In the newly launched "Original Fruit Original Brew" series of products of the head brand of plum wine, people can see the logo of Umemi, "Plum Blossom", which is the first classic symbol in this wine category, and officially blooms in the public eye.
According to Umemi, the design is inspired by the classic plum blossom symbol in ancient China.
Traditional Chinese patterns originate from the faience patterns of primitive societies and have a history of 6,000 to 7,000 years. They originate from the rich history of Chinese civilization and the daily life of the people, and have a very close relationship with people's lives, customs, and cultural backgrounds.
By the Song Dynasty, people's obsession with plum blossoms reached its peak. The Northern Song Dynasty Lin Kui lived in seclusion in the mountains, with plum as his wife, a sentence of "sparse shadow horizontal slope water shallow, dark fragrance floating moon dusk" for the eternal swan song, Song Dynasty poets almost all have Yongmei poems handed down, this kind of admiration for plum blossoms also influenced the Yuan, Ming and Qing dynasties, plum blossoms have become an important symbol of Chinese literati to convey personal feelings. Ling Han's solitary, thin and indifferent plum blossoms perfectly fit their emotional needs, and are endowed with multiple meanings such as beauty, gentleman, hermit, and homesickness.
In this case, plum blossom patterns such as broken branch plum blossoms, happy eyebrows (plum blossoms, magpies), falling flowers and flowing water, bamboo and plum double happiness, and three friends of the year and cold (plum, bamboo, cypress) were unprecedentedly prosperous in the field of decoration in the Song Dynasty. Among them, the plum moon pattern in the field of decoration "from the spring of a family", decorated with the plum moon wine vessel, but also with its beautiful and elegant for the feast to persuade to drink not to add poetry.
After thousands of years, the classic plum bottle and the classic Chinese plum wine have finally reunited. This time, Umemi drew inspiration from ancient Chinese plum vases and ancient patterns, and made extensive use of plum blossom symbols and ice plum patterns in the design, making it the first brand to use plum blossom symbols in alcoholic products, demonstrating Umemi's oriental aesthetic productism.
In the plum blossom symbol, the posture of the front of the plum blossom is composed of five round petals around the stamen, which means "plum blossom five blessings". Plum blossom dot text is the ancients of the plum blossom round highly refined and summarized expression techniques, plum see in a minimalist and highly summarized way, to complete the tribute to the ancients, and international expression.