With the evaporation of 200 billion yuan, Li Ning is trapped in "Li Ning" again! Anta Ding Shizhong saw the end 13 years ago
Please click "Follow" in the upper right corner of the old man!
The two giant brands, "Li Ning" and "Anta", have now become dazzling stars on the business stage, and the fierce competition between these two business giants is like a fierce tiger battle, stirring up the business world.
Looking back, one can't help but think of Anta's CEO Ding Shizhong's bold words in 13 years: "Li Ning is not Anta's opponent. As time passed, it seemed that this statement gradually became a reality as predicted.
At the beginning of December, the situation of the Li Ning brand became more and more severe, and compared with the previous peak, the market value evaporated by an astonishing 200 billion.
This is undoubtedly an aggravation of the once glorious Li Ning brand, which is like a relentless storm, pushing the Li Ning brand into the abyss of silence and test.
Behind this market value plunge is a series of thought-provoking economic factors and market changes, the world is impermanent, shopping malls are like battlefields, and every turn is accompanied by huge challenges.
Through an in-depth study of ANTA's successful experience, it can be found that behind an excellent brand must be strong professional and technical support, which is the key factor to ensure that the brand can provide high-quality products and win market recognition.
In ANTA's exemplary, the brand's success is not only based on its excellent marketing strategy, but also on its continuous investment in expertise and the pursuit of excellence.
This includes strict control of materials, processes, design and other aspects to ensure that products can meet the high standards of quality and performance demanded by consumers.
In contrast, some brands, such as Li Ning, are relatively weak in terms of product quality and professional technology, although they are under the banner of "national tide".
They try to attract consumers by tying consumption to patriotism, using emotional resonance. However, such marketing tactics are often only effective in the short term and cannot consistently win the trust and loyalty of consumers.
In a highly competitive environment, no matter how the brand is packaged and advertised, the ultimate determining factor is still the quality of the product itself.
Consumer loyalty to a brand is based on real-world experiences of product performance, durability and utility.
Therefore, while shaping the image, brands should pay more attention to product development and production to ensure that products can truly meet the expectations and needs of consumers.
If a brand wants to gain a long-term foothold in the market, it not only needs to skillfully use marketing techniques, but also needs to be supported by professional technology and based on excellent product quality, so as to win the trust of consumers and the recognition of the market.
