Every reporter: Zhang Hong Every editor: Ma Ziqing
On December 21, the 2023 China Cultural Finance Summit was held in Beijing. At the meeting, Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, said that finance is the blood of the real economy, and cultural and tourism investment is not a "short-term" investment, but a long-term investment, which requires long-term financial support. At present, the biggest difficulty faced by the cultural and tourism industry is still the problem of "difficult and expensive financing" for small and medium-sized cultural and tourism enterprises.
Yao Li, member of the Party Committee and vice president of the Beijing Branch of the People's Bank of China
Yao Li, member of the Party Committee and deputy governor of the Beijing Branch of the People's Bank of China, said that as of the end of November, the balance of loans for the city's cultural industry was 178.75 billion yuan, a year-on-year increase of 16.6%, and the scale and growth rate reached the highest level in recent years. With the progress of science and technology, the cultural tourism industry has also given birth to new formats.
Cultural tourism investment is not a "short-term" investment, and requires long-term financial support
Yao Li introduced that in September this year, the Beijing Branch and seven departments introduced a number of measures to provide financial services for the rapid recovery and high-quality development of the capital's culture, tourism, sports and related industries, and further increased financial support. As of the end of November, the balance of loans for the city's cultural industry was 178.75 billion yuan, a year-on-year increase of 16.6%, and the scale and growth rate reached the highest level in recent years, and the number of borrowers increased by 22% year-on-year, continuing to maintain a high growth rate of credit coverage.
In terms of service improvement, the Beijing Branch actively promoted the transformation of commercial banks into franchises and specializations, guided banks to invest more credit resources in the cultural field and shaped the brand of cultural finance.
Talking about the development trend of the mainland's cultural industry and tourism, Miao Muyang said that in the first three quarters of this year, the national cultural and related industry enterprises above designated size achieved operating income of 9,161.9 billion yuan, a year-on-year increase of 7.7 percent, and domestic tourism reached 3.67 billion person-times, achieving tourism income of 3.7 trillion yuan, an increase of 75 percent and 114 percent year-on-year respectively.
Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism
What is the biggest difficulty facing the cultural and tourism industries? Miao Muyang said: Finance is the blood of the real economy. Cultural tourism investment is not a "short-term" investment, but a long-term investment, which requires long-term financial support. From the perspective of financial support for the real economy, the biggest difficulty faced by the current cultural and tourism industry is still the problem of "difficult and expensive financing" for small and medium-sized cultural and tourism enterprises.
In addition, Miao Muyang also said that it is necessary to guard against financial risks in the field of culture and tourism. This year's Central Financial Work Conference stressed the need to comprehensively strengthen financial supervision and effectively prevent and resolve financial risks. In deepening cultural and financial cooperation, in the process of promoting the construction of cultural and tourism projects, it is necessary to further enhance the awareness of preventing financial risks, and strictly prevent the alienation of ordinary commercial behaviors in this field into illegal financial activities and financial risks.
Talking about the development of the cultural tourism industry in 2023, the Cultural and Creative Finance Research Center of PBC School of Finance, Tsinghua University pointed out that the business conditions of cultural and tourism enterprises listed and listed in 2023 are gradually recovering. From the perspective of revenue, the scale of operating income of enterprises above the designated size has gradually improved. From the perspective of profitability, as of the end of the third quarter, the average return on net assets of A-share listed cultural and tourism enterprises has a relatively good recovery trend compared with that during the epidemic.
The investment activities of cultural and tourism enterprises are still in the recovery stage. Tsinghua University's PBC School of Finance Cultural and Creative Finance Research Center pointed out that since the third quarter, the fixed asset investment in culture, sports and entertainment has turned positive, and the recovery trend is more obvious.
The development of visual projects requires the absorption of a large number of talents and the increase of employment in the new form
With the progress of science and technology, the cultural tourism industry has also given birth to new formats. Before the meeting, the reporter of "National Business Daily" interviewed Wang Zhigang, video director of the opening ceremony of the Beijing Winter Paralympics and director of the Department of Information Art and Design of the Academy of Arts and Design, Tsinghua University.
Wang Zhigang, Director of the Department of Information Art and Design, Academy of Arts and Design, Tsinghua University
Wang Zhigang believes that AIGC (generative artificial intelligence) is not only a tool to improve efficiency, but to some extent, artificial intelligence can provide users with new directions. "Sometimes, AIGC can have a lot more knowledge than a single person. At first, AI (artificial intelligence) was a Xi learner, but after that, AI surpassed human styles. With more background knowledge than human creators, AIGC may have a better understanding of human needs for art than human creators. ”
Wang Zhigang introduced, "Now AI can assist in some screenwriting work, and we try to let AI shape virtual characters and even character relationships. Because if it is a script with relatively high professional knowledge requirements, the author is required to have a deep knowledge reserve. AI can use a comprehensive knowledge framework to better integrate characters with backgrounds, and even come up with some interesting perspectives and perspectives. ”
"Students will be encouraged to explore AIGC, because the field of art creation is facing the challenges of AIGC, and if they don't try, they will face greater difficulties." ”
In recent years, many cities have seen the emergence of new forms of "night landmarks". Many young people drive more than 10 kilometers, even across provinces, just to take photos with the visually striking and gorgeous landmarks under the night sky. Wu Jian, head of BOE visual arts, said in an exclusive interview with the reporter of "Daily Economic News" that in the past, the urban visual system, especially the light and shadow system, was mainly based on lighting and lighting, and now the basis for us to create a visual system for the city is display. The urban visual system created with display technology not only covers lighting, but also combines the expressiveness of the city with art because of the ultra-high-definition display technology.
Wu Jian, head of BOE Visual Arts
Wu Jian said that BOE proposed to use display technology as the city's visual system earlier. "Visual technology is not only display technology, but also a visual effect system that serves visual perception. The visual effects system is based on display, and at the same time, it integrates many new technology directions such as big data and large models. From building a visual system for a consumer to building an overall visual effect system for a city, the market space is very considerable. ”
What is the economic conversion rate of projects that combine science and technology with culture? Wu Jian said that BOE has many projects that have a good influence in the industry and the world. Wu Jian said frankly, "The publicity project may be mostly public, but in fact, as a leading enterprise in the field of semiconductor display, the commercial value must be at the forefront." In many segments of display and systems, BOE has a high market share. In emerging fields, such as on-board goods, BOE also has a very important market position. In terms of visual arts, the conversion rate is also high. ”
"For example, the Twin Towers project was the tallest building in Chengdu when it was completed, and Jiaozi Avenue was still in the early stages of development, but now Jiaozi Avenue is very prosperous, and has even become a check-in place, and the visual system has rapidly increased the city's influence and commercial value. Wu Jian said that from a narrow perspective, the commercial value of visual projects is the rapid growth of annual advertising costs, and from a broad perspective, visual projects bring extremely high social value to cities and neighborhoods.
In addition, Wu Jian believes that the development of this technology requires the absorption of a large number of talents, the increase of employment in the new form, and the creation of new jobs in the economic form of maintaining rapid growth. This is also a social value from another perspective.
National Business Daily