The joint venture car with a price cut of more than 50,000 yuan, Hyundai Tucson still can't sell, and the Korean system is really not good
When it comes to Korean cars in China in recent years, it is really not as good as day by day, and neither Hyundai nor Kia is very good, from the popular Sonata to the current unliterate Hyundai, many people may not understand why Korean cars in China suddenly fell silent, after all, in the global market, Hyundai is still the top car company, but the global front really can't save Hyundai from the decline in the domestic auto market. Compact SUVs like Hyundai Tucson have been discounted by more than 50,000 in China, but not many people buy them, which shows that everyone really has no nostalgia for brands like Hyundai.
Classic compact SUVs like the Hyundai Tucson were still quite popular in the past, on the one hand, because the pricing of the Hyundai Tucson was relatively comparable to that of the Japanese, German competitors are cheaper, in addition, the size of the Hyundai Tucson is really not small, although the compact SUV positioning is only 4.67 meters long, but the wheelbase of the Hyundai Tucson is more than 2.75 meters, compared to Toyota Rongfang and Honda CR-V, the wheelbase of about 2.7 meters The model is much smaller, but now Toyota Rongfang and Honda's CR-V sales in China are also good, although everyone is reducing prices, but Hyundai Tucson has reduced prices more than 50,000, but unfortunately no one pays, in the final analysis, it is because the domestic auto market competition is too fierce, cost-effective domestic cars are the strongest, and Korean cars are joint venture brands, but people don't recognize it too much.
In terms of market performance, Hyundai Tucson is indeed relatively poor, at the beginning of the year, Hyundai Tucson's sales were only more than 3,000 cars, and at the beginning, Hyundai Tucson's discount did not exceed 50,000, only 30,000 or 40,000 discounts, so Hyundai Tucson's sales have risen, but they are not high, in June, Hyundai Tucson's sales ushered in a small high, but only sold more than 4,000 cars, until Hyundai Tucson's discount was further improved, in August, Hyundai Tucson's sales ushered in a new high, just broke through 5,000 vehicles, and the monthly sales of Hyundai Tucson were more happy, but soon Hyundai Tucson's sales began to declineIn October, the sales of Hyundai Tucson returned to more than 4,000 cars again, and the most important thing is that it is still declining from the trend point of view, and it can only be said that the change of the times has really hit Hyundai a car company very hard.
Hyundai Tucson's product strengths:
From the perspective of products, compact SUVs like Hyundai Tucson are indeed not too competitive, although the price of 161,800 to 225,800 in the joint venture brand is indeed more cost-effective, but it is only the same as Toyota, Volkswagen these brands to compare, if compared with domestic cars will be completely at a disadvantage, even if the Hyundai Tucson discount of more than 50,000, there is still no attractive advantage in the cost performance, it can be seen how high the cost performance of domestic cars, but also it is not difficult to find that after the brand advantage, even if the product power of the joint venture car is not bad, the sales volume will be very different, because it stands to reason that Hyundai Tucson can sell well in the global market, and the price concession in China is not low, it should not be sold so badly, but the facts are in front of you.
In terms of power, the old model of Hyundai Tucson on sale also has a 2.0L power version with a maximum horsepower of 150 horsepower, with a 6AT gearbox, the zero hundred acceleration results are not good, and the old model is still on sale with a petrol-electric hybrid version, but the maximum horsepower of the motor is only 60 horsepower, which looks more like a larger mild hybrid power, and the top speed is limited to 160KM/H, no wonder no one buys it. Hyundai Tucson's 2023 model uses a 1.5T engine with a maximum horsepower of 200 horsepower, paired with an 8AT gearbox, the power data is more beautiful, and the actual experience power is enough, but it is indeed difficult to compare with competitors at the same price.
In terms of configuration, the low-profile version of Hyundai Tucson is indeed not rich, and it can't even be given keyless entry and keyless start, but Hyundai Tucson can be equipped with reversing radar as standard, reversing image, side blind spot image and cruise control, including LED headlights, large-size screens, but the steering wheel is plastic, the seats are fabric, and the seat adjustment is also manual, so users will not consider Hyundai Tucson if they really want to be cost-effective, and if they fancy the brand, they are more inclined to Volkswagen and Toyota.
Summary:
On the whole, Hyundai Tucson, a second-tier joint venture car that takes the cost-effective route among joint venture brands, is indeed very competitive in the domestic auto market ten years ago. The price of German joint venture cars is too expensive, and there is nothing wrong with Korean cars taking the cost-effective route, especially the technology of domestic cars was indeed not very good at that time, but in 2023, it is obvious that Hyundai's brand power cannot be supported, but Hyundai is reluctant to pull down the competition with domestic cars at the same frequency, resulting in the lack of up and down, and it is not difficult to understand the poor sales of Hyundai Tucson.