"In the face of the changing market environment, we must always maintain an open mind, face changes, respond rationally, build our own certainty, and build the core capabilities of enterprise development. Recently, Xie Zhonghui, CEO of Le Mo Bar, proposed: In 2024, the new positioning of Le Mo Bar's "intelligent massage space" will realize a new upgrade from professional massage to intelligent massage space.
Brand strategy upgrade to be the leader of intelligent massage space
Fujian Lemo IOT Technology Co., Ltd. was established in Fujian Province in 2014, combining information system integration and Internet technology with traditional massage chairs. In 2016, it launched the "Lemo Bar" brand shared massage chair products, with independent research and development and user U&A research team, and is one of the pioneers in China's shared massage chair industry.
In recent years, in the face of fierce competition in the industry, when the market heat subsided, capital withdrew one after another, and many brands fell into trouble. However, with its strong core capabilities and grasp the needs of consumers, Lemo Bar adheres to its original intention, constantly explores a broader market space in the massage industry, breaks the inherent rules of the traditional massage market, and focuses on improving the comfort and functionality of products to meet consumers' needs for personalized and diversified products.
With the improvement of people's living standards and the enhancement of health awareness, simple intelligent massage has been unable to meet the needs of users for all-round health management. As one of the pioneers in the industry, Lemo Bar proposed to create an intelligent massage space at this time, and dared to be the pioneer of the market segment, which will undoubtedly promote the upgrading of the intelligent massage market and even the big health industry, subvert the inherent model of the industry with a more forward-looking corporate strategy, and create a huge opportunity for Lemo Bar to create a blue ocean market in the next decade.
Intelligent technology upgrade to be a comfortable space creator
Through 100,000+ user research and in-depth communication with partners, Lemo Bar found that consumers need not only massage services, but a place where they can relax and unwind. In this regard, in view of the pain points such as poor privacy and insufficient functions on the user experience, the intelligent massage space has been launched to provide privacy protection and full-featured massage facilities to create a more comfortable and professional experience space for users.
It is understood that in order to create an intelligent massage space, Lemo Bar is the first in the industry to integrate four intelligent systems, including user behavior recording and recognition system, intelligent optimization system for massage programs, intelligent matching and recommendation system, and user-defined massage system. Driven by digital intelligent cloud and AI somatosensory technology capabilities, Le Mo Bar has also developed a new generation of intelligent massage technology, driven by digital intelligent cloud and AI somatosensory technology capabilities, and actively introduced cutting-edge technologies such as artificial intelligence and the Internet of Things, according to different user tags and different scene tags, to meet the intelligent massage needs of "thousands of people and thousands of faces".
User service upgrade to be a creator of a healthy life
At the same time, the upgrade of intelligent technology is inseparable from the strategic layout driven by data. Lemo Bar, together with HUAWEI CLOUD and Tencent Cloud, jointly launched the Smart Massage Program and reached a strategic agreement to achieve accurate crowd matching services. This major advancement will undoubtedly set a new benchmark for the massage service industry and lead the industry in a more intelligent and personalized direction. At present, Lemo Bar has more than 30,000 outlets in 430 cities across the country, and the Lemo Bar intelligent massage chairs in various commercial scenarios will bring a better massage experience to the majority of users.
2024 will be a new starting point for Le Mo Bar, and the smart space of Le Mo Bar will redefine the shared massage industry and create a new era. Whether it is the transformation from leisure to health, or the upgrade from massage chair to space, or the strategic upgrade of advertising and marketing. The continuous innovation and development of Lemo Bar will lead the intelligent massage space to become a new trend in the development of the massage industry in the future, bringing better massage services and experience to consumers.