This year marks the fifth anniversary of the People's City concept. As the first place to mention, Yangpu has a vigorous development of digital economy and a youthful life, so let's feel this people's city that is becoming more and more "YOUNG......
Editor's note: Yangpu District Investment Promotion Office and Yangpu District Financial Media Center jointly launched the "Innovation and Development in Yangpu" column, focusing on high-quality enterprises in the region, showing more Yangpu stories of the people's city innovation show, and promoting investment attraction and gathering resources with the opening of enterprise scenarios. On the "hottest fertile soil" for innovation and development, the "warmest urban area" for the business environment continues to be renewed.
Starting from the needs of users, taking user experience as the core, respecting individuality, pursuing meaningful innovation, and providing users with diversified and personalized products and services are the brand philosophy and mission of SAIC MAXUS.
SAIC MAXUS was established in Yangpu in 2011 and has created the "Maxus Speed" that has attracted attention in the industry. The Huangpu River has made a "bend" here, and the unique geographical location and convenient transportation network allow enterprises to "settle in Shanghai", and work together with Yangpu to continuously enhance the source of scientific and technological innovation and drive regional industrial upgrading.
Video: SAIC Maxus: Scene-based car building, ingenuity to create Chinese symbols丨People's City · 5th anniversary
In September this year, SAIC MAXUS based on the interstellar GST platform built a medium and large technology pure electric four-wheel drive pickup truck eTerron 9 at the Hannover Motor Show in Germany, becoming the world's first medium and large Chinese brand pure electric pickup truck exported overseas. Behind the "zero breakthrough" of "China Pickup Truck" is not only the confidence of SAIC Maxus to conquer the high-end developed market, but also the company's belief in promoting green travel, and it is also the responsibility of ingenuity to create Chinese symbols.
Hua Jin, deputy secretary of the Party Committee of SAIC MAXUS, introduced, "At present, our overseas sales continue to break through, covering 73 countries and regions, and we have become a Chinese brand that has long ranked first in market share in many developed markets around the world. "Rooted in Yangpu, SAIC MAXUS is conveying the confidence of China's intelligent manufacturing to the world......
Focus on personalized travel experience
Lay out the future and lead the industry
What does it mean to be a "creator of personalized mobility experiences"?
SAIC-GM's C2B model intelligently creates a personalized travel experience for everyone, and meets user needs with a variety of products and services. Hua Jin said, "We have always insisted on scene-based car manufacturing, from the 'everyone' series of MPVs to the 'interstellar' series of pickups, and then to the 'Dana' series of light buses, etc., which can meet the needs of users for thousands of people." "At the same time, scenario-based and differentiated car manufacturing according to local conditions is also one of the biggest advantages of SAIC MAXUS to successfully gain a foothold in overseas markets." We can quickly develop products that match overseas users according to market policies, environmental characteristics, consumer preferences and usage needs in different overseas regions. ”
"Customize" a better travel life for users and help enterprises continue to leap to a new level. From 2011 to 2023, SAIC MAXUS has achieved 12 consecutive years of positive sales growth for a single brand, which is rare in the industry. Since the beginning of this year, SAIC Maxus's production and sales have continued to improve - light passenger products have been firmly in the "industry leader", and MPV has made full efforts to rank first in Hong Kong's sales list; RVs also continue to sell well, and Maxus RV is the first RV company to sell more than 10,000 units.
Facing the future, SAIC MAXUS will make every effort to build a new energy brand, providing users with diversified choices with new power such as pure electric, hybrid, and hydrogen fuel. At the 5th World New Energy Vehicle Conference held at the end of last year, SAIC MAXUS and its multi-brand new energy models made a brilliant debut, contributing "Maxus Wisdom" and "Maxus Solution" to a green and low-carbon future travel mode.
In fact, as early as 2011, SAIC MAXUS fully launched the research and development layout of new energy technology. IN 2015, THE COMPANY ALSO PUT FORWARD THE ALL³ ROADMAP NEW ENERGY STRATEGIC BLUEPRINT TO PROMOTE THE REALIZATION OF THE NEW ENERGY STRATEGIC LAYOUT OF "ALL ENERGY, ALL FIELDS, AND ALL MARKETS". At present, the company is striving to draw a "real picture" of green travel - by 2025, SAIC MAXUS's target sales of new energy models will account for more than 50%; In overseas markets, the sales volume of new energy products is expected to account for more than 60% by 2025. From January to August this year, the company has sold nearly 10,000 new energy vehicles in overseas markets, of which in Europe, the sales of new energy vehicles have reached 58% of the total sales.
Go both ways with the city
"Home" is in Yangpu, and "Zhi" is in the world
The industry-leading SAIC MAXUS and the energetic Shanghai Yangpu have realized the "two-way rush" of innovation and development.
Over the years, Yangpu District has transformed from an "industrial Yangpu" to an "innovative Yangpu", grasped the development direction of high-end, intelligent and green manufacturing, and accelerated the digital transformation and upgrading of industries. In terms of policy support, scientific and technological innovation, industrial upgrading and service efficiency, Yangpu has brought more confidence in the development of operators in the jurisdiction. "Yangpu's service chain of full life cycle management and the service network of all-field development have provided efficient government services for local enterprises such as SAIC Maxus." Hua Jin said, "Yangpu also has a systematic knowledge-based economic circle, as well as well-known universities such as Fudan and Tongji. The excellent atmosphere of scientific and technological innovation and a large number of scientific and technological talents continue to stimulate the innovation vitality of SAIC Maxus. ”
Today, Yangpu is building a headquarters economic agglomeration and a new highland for international trade with more open efforts. SAIC MAXUS actively explores business in overseas markets, continuously expands the "circle of friends", and helps Yangpu innovate and develop again.
In the 13 years of "going overseas", as of September this year, SAIC MAXUS has sold more than 380,000 overseas cars, and most of the main sales areas are high-end developed markets, and the developed country market accounts for 90%. In some segments, the brand has surpassed the old car companies in Europe, America, Japan and South Korea. From January to July this year, Xintu EV90 ranked among the top two in the market share of developed countries such as United Kingdom, Norway, Spain and Belgium. In Australia, the market share of new energy small and medium-sized VANs is as high as 45.9%, ranking first.
"The company builds products with international standards, and Qingba has won three gold medals in the European Euro NCAP rating, among which Danale V1 has won the highest safety rating of platinum; Models such as the Everybody 9, Everybody 7, and G90 also received the highest five-star safety scores in different regions such as Euro NCAP, ANCAP, C-NCAP, etc. Hua Jin said, "Behind this is the global development path that we have always adhered to. From product development, manufacturing to marketing, sales and after-sales service, SAIC MAXUS has international capabilities. ”
Yangpu, the "hottest fertile soil" for innovation, is looking forward to the layout of four emerging fields such as science and technology services, artificial intelligence, life and health, and green and low-carbon, and is committed to becoming a comprehensive science and technology service provider, a builder of an ecological environment for enterprise growth, and a docking service platform for the transformation of scientific and technological achievements. Yangpu will join hands with enterprises to embrace the world, dialogue with the future, and stimulate new momentum for people's urban development.
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Text/Editor: Wu Baixin
Video: Wang Ziliang and Sun Peijie
Photo: Yu Wenhao
Some of the images are provided by the company
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