Xiaomi has officially announced that an automotive technology conference will be held on the 28th, and at this automotive technology conference, Xiaomi cars will not be released, and Xiaomi automotive technology will be the mainstay.
The Xiaomi car launch conference may be released in the first quarter of 2024, and the Xiaomi car may not be launched until the factory, stores, etc. are ready, which can directly open reservations, sales, deliveries, etc.
In the field of mobile phones, Xiaomi has become the third in the world, second only to Samsung and Apple in sales. In the domestic high-end market, the Xiaomi 14 series also occupies a place.
It stands to reason that Xiaomi should further march into the high-end market, but why did Lei Jun choose to build a car?
In fact, Xiaomi makes cars, basically because of the mobile phone business.
First of all, Xiaomi's mobile phone business has basically reached the ceiling, and it is basically impossible to surpass Apple and Samsung in terms of sales, because of the lack of high-end attributes and the inability to gain a foothold in the high-end market.
Samsung has almost mastered the entire mobile phone industry chain, so Samsung is very stable in the high-end market, and Apple has developed its own systems and chips, and established a closed ecology to ensure the experience of the iPhone, making the iPhone the king of the high-end market.
Huawei's self-developed chips and communication technology, coupled with Huawei's excellent R&D capabilities and innovative functions, Huawei has won many high-end shares, and mobile phone sales once became the world's first.
That is to say, only by winning the high-end market is it expected to become one of the world's top mobile phone manufacturers, Xiaomi currently does not have such capabilities, and it is difficult to have.
Xiaomi's self-developed surging processor, and finally gave up;OPPO disbanded the Zheku team,It can be seen how much pressure there is;This means that it is too difficult for Xiaomi to make a breakthrough in chips,Even if the self-development is successful,Mass production will become a problem。
Lacking core technologies such as chips and systems, it is difficult for Xiaomi mobile phones to stand firm in the high-end market, and it is already very good to keep the third place.
Secondly, the electric vehicle industry chain has matured, and making cars is not a difficult thing for capital, which is naturally difficult for Xiaomi, and may further increase the sales of Xiaomi mobile phones.
The key is that the profits of automobiles are more considerable, and the profits brought by automobiles can feed back the mobile phone business, so that there is an opportunity to achieve breakthroughs in chips and systems.
For example, Li Auto delivered 105,100 new vehicles in the third quarter, achieving revenue of 34.68 billion yuan and net profit of 2.81 billion yuan.
Xiaomi will sell 150 million mobile phones in 2022, with a net profit of only 8.518 billion yuan.
The key is that electric vehicles are the future trend and will become the next major mobile Internet flashpoint, Xiaomi is a company standing on the mobile Internet outlet, and it is naturally unwilling to miss the tuyere of electric vehicles.
Finally, car manufacturing has become a new field that mobile phone manufacturers are vying to enter, with Google developing self-driving cars and Apple secretly developing cars in the hope that cars will have full self-driving capabilities.
Huawei has fully entered the automotive field, and although it does not build cars itself, it is able to provide complete automotive solutions to automakers, and has launched a number of smart models such as the M5 and M7.
Samsung has a large number of technology patents related to autonomous driving in Europe, and it is reported that it is a matter of time before Samsung will end up building a car.
In such a situation, it is natural for Xiaomi to build a car.
The key is that the electrification of vehicles has greatly lowered the threshold for car manufacturing, allowing more companies to have the ability to enter the automotive industry. In the words of Mr. Luo's evaluation of mobile phone manufacturers, they are all supply chain technologies.