Recently, the German media Deutsche Welle published an article commenting on the hot news that "the Austrian government wants to buy a Chinese car", which quoted and summarized the different views of the two major local newspapers in Austria, "News" and "Standard", and attracted many media and netizens to interact and discuss with the topic of "blessing or curse".
In the traditional concepts and impressions of many Europeans, European local brands (especially German) cars have been leading for a long time in Europe and even in the world, and they are also the pride of the European industry. In recent years, BYD Auto from China has grown rapidly in the European market, and now it is going to share the cake of government procurement, which will inevitably cause some European local brands to worry and resist. For the purpose of conservatism and self-interest, a minority view even put on "conspiracy theories" to try to question and criticize BYD.
In addition to fairly reporting on the dynamics of Chinese auto brands in Europe, mainstream media including Deutsche Welle, German professional automotive media AMS, Watson, EFAHRER and other mainstream media also carried out tests and in-depth reports on BYD Atto3 models, and gave high praise.
European values have long been known for their rigour, and any brand that conducts normal business in Europe must first and foremost comply with local regulations. Chinese brand BYD continues to make breakthroughs in the European market, and it is also based on the above criteria to take every step of the way, and there are no shortcuts. Today, its new energy passenger car business has successfully landed in 19 European countries and regions, which is the market's recognition and support for BYD's brand strength and products.
German and Japanese car companies are gradually losing ground or even falling behind in the wave of new energy vehicles, not only the dilemma caused by their own factors, but also an important fact that Chinese car companies actively embrace technological innovation and accumulate steadily, and overtaking in corners is actually only a matter of opportunity and time.
According to the "Global EV Outlook 2023" released by the International Energy Agency in the first half of 2023, China's electric vehicle sales account for 60% of the world's total, and China's electric vehicle development level has achieved a significant lead. With BYD's successful opening of the European market, I believe that more Chinese car companies will open up the situation in Europe in the future, and China's new energy vehicles are expected to become the norm all the way overseas.
On December 22, BYD officially announced the construction of a new energy passenger car base in Hungary, which will not only further improve the delivery efficiency and scale of BYD Auto in Europe, but also play a positive role in reducing costs, better promoting localized services, and promoting the construction of a green ecology in the local area.
Keke Comments: The development and scale of China's new energy vehicles are obvious to all, and I believe that more Chinese car companies will set sail in the future and write a new glory for Chinese brands.