I think it is a very good experience, and it is the best value to come to the Northeast. I went to Mohe this time, and I was already very excited before I got to Mohe.
Guangdong tourist: I am a "little potato" in the south, so enthusiastic, so colorful.
What pushed the atmosphere of the scene to a climax had to be the Northeast Yangge. The tourists, who were still spectators just a moment ago, have now become performers.
Guizhou tourists: quite happy!
Reporter: Where are you from?
Guizhou tourists: We in Guiyang, Guizhou, so lively and excited.
Reporter: What do you think?
Guizhou tourists: Being able to hold this event on this train makes everyone feel like coming home. So we all put on our own (folk) clothes, and we have to integrate into the Northeast family when we wear them, and we are a family in the north and south!
Hunan tourists: We waited for two days, played in Harbin for two days, and then came to catch this bus.
Since the beginning of this year, Heilongjiang has taken customized tourist trains as a breakthrough point, deeply integrated cultural elements and tourism resources, and launched a number of special theme tourist trains such as "Katyusha" and "Lindu" to meet the personalized travel needs of tourists.
Mu Shanshan, Captain of K7041 Passenger Section of Qiqihar Passenger Depot of China Railway Harbin Bureau Group Company: Through the spread of our trains, southern tourists can better understand and understand the Northeast, so as to promote local ice and snow tourism. So far, the effect is very good, the column is full, it is difficult to find a ticket, and now this ticket has been reserved until around the Spring Festival.
The opening of these characteristic lines will "string beads into a chain" of advantageous resources along the line, helping the ice and snow to become "gold and silver mountains". In the ice and snow world of Harbin, tens of thousands of tourists come every day to check in the dreamy ice and snow. In Dulbert County, Daqing City, the winter fishing season of cold-water fish officially opened the net, and people looked for their own exclusive "koi" in the primitive fishing culture of the Mongolian people and the "Baifu Fish Gallery". In the Qiqihar Meris District, the Daur ethnic group attracts tourists from all over the world with a unique fireball game.
According to the data, in November, Heilongjiang Province received 27.573 million domestic and foreign tourists, a year-on-year increase of 275.7%, and tourism revenue was 39.21 billion yuan, a year-on-year increase of 767.5%. The creation of special scenes is constantly stimulating consumption potential, and also injecting a steady stream of vitality into the winter ice and snow market.