May 10 is the eighth "China Brand Day". Leju Finance hereby launches a special plan of "Brand Day", through theme seminars, brand mining, and list release, to promote new quality productivity enterprises with brand strategy, explore "three high" brands and good things in life, and jointly release a series of achievement reports on "2024 New Quality Brand Value" with Leju Finance and Economics Research Institute. Among them, Mengtian Muzuo was listed on the list of "2024 TOP100 New Home Furnishing Brand Value", ranking third.
As an important part of China's better life brand plan, the "2024 New Quality Brand Value Survey" initiated by Leju Finance was officially launched on April 16, the activity was carried out in the form of questionnaire scores, focusing on four aspects: technological revolutionary breakthroughs, innovative allocation of production factors, in-depth industrial transformation and upgrading, and talent cultivation. Explore the latest achievements of new quality productivity and find a better fulcrum for the brand development of the enterprise.
As the pioneer of the "wood track" in the home furnishing industry, Mengtian Wood has been forging ahead for 35 years, always adhering to the spirit of ingenuity, with high quality and high standard product quality, giving consumers good products that are "safe to use, with confidence", and at the same time, with advanced digital technology and forward-looking strategic vision, we will practice the brand concept of "decorating a home for users and contributing to the value of woodwork" to meet the needs of consumers more times.
In 2020, the "Cloud Strategy" was officially released, and Mengtian Muzuo launched two platforms, cloud store and cloud design, recreating the delivery platform of consumer experience in the cloud era, and better realizing the "what you see is what you get" in the home space. The rapid promotion of the two platforms has carried out all-round upgrades and iterations in the product system, design experience, service mode and other dimensions of more than 1,000 terminal stores across the country. Make the design of products more standardized and standardized, and greatly improve the design efficiency and service quality of terminal stores.
In recent years, Mengtian Wood has won the favor of large home improvement enterprises such as Shengdu Home Decoration, Brother Decoration, and Gold Mantis with its excellent product quality and professional solutions. Recently, Mengtian Wood has cooperated with Midea Group to reach a strategic cooperative relationship to jointly respond to the market challenges of the building materials and home furnishing industry, give full play to their resource advantages in the field of home furnishing, carry out in-depth strategic cooperation, and achieve a win-win situation.
In the face of the continuous changes in the market, Mengtian Muzuo has always actively responded to the changes and needs of market consumption, went against the current, constantly consolidated the foundation, enhanced the core competitiveness of the brand, adhered to the mission of "making home life more tasteful" with responsibility, deeply cultivated the market, provided higher quality home solutions for thousands of families, and contributed more to the high-quality development of the industry.