Tens of billions of box office ten-to-nine stable? After watching the 8 blockbuster trailers in the summer, I want to say: tens of billions are conservative
"Summer Vacation" has always played a pivotal role.
Among the top five box office lists in mainland film history, two are from the summer file, "Wolf Warrior 2" and "Nezha's Demon Child Descends", and the box office results have exceeded 5 billion.
Recently, a "Disappearing Her" seems to have aroused the public's enthusiasm for the summer file for a long time.
Since its release, the box office has exceeded 3.174 billion, and while the social media platform has formed a wide spread effect, the box office performance is still soaring.
In July and August, summer blockbusters will be released.
With the box office of "Disappearing Her" exceeding 3.1 billion, this summer's box office exceeded 10 billion, which seems to be stable.
After watching the 8 blockbuster trailers of the summer file, Tomato Jun wants to say: tens of billions of box office, conservative!
So who is likely to be the "burst" potential stock, and who will be the final winner? We'll see.
01, "In the Octagonal Cage": Wang Baoqiang's turning over, the Chinese version of "Wrestle! Daddy"
In the 2017 Spring Festival, Wang Baoqiang directed and acted in a "Big Trouble".
Although the box office results were good, the film's reputation fell to the bottom, and for a while, Wang Baoqiang was put on the cusp of public opinion, scolding him for not being suitable for being a director.
Who knows, in 2018, Wang Baoqiang personally attended the scene to receive the "Golden Broom" and delivered an award speech, which reversed the public's reputation.
Five years later, Wang Baoqiang entered the theater line for the second time as a director with his sincere work.
This time, will "In the Octagon", which has gambled all its efforts, create a miracle?
In Tomato-kun's opinion, it is quite possible.
"In the Octagon Cage" has a box office of more than 400 million, and it has exceeded 1 billion since its release, becoming the "second giant" in domestic theater films, second only to "Disappearing Her".
This time, Wang Baoqiang put away the farcical sense of nonsense in "Big Trouble" and got into the realistic theme.
The film is adapted from the real events of "Daliangshan Fighting Orphans", telling the story of a group of orphans from the poorest areas who counterattack their lives under the leadership of their coaches.
As a sports-themed movie, Baoqiang captures the soul of this genre: sincerity.
Wang Baoqiang seems to have returned to the basics, returned to the place where he started, and made the most sincere film with the lowest posture.
The movie was well received, and many viewers shouted that Wang Baoqiang made the Chinese version of "Dad".
More viewers boasted that "In the Octagon Cage" will get at least 3 billion box office.
These are still uncertain, but Wang Baoqiang once again proved by himself that whether making movies or being people, sincerity is a must-have.
How he lost his reputation 5 years ago, 5 years later, how will he regain it.
02, "Drug Sweep 3: People in the End of the World": Three Movie Emperors in One Dynasty, Ten Years of IP
In the past 10 years, "Sweeping Drugs" is one of the most famous Hong Kong action film IPs.
10 years ago, Chen Musheng gathered Gu Tianle, Liu Qingyun and Zhang Jiahui to create the first film in the series, which was a huge hit with word of mouth and some audiences called it "the best Chinese-language film", but the box office was not satisfactory.
In 2019, Chen Musheng was replaced by Qiu Litao, Liu Qingyun and Zhang Jiahui, becoming Andy Lau and Miao Qiaowei, similar stories, although they won 1 billion box office, but the reputation was only 6.0 just passed.
This summer, Qiu Litao made a comeback, Liu Qingyun returned, and there was more Guo Fucheng in the lineup.
Judging from the trailer, it is still the original story, the original taste.
There are both the brotherhood that Hong Kong-style action movies value the most, and there are dizzying big scenes.
The background of the story this time has even expanded to the Golden Triangle, shootouts, explosions, car chases, air raids...
There should be many commercial elements.
In the contest with Tom's "Mission Impossible 7", whether "Drug Sweep 3" can hold up depends on audience feedback.
03, "Mission Impossible 7: Fatal Reckoning": 007 has just ended, and Tom ushered in the final chapter
Since 1996, "Mission Impossible" has been filmed 7.
In the secret agent action movies, "Mission Impossible" and "007" each have their own advantages.
The "007" series is a solid commercial blockbuster, and the reason why it has countless fans is that the entire series has a consistent timeline, and secondly, sufficient commercial elements and exciting plots.
Both male and female audiences can get different stimuli in "007", whether it is the fascination of the Bond girl or the identification with the gentlemanly spirit.
But "Mission Impossible" is different, Tom Cruise almost single-handedly supported this spy war IP with the main action.
Tom admires Jackie Chan, saying that he is an unparalleled genius and bluntly saying that Jackie Chan's action movies are unparalleled.
This is reflected in the "Mission Impossible" series, Tom believes in the real shooting of extreme lenses, and pays attention to the ultimate real viewing experience.
Over the years, Tom has either climbed the Burj Khalifa or picked up planes with his bare hands, and almost every film has to engage in a "life and death limit".
In this part, he began to try skydiving.
In order to complete the real shooting of the 3km high altitude motorcycle cliff jump, he conducted more than 500 skydiving training sessions and more than 13,000 motorcycle speeders.
The final effect is shown in the figure below.
For Tom's sincerity, the audience will definitely look forward to it with the most enthusiastic expectations, after all, over the years, the reputation of the "Mission Impossible" series has improved steadily, and it has risen from about 7 points at the beginning to 8.1 points in the previous one.
In addition to extreme action, the film includes almost all the commercial elements we can see in Hollywood action movies, such as car chases;
Explode;
Gunfight;
It's just that audiences who have feelings for special agent films may be disappointed.
Because, we just sent away "007" and had to face the final chapter of "Mission Impossible".
Perhaps because Tom is old, the seventh and eighth parts of "Mission Impossible" will be the end of this series.
Splitting the final chapter into two parts is already the unified "unspoken rule" of Hollywood series movies, but for the audience, it is not a good thing to let the feelings continue for a few more years.
04, "Feng Shen": the ceiling of domestic fantasy, a "big gamble" of 3 billion
I believe that many audiences, like Tomato Jun, have waited for this series of movies until the flowers are all thanked.
A total of three films were filmed in the "Fengsheng" series, which began filming in 2016 and was not completed until 2019.
Since 2020, there has been news that it will be released, but it has been waiting for 3 years.
Entering the summer of 2023, "Fengsheng" is definitely an unmissable surprise for audiences who love fantasy.
For three reasons, "Feng Shen" is destined to be menacing in this summer file.
The first point is big investment, big lineup.
In the production of "Feng Shen", it can be said that the blood cost has been invested, with an investment of 3 billion yuan, which is almost full in the genre of domestic fantasy.
What makes everyone look forward to more is the sincerity of "Fengshen "in the lineup".
Director Wu Ershan, who has filmed the best "Ghost Blowing Lights", has long accumulated a lot of reputation in the fantasy genre.
At the actor level, "Feng Shen" gathered Fei Xiang, Li Xuejian, Huang Bo, Xia Yu, Yuan Quan, Wang Luoyong, Chen Kun, Gao Shuguang, Feng Shaofeng, Ding Yongdai... Acting and strength gather, and the three generations of old, middle, and young people are fully covered, which is almost the ceiling of the lineup of domestic movies.
Such an investment and lineup, to say that you do not look forward to it, it is a lie.
The second point is realistic restoration, exquisite production, and the "luxury" of the scene
Judging from the trailer released so far, "Feng Shen" is also a benchmark for domestic fantasy movies in the production of special effects.
Whether it is the war of the merchants in the world or the war of the Tiangong immortals, they have achieved realistic restoration, exquisite production, and the scene is also "extravagant" is extremely breathtaking, and the false page game sense in the previous fantasy movies cannot be seen at all.
In addition, the appearance of the original characters in the "Feng Shen List" series one by one, Jiang Ziya, Nezha, Shengongbao, Yang Jian, King Jun, Daji, etc., all aroused the audience's infinite curiosity.
The third point is the foundation of big IP.
Over the years, the adaptation of the IP of "Fengshen" has not been a hundred times, but also eighty times, from the earliest TV series, to subsequent Hong Kong and Taiwan dramas, from the big screen to online movies, the stories derived from "Fengshen" are endless, often filmed and new, which also gives "Fengshen" the story foundation for creating box office myths.
But in addition to the advantages of the above, there are also many viewers who have some doubts about "Fengsheng".
As an ancient Chinese mythological story, the graphics, costumes and special effects of "Feng Shen" seem to be created in accordance with the Western-style magical style, which also echoes the director's phrase "Create China's "Lord of the Rings" series".
But whether the effect of this integration will be unusual, and whether it can be accepted by the audience, is still a question mark.
In addition, although there are many big names in the cast, there are also many actors with the temperament, which does not match the original characters.
For example: Huang Bo, who is good at comedy, can he control the Jiang Ziya of the fairy wind road bone? The sharp-looking Fei Xiang is not suitable for playing the absurd and unscrupulous king? Na Ran, who has an exotic style, will playing Daji make people play?
So far, these are unknowns.
As an audience, Tomato Jun is of course optimistic that "Feng Shen" will create box office miracles all the way, but its problems are also problems in many fantasy genres.
After all, the same type of "Legend of Fengshen " has lessons from the past, and I hope that "Fengshen can learn a lesson and create myths.
05, "Super Family": The pinnacle of "industrial comedy"?
Over the years, the reputation of Happy Twist has almost been ruined by perfunctory comedy films.
Compared with works such as "Li Mao Playing the Prince" and "The Road of Life is Unfamiliar", "Walking Alone on the Moon" starring Shen Teng last year can be regarded as bringing back a city for twist.
This also made Twist begin to change its thinking, combine comedy with industrial production, and gradually create "industrial comedy".
As the name suggests, "industrial comedy" has both sophisticated special effects production and sufficient comedy laughs, which can meet the audience's needs for science fiction and comedy at the same time.
This is the case with "Walking on the Moon Alone", and "Super Family" is also a blockbuster work of twist's "industrial comedy".
The film was completed as early as 2021, but for various reasons, it finally met the audience in the summer of 2023.
According to public information, "Super Family" is one of the comedy films invested by Happy Twist the most, and its production cost reaches 300 million yuan, which is almost fixed in comedy films.
The film tells the story of a family with superpowers, in which five family members with different abilities must face the challenge from the evil mayor together.
In addition to funny shots and sufficient "Hanteng volume", the bigger attraction of "Super Family" is in the production and setting of "science fiction".
The whole film has more than 1,700 special effects shots, accounting for a total studio area of 27,000 square meters, which is the largest investment and the most difficult film in the history of Happy Twist.
The whole shooting took 171 days, with more than 500 staff, including an action scene, a total of 745 shots, or six steps across the shooting, shooting abroad more than half of the entire movie time, full of sincerity.
In addition to the familiar cast of comedians, "Super Family" is also famous behind the scenes.
The photographer is Zhang Ying, who has filmed "Manslaughter", the action director is Wu Gang, who has filmed the "Tang Detective" series, and Jiang Xian, the head of visual effects, has participated in Hollywood blockbusters such as "Ant-Man" and "Black Panther".
Such a behind-the-scenes, such a cast, coupled with Shen Teng and the golden signboard of comedy, "Super Family" cannot be underestimated.
Comedy has always been the rigid need of various schedules, in the strongest summer file, comedy has a natural advantage, whether it will create another box office record, it depends on the play of twist.
06, "Warm": Another new work of Dapeng, to explode?
Since transforming into a director, Dapeng's understanding of film has become deeper and deeper.
From the very beginning of "Pancake Man", to the later "Sewing Machine Band", and then to "Auspicious Ruyi", Dapeng's directing level is evolving step by step.
And this "Warm" is another masterpiece of Dapeng in the summer.
The theme is the song and dance (street dance) familiar to Dapeng, from music to dance, art is always connected.
The story is the story of the rise of Dapeng's art selling boy with a handle, and Dapeng is good at shooting small people, because he himself has such an experience.
Coupled with his constantly improving directing ability over the years, Tomato Jun has reason to believe that this movie will be a word-of-mouth work.
In addition, as an inspirational film, "Heat" also has box office guarantees.
After "Feng Shen", Huang Bo competed with himself for the second time and acted as a street dance veteran.
Since "Nameless", Wang Yibo has appeared on the big screen again, this time playing an art boy who pooled money to treat his father's illness.
In addition to these two box office guarantees, there are also comedy celebrities such as Yue Yunpeng, Xiao Shenyang, and Jiang Long to help.
Because it is a street dance theme, and Wang Yibo is a frequent guest of "This is Street Dance", there must be a number of familiar faces, such as Ye Yin, Xiaohai and so on.
The climax of the film is the showdown of the National Street Dance Competition.
Although the results are already known, I believe everyone is curious about how the process will be.
The film belongs to the same sports theme as "In the Octagon Cage".
This time the front is tough, who are you optimistic about?
07, "Megalodon 2: The Abyss": Wu Jing enters the summer file again, and he wants to create a box office champion?
Compared with other films in the summer, this "Megalodon 2" is the most special.
First of all, it is a rare deep-sea giant beast disaster film theme, in addition to "Jurassic Park", "King Kong" and other familiar Hollywood IP, theaters have not seen films of this theme released for a long time.
Secondly, Wu Jing rushed into the summer file again, which may have special significance for him.
You know, Wu Jing's last summer file created a film history record. But since "Wolf Warrior 2", Wu Jing has rarely been seen in the summer file.
He has a unique vision for film selection, but over the years, Wu Jing's films have either appeared in the National Day file ("Me and Mine" series, "Climber", "Changjin Lake", etc.) or in the Spring Festival file (two "The Wandering Earth", "Watergate Bridge", etc.).
And this time, Wu Jing and Jason Statham reached an "international monster fighting combination", and the cooperation of the two tough guys has improved the quality of the film visibly.
And, in addition to the action scenes of the two,
A variety of deep-sea behemoths are also a major attraction of the film, enough to attract audiences of all ages into the theater.
For example: deep-sea octopus, and prehistoric dinosaurs and so on.
Wu Jing, who went to heaven and earth, fought abroad, climbed to the top of Mount Everest, blew up bridges on the battlefield, and ignited Jupiter in the universe, is going to be a hard shark this time.
For Wu Jing, diving deep to the bottom of the sea and racing the "dragon" on land may be a routine operation.
But for the audience, this combination of Chinese and foreign monster disaster films may bring a different viewing experience.
With Wu Jing, the film's word-of-mouth box office has a basic guarantee.
As for whether it can explode, it depends on the reputation of the film after it is released.
08, "Desperate": Bad monkey goes out again, another dark horse guarantee?
Speaking of "bad monkeys", we will naturally think of Ning Hao and think of "I Am Not the God of Medicine".
This summer, the bad monkey has come to disrupt the situation again, this time it is a combination of Olympic bid + Ning Hao.
"Medicine God" has proved that realistic small-cost films are not unpopular with the public, and the most important thing is whether the movie can tell a good story.
director bid for the Olympic Games, once won the best director of the Golden Rooster with "The Beneficiary"; Executive producer Ning Hao is well versed in black humor comedy.
The combination of two makes people think infinitely.
The story of the film, like "Medicine God", is based on real events, combined with fraud cases, and exposes the inside story of the entire overseas online fraud industry chain in the form of a movie.
The film involves a lot and covers a wide range, which is unexpected.
Mountains of banknotes, laborers at will... Combined with the scam of going abroad for high-paying part-time jobs that have been frequently exposed in recent years, it is chilling.
The closer it is integrated with facts, the more it will resonate with the public.
The more connections with real events, the easier it is to stir the audience's nerves.
"Disappearing Her" is the best proof, and this "Desperate Bet" may be able to replace it and become another box office dark horse.
At the end of the trailer, appalling cases occurred one after another.
Fierce and fierce, it has the potential to explode.
In addition to these eight films, there are many other good works, piled up in the summer file.
"Chang'an 30,000 Li" is the first work to chase light and abandon mythology, set in the Tang Dynasty before the Anshi Rebellion.
It talks about Li Bai and Sheng Tang, and will present us with a different Tang Dynasty in the form of animation.
"Boyhood", directed by Chen Kaige and starring Liu Haoran, tells the growth stories of several teenagers.
It is said that this is Chen Kaige's best script since "Farewell My Concubine".
Judging from the texture of the trailer, it is very the shadow of Chen Kaige's aesthetics.
And Director Chen's narrative skills are almost impeccable, and he can enter the theater with his eyes closed.
"The Last Truth", Huang Xiaoming's new film on the big screen, changed several times, and finally released.
Telling the story of a down-and-out lawyer who overturned the iron case is also Huang Xiaoming's transformational work.
With Yan Ni and Tu men as matches, the quality of the film has been guaranteed.
In the entire summer season, in less than two months, there were more than 10 large-scale films.
It is basically guaranteed that more than 5 films a month, whether it is quality or quantity, it is higher than the Spring Festival file, and the full coverage of the type is achieved.
For Tomato Jun, the tens of billions of box office may still be conservative.
But in any case, the box office miracle needs to be created together.
In the fierce competition like a white-knuckle battle, who will win, who will be eliminated, the summer season has arrived, next, it depends on our choice!
(Movie Rotten Tomatoes Editorial Office: Miao Miao)