The biggest advantage of self-media is that it has a compound interest effect, as long as you continue to produce good content, the growth of fans will be faster and faster, like a snowball.
The monetization ability of personal IP accounts is 10 times and 100 times that of ordinary accounts.
Everyone can find their own unique positioning and create an account with personal IP attributes.
Share 36 books to improve personal IP.
1. Personal branding
"Positioning" Ai Reese, Douban score: 8.2
"1000 Die-hard Fans" Wu Yuege , Douban score: 7.5
"Leap" classical bean, petal comment: 7.7
"Personal Brand Skills Guide" autumn leaves, Douban score: 8.0
"Personal Brand from 0 to 1" Wang Yijiu, Douban score: 7.1
"How to Build a Personal Brand when it is popular" Jeremy Goldman Douban score: 5.2
Second, cognitive models
"Rabble" Gustav Ludd , Douban score 8.1
"Influence" Robert Cimedini, Douban score 8.6
"Scarcity" Side Hill, Douban score 7.5
"Business War" Jack Trout, Douban score 8.1
"Weak Transmission" Zou Zhendong, Douban score 7.3
"Crazy" Jonah Berger , Douban score 7.6
3. Copywriting dissemination
"Copywriting Training Manual" Joseph Shugeman, Douban score 7.4
"Chuanshen Copywriting" is empty-handed, with a Douban score of 8.4
"Second Like" Lin Guizhi, Douban score 7.3
"Screaming" Ma Nan, Douban score 7.4
"Good copywriting is enough in one sentence" Toruya Kawakami, Douban score 6.8
"Explosive copywriting monetization" Xia Jiujiu, Douban score 8.4
4. Efficient communication
"The Power of Speech" Chris Anderson, Douban score: 8.1
"Efficient Speech" Peter Myers, Douban score: 8.3
"The Way to Connect" Susan McPherson, Douban score 8.0
"Communication Method" does not take off, Douban score 8.4
"Expressiveness Quickly Influences Others" Rob Salafia, Douban score 7.2
"Key Conversation" Joseph Regney, Douban score 8.0
5. Business model
"The New Generation of Business Models" Alexander Osterwald, Douban score 8.4
"Consumer Behavior" by Michael M. R. Solomon, Douban score 8.2
"Growth Hacker" Fan Bing, Douban score 7.6
"Super Symbol is Super Creativity" Huashan, Douban score 8.1
"User thinking good products let users scream for themselves" kathy Sierra, Douban score 8.3
"Sensory Brand" Martin Lindstrom, Douban score 7.6 points
6. Marketing
"Marketing Management" Philip Kodler , Douban score 9.4
"Marketing 5.0 Enterprise Strategic Marketing in the Internet Era" Yang Fangli 7.8
"Tipping Point" Malcolm Gladwell, Douban score 7.6
"Marketing Imagination" Theodore Levitt, Douban score 8.0
"Brand Brainwashing" Martin Lindstrom, Douban score
"Shi Yuzhu's Self-Statement: My Marketing Experience" Shi Yuzhu, Douban score 8.0
"Tipping Point" Malcolm Gladway, Douban score 7.6
