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To solve the rigid needs of office workers, the first financing of 100 million yuan in the A round of salad food carving

author:South + client

Recently, Salad Food Carving reached the first strategic financing framework cooperation of 100 million yuan in Series A, and officially announced that Jay Chou became the first spokesperson of the brand, helping the brand quickly break the circle online and offline. In the next five years, the company will launch 100,000 AI unmanned food vending machines, which can allow 10 million people to enjoy the dining services provided by Salad Meal Moment within one day.

According to reports, by solving the problems encountered by white-collar workers, office workers and other consumer groups in working meals, salad food carving has risen rapidly in the catering market in first-tier cities and has become a benchmark brand for a new generation of intelligent dining trends.

To solve the rigid needs of office workers, the first financing of 100 million yuan in the A round of salad food carving

According to reports, Salad Food is a full-supply chain technology-based catering enterprise, which adopts the business model of "standardized large-scale industrial production + cold chain distribution + intelligent machine unmanned sales" to provide consumers with convenient dining services that can be bought and obtained. At present, the salad food carving service has covered key cities in the Greater Bay Area, and will land in the Yangtze River Delta in the future, gradually covering the whole country.

In the stage of rapid development of the brand, Salad Food and Venture Capital reached the first strategic financing framework cooperation of 100 million yuan in Series A, injecting impetus into the sustainable development of the future.

To solve the rigid needs of office workers, the first financing of 100 million yuan in the A round of salad food carving

Li Zhujie, founder of Bufu Venture Capital, said that standing on the industry trend of chain chain and concentration of catering brands, Salad Food has created the shortest link from the factory to the C-end to achieve the upgrading of the business model, and meets the daily high-frequency needs of white-collar workers with higher quality and lower prices, providing users with another option in addition to online takeaway, with significant social value.

Qiu Yuansheng, the founder of Salad Food, said that Dongguan is the very core city layout in the strategic development of the whole brand, not only optimistic about the market positioning and future development of Dongguan, but also value its radiation and influence on the surrounding cities, because of this, the brand's central kitchen is also located in Dongguan, the first phase of the central kitchen factory is located in Dongguan Moulton Industrial Park, covering an area of 3,000 square meters, will be built and built as a brand production base, providing high-quality food processing and meals, and more standardized factories with subdivided functions are also being further built。

To solve the rigid needs of office workers, the first financing of 100 million yuan in the A round of salad food carving

Qiu Yuansheng said that in the next five years, 100,000 AI unmanned food vending machines will be launched, which can allow 10 million people to enjoy the dining services provided by Salad Eater within one day. In the future, Salad Food will continue to adhere to the brand mission, actively respond to complex and changeable market challenges, promote the high-speed and healthy development of the industry with high-quality development, and create and enjoy the masterpiece of "Food Generation" together.

【Author】Zheng Jiaqi, Ou Yaqin

Photo courtesy of the interviewee

【Authors】 Ou Yaqin;Zheng Jiaqi

[Source] Southern Press Media Group Southern + client

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