The new middle class yearns for the home life, and the sense of art is full
At a time when everyone has more imagination and expectations for "home", the new middle class, which is standing at the forefront of the trend, is playing "home" with all kinds of new tricks.
The change in the concept of home reflects the change of lifestyle and concept of life. Professor Jin Liyin of Fudan University analyzed: "You will find that the new middle class has a big characteristic, they don't care much about what others think of themselves. They focus more on what they feel inside than what others feel outside. ”
Pulling the eyes back to themselves, this new middle class builds an ideal life through "seeking inward", so that home is not only a living space, but also an "emotional massager", the embodiment of personality and aesthetics, the expression of the heart, and the expectation of an ideal lifestyle.
Home is not only a living space, but also an "emotional massager".
Home is not only a living space, but also an "emotional massager".
The new middle class who "seek inward" has a sense of relaxation
The Hurun Research Institute's "2022 Research Report on the Values and Lifestyles of High-net-Worth Individuals" describes such a group: they are not confined to the trivial material world, pursue a high-end lifestyle, and pay more attention to the realization of self-worth. They aspire to a more comfortable, efficient and high-quality "smart life".
The post-90s pilot Pantene is a full portrayal of this group. The work of a pilot requires Pantene to be keen, precise and professional at all times, to control everything in the cockpit with precision and efficiency, and after the busy work, Pantene's expectation of home is to be comfortable enough to relax and recharge.
Comfortable enough is what Pantene expects from home.
When "relaxation" becomes the keyword of the year and is sought after by people, as a place to relax and accumulate energy after a busy day, a relaxed, comfortable and comfortable home has become people's expectations for home life.
Feeling relaxed at home is the ideal state for this new middle class.
A sense of relaxation and a smart life are the ideal state of the new middle class.
At the same time, "Smart Life" is also favored by them for its emphasis on efficiency and quality.
Pantene's home lifestyle reflects the pursuit of efficiency and orderliness everywhere: the "special" fabric of the pilot's uniform is "smart" washed and cared for through the smart washing function, which is more accurate and efficient, and the "cooking" is no longer cumbersome in front of smart home appliances that know how to cook, and can easily improve the happiness and sense of order in cooking.
"Cooking" is no longer cumbersome in front of smart home appliances that know how to cook.
This efficient and orderly living experience can achieve a higher quality of life with less time and cost, allowing people to feel more relaxed at home and gain a more comfortable sense of control in an organized and effortless way.
Return to life and cohabit with art
Japanese design master Kenya Hara once said, "Although the evolution of the home includes the improvement of comfort and safety, in the final analysis, it reflects the desire of human beings for a new way of life, and makes people realize that they can live like this." ”
Its essence is the upgrading of lifestyle needs.
Nowadays, home is not only a place for people to put themselves, but also a projection of their ideal life for more and more people. In other words, an ideal home should have its own artistic expression.
As a full-time up owner, home is both where Lks lives and works, and the creation of an ideal home integrates his personal interests, aesthetics and lifestyle.
Station B's top 100 UP main LKs.
On the one hand, as a technology blogger, Lks is keen to experience all kinds of cutting-edge technology and high-end products full of artistic design, which makes him prefer a home full of cutting-edge technology.
Casarte built-in design.
On the other hand, Lks in life likes an orderly lifestyle, which also makes him prefer a simple and quality style.
For him, a comfortable, high-quality lifestyle is a subtraction of life, which allows him to withdraw from the chaos of life, grasp the initiative of life, and concentrate on creation. In the design of the home, the clever use of space by Casarte's built-in design allows him to free up a large area for video shooting, and also creates a unique aesthetic of spatial order.
Casarte creates a unique aesthetic of spatial order.
As Lks said, a good material life can satisfy the spiritual life at the same time, and when people have an understanding of technology, it is only a matter of time before they pursue more value on the basis of function. Through science and technology, the life concept of "living with art" is further realized, which meets people's pursuit of high-end lifestyle.
Technology & Art,
Helping a high-end "smart" lifestyle
Architect Witold Rybczynski wrote a "History of Home Design" in which he sorted out the changes in home life over the past 500 years: in the Middle Ages, people took their furniture from nature, in the Victorian period, people aspired to make their home a natural paradise, and in the modern era, the head of the household has tried more diversely, incorporating technology, art, fashion trends and other ideas into the home.
The possibilities of home and ideal lifestyle are being broadened in tandem. In the following video, we can see that Pantene and Lks, two young people, have always constructed their ideal life through "seeking inward", and their pursuit of an ideal life is reflected in their different expectations for home.
As a high-end home appliance brand, Casarte is at the same frequency as them, and also adheres to the "way of internal seeking", gaining insight into the user's pursuit of the art and experience of home life, creating a space intelligent order experience, reconstructing the aesthetics of home space, and creating a high-end "smart" lifestyle.
Casarte, which always puts "experience" first, allows users to experience the "smart life" brought by Casarte more immersively.
On December 23rd, Casarte's first art center in the world opened in Nanjing Deji Plaza, allowing users to experience the high-end lifestyle brought by Casarte from the kitchen system exhibition area, the black technology exhibition area to the star explosion area.
Deji Plaza (Nanjing Store), Casarte Art Center was grandly opened on December 23.
As the thinker Mr. Qian Mu said, "The longest thing about Chinese life is to be able to use all art into daily life and make life artistic." Even if it is the most ordinary life such as drinking tea and eating, Chinese also know how to pay attention."
Each generation of Chinese people has their own attention to life, Casarte conforms to the changes in user needs, redefines the high-end lifestyle through the integration of technology and art, which is in line with the contemporary people's attention to life, and can help the new middle class to achieve the "smart life" that they yearn for.
Deji Casarte Art Center
6th Floor, Deji Plaza Phase II, No. 18 Zhongshan Road
Author: Ricky
Proofreader: Lai Xiaoni
Typography: Hee-hee