Summer Stall: Thousands of Faces, One Cycle

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Editor / Zhu Ting

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The summer season is in full swing, and the wind of social media is also changing rapidly.

Ren Min's front foot just downgraded from the campus pain heroine herself to "GG Explosion" because of a series of controversies in "Jade Bone Yao" because of a series of controversies in "Jade Bone Yao", and then returned to campus to regain a sense of youth, because "The Day of Chasing Light" was broadcast.

This Yang Yang is not so lucky, but the good results accumulated over the years encountered Waterloo because he was not refreshing enough in "My Human Fireworks", and directly let his colleague Wei Daxun stage a summer drama of "male matching upgrades male second straight to male protagonist".

The topic of the summer file is always changing rapidly, and the last round of dramas is gradually ending, and a new round of dramas will be staged. The baton was taken over by Yang Zi's "Sauvignon Blanc" and Cheng Yi's "Lotus Building", who was a lover last year and an opponent this year.

Where there are people, there are rivers and lakes. After the summer vacation, college students can only walk their dogs when they go home, but also have a lot of time to watch dramas, and the existence of the holiday makes the summer file also become a kind of place for entertainment. However, the attention of the long video platform has been disputed for many years, and the summer files come and go, but the participants have many familiar faces.

KK statistics found after the summer drama explosion in the past four years - the summer file is like a huge infinite loop game copy. Some people are participating for the first time, such as Ren Min, and some people are participating again after setting good results before, such as Yang Yang. And the hit is the ticket to the summer game, and with a big hit, there is also the next opportunity to participate in the game.

So, swap partners, the cycle opens.

The long-tail effect of small flowers: a soaring, long-term gain

Not all programs are suitable for the summer season.

KK counted the popular dramas that have been broadcast in the summer in the past four years and found a pattern: unlike the two relatively off-season seasons of spring and autumn, or family comedies when the year is approaching the cold winter, the main audience of the summer file is obviously the young circle. Therefore, in the summer season, fairy tales, women, family, sweet pets, suspense, cases and other themes have become the mainstream.

Let's start by rewinding the clock back to 2020.

This year, first locked Wu Lei, who had just begun to transform, in the game adaptation series "Crossfire", Wu Lei and Lu Hanshuang played an e-sports game, showing acting skills above expectations. According to bone data, it won 980 million views that year.

But the biggest winner of this summer's file is not him, but Zhao Lusi and Ding Yuxi, who relied on "The Rumored Chen Qianqian" to slash 1.528 billion online broadcasts.

The clock goes forward, in 2021, Yang Yang and Di Li Gerba, the combination of appearance PLUS made "You Are My Glory" receive 2.374 billion views. So, Yang Yang returned to the embrace of the dream girl, and Di Li Gerba's aura of puppet was added back to himself. And one of the winners of the previous year, Ding Yuxi, partnered in 2021 is Yu Shuxin, a small-cost idol drama - "Moonlight Variations".

Costume dramas often appear dark horses. In 2021, Bailu's partner Ren Jialun abused the gimmick of sweetness in the next life by relying on "Zhou Shengru" in this life, and won 1.67 billion views that year, and was the runner-up player in the summer file.

In 2022, the big year of costume dramas will begin. "Menghualu", "Xinghan Splendid", "Agarwood Like Crumbs" and "Canglan Tips" were successively launched in the summer file. In terms of playback volume, the data has exceeded 1 billion.

For the audience, the summer file is Liu Yifei and Chen Xiao's return to costume dramas after many years; Yang Zi's partner Cheng Yi, who was involved in a blank period, returned to the screen; Wu Lei paired with Zhao Lusi and Yu Shuxin to hold hands with Wang Hedi for a new cycle. Bai Lu, who broke through by costume dramas last year, joined the modern drama "Police Honor" this summer.

Back to the summer of 2023, the current popular dramas are mainly "Secretly Can't Hide", "Changfeng Du", "Protecting the Heart", "Jade Bone Haruka" and "My Human Fireworks" and so on.

2021's partner Yang Yang Di Li Gerba, this year, Yang Yang played a firefighter, his partner was Wang Churan, Di Li Gerba returned to the big heroine track, and Gong Jun Liu Yuning starred in "An Le".

Yang Zi and Cheng Yi, who are partners in 2022, appeared in the two dramas "Sauvignon Blanc" and "Lotus Tower" respectively during the same period.

Like a kind of yesterday's repetition, there are always people who successfully achieve advancement through the summer season. For example: Chen Zheyuan became "June boyfriend" with "Secretly Can't Hide", Zhou Ye and Hou Minghao with "Protect the Heart", one changed their reputation, and the other was jokingly called "the pearl of the sea". Zhang Binbin in "Three Divided Wild" was praised as the "Su God" in modern idol dramas.

It is also the audience of the summer file for many years, and at a certain moment of watching the drama, KK suddenly realized that although the clock has been swinging and time has been passing, the summer file is still going around in circles, and there are still some familiar faces. Due to the frequent blockbusters in the summer, Xiaosheng and Xiaohua naturally have the opportunity to soar to 90,000 miles, and most of them can complete their self-ascension with the popular summer dramas.

This ascension is not accidental, single, uncyclable, once it enters the list of summer blockbusters, it is likely that in the second or third year, there will be another opportunity to appear, but the result is not necessarily 100% perfect. In 2021, "You Are My Glory" starring Yang Yang stood out in all aspects, but this year, although "My Human Fireworks" does not lack topics, the perfect actor in the public opinion field obviously no longer belongs to Yang Yang.

Overwhelmed by the summer: a single "blockbuster" is not the final destination

The same time, similar tasks, different plots, like a large-scale time loop experiment. It's just that this large-scale time loop doesn't just belong to the actors, but also to the platform.

From the perspective of this year, after last year's costume involution, the major platforms have saved enough strength to rely on richness in this year's summer file - they have collected the themes that have exploded over the years. Such as fairy, suspense, campus and city.

In terms of work reserves, each company has enough magnitude, and there will be the same number of works competing for the audience's attention at the same time period. Whether it is the top stream that has exploded in the past, or the actors who have been jokingly called "little flowers waiting to explode" by netizens, they have brought their own "entries".

In the first round, Aiyou Tengmang launched four "trump card" dramas: "Changfeng Du", "Secretly Can't Hide", "Jade Bone Haruka" and "My Human Fireworks". These episodes feature both well-known IPs and top actors, as well as much-loved emerging CPs.

The summer season is only halfway through, and reserves are also a symbol of strength. In the upcoming drama, Aiyuteng Mangtai has also prepared a strong lineup.

For example, iQiyi will present "Lotus Tower" starring Cheng Yi and Zeng Shunxi, and "Seven Times Auspicious ", starring Yang Chao and Ding Yuxi; Tencent Video will broadcast "Sauvignon Blanc" starring Yang Zi, Zhang Wanyi, Deng Wei and Tan Jianci; Mango TV has "Da Song Youth Zhi 2" starring Zhang Xincheng and Zhou Yutong, which continues the youth style, and the screenwriter Wang Wei plus the popular IP "Da Song Youth Zhi" is exciting.

The costume drama inner roll did not end, but moved to the second half.

Looking at the actors, the summer files in recent years have indeed created some "stars". Unlike established traffic stars who consolidate their position through their works, those actors who become popular in the summer have more value to explore. After all, in the battle for the top, it is not easy for those who can still shine.

Compared with actresses, male actors are more likely to rise to the top with a drama. For example, Yang Yang in 2017, Zhu Yilong and Bai Yu in 2018, Xiao Zhan, Wang Yibo and Li Xian in 2019, and Wang Hedi in 2022 have all eaten summer dividends and opened up a broader career path.

Although everyone wants to be a dark horse in the summer file, but the admission ticket is limited, and the actors who successfully rely on a dark horse to settle down in the summer file, statistics show that there are only 1-2 places at most a year. For example, Ding Yuxi Zhao Lusi in 2020, Yang Yang in 2021.

The logic is this, the summer file has its advantages in star-making, but this does not mean that the actors who take advantage of the summer drama series to become popular can always maintain their peak. The entertainment industry also follows the laws of nature, just like flowers do not bloom forever. Whether the relationship between popularity, popularity and time is positively correlated or marginally diminishing depends on how the actors move forward on the road ahead.

Instead of competing for the opportunity of the summer file, it is better to spend time improving acting skills, because acting skills are the foundation of actors. Even if you miss the summer season, there is still a chance to stand out at other times.

Whether it is "creating top streams" or "enhancing the popularity of actors through dramas", or "actors driving dramas", these rely on excellent script content, roles and acting skills. Many high-profile dramas will compete for the lion's share of the summer season, and whether actors can achieve soaring popularity and resource upgrades on the basis of the current popularity is full of variables and random fluctuations.

Above. No player has achieved the popularity of the summer file, the summer file is a game cycle every year, and the winner of each year is a new face, but there are always new people who want to enter the game.

Source: Weibo, Douban, invasion and deletion.