Two blockbusters can't beat one "Chang'an 30,000 Li"!

Halfway through the summer season, obviously, this summer file has created a new box office record. "Disappearing Her" surpassed the box office of "I Am Not the God of Medicine" in the same period, becoming the box office champion in the first half of the summer file in Chinese film history. And immediately after "In the Octagonal Cage" and "Chang'an 30,000 Li" successively relayed and continued to sprint.

Now in the middle of the year, it is even more lively. "The First Part of Fengsheng" and "Super Family" also joined the battle.

But a bit of a surprise.

For the two films, Douban opened the score early. "Fengshen Part 1" 7.7, "Super Family" 4.8, but it has fallen to 4.0, of course, it will continue to fall.

The final result was that "Super Family" only sat as the single-day box office champion for one day and was ousted.

Although the "First Part of Fengshen " a day earlier had limited schedules, it was officially released after all, and it also won the position of single-day box office champion, but it did not open the gap with other films. On the second day, it was the same.

Now entering the third day, it is the third day of the release of "The First Part of Fengsheng", the second day of the release of "Super Family", and as a result, the two blockbusters still can't beat an animated film after all. "Chang'an 30,000 Li" lost the two-day box office champion and is going to take it back.

Although the schedule of "Chang'an 30,000 Li" has fallen sharply, far less than "Fengshen Part 1" and "Super Family", but from the perspective of single-day predicted box office, as well as attendance, they are significantly ahead, which can be regarded as another counterattack, or a reverse decline.

The box office plunge of "Super Family" is not unexpected, after all, the reputation is there, the low opening of the Douban score, and the plummeting, which makes people somewhat surprised, the concentration of happy twist films, although the "content" is not too high, but it also has a certain proportion, but the result is unexpected. "Super Family" undoubtedly retraces the old path of "Mozart in Outer Space", and the characteristics of "children's films" are hidden, and the result is a disappointment for the audience.

There is no doubt that "Super Family" is the first low-rated work of this summer file, and it is also another overturn of Happy Twist.

Last year, relying on the reputation of "Walking on the Moon Alone", I didn't expect that now I was defeated by "Super Family".

Speaking of which, "Walking on the Moon Alone" is also an upgrade of Happy Twist, which is similar to "Super Family". Although one is science fiction + comedy, and the other is fantasy + comedy, it can be seen that it is much heavier than previous comedies.

The creation of "Walking on the Moon Alone" lasted more than 4 years, and 95% of the shots involved special effects, while "Super Family" went through six locations at home and abroad, shooting for more than 170 days, and the whole film exceeded 1700 special effects shots.

Therefore, these two films are a self-innovation and breakthrough of Happy Twist, wanting to break free from the shackles of traditional comedy genre films, but traditional comedy films have not yet fully stood firm, so they want to break through, and the steps are a little bigger. Although "Alone on the Moon" seems to be a success, it is only a box office success.

Another more interesting thing is that Zhang Chiyu, the director of "Walking on the Moon Alone", and Song Yang, the director of "Super Family", the two have choreographed and directed "Iron Fist of Shame" together, and now whether it is "Walking on the Moon Alone" or "Super Family" are the first films they each directed independently, but the results are worlds apart.

"Walking on the Moon Alone" has a Douban score of 6.6 and a box office of 3.103 billion, while now the Douban score of "Super Family" is only 4.0, and the predicted box office has fallen to 609 million. The investment cost of "Super Family" is 300 million to 500 million, so it is doomed to lose blood.

In fact, for Happy Twist, in addition to a few works in his early years, "Charlotte Troubles", "Donkey Gets Water" and so on. Since then, there has been no high-reputation work, although "Iron Fist of Shame" is not bad, but there is still a certain distance compared to before, and it is from this work that Happy Twist has gone downhill.

Whether it is a pure happy twist film or a film in which happy twist actors participate, most of them end on the street. Finally, "Walking on the Moon Alone" can be regarded as saving some word of mouth, and just a year later, it overturned again. "Super Family" was withdrawn once, and it took another year before it officially met the public. Maybe from the beginning, they were a little unconfident.

Judging from word of mouth and box office trends, this time has completely overturned.

Needless to say, "The First Part of Fengshen " is more bumpy, heavier, and more expensive than "Super Family".

Although the reputation is stable, for domestic fantasy and fantasy films, this time is a big turnaround from the word of mouth. But from the box office alone, it has entered the third day, which is also less than expected.

It won 100 million box office in two days, and the box office just exceeded 200 million on the third day, and it is predicted that the box office has also fallen again and again, from 1.5 billion to 1.2 billion. For the overall cost, it is still a loss.

The box office of "The First Part of Fengshen " was lower than expected, in fact, it is not surprising. After all, this is a work that is greatly adapted from the original work, and domestic fantasy and fantasy genre films have always been bad, so that genre films are not optimistic about the market. But after all, regardless of the lineup, or the scene, and the production, they are all full of highlights, and perhaps there will be a counterattack in the later stage.

It is not surprising that "Chang'an 30,000 Li" has once again achieved a counterattack.

Word of mouth is already there, the word of mouth accumulated in the early stage has made it enough to lengthen the front, and this is an animated movie that the whole family eats all, not to mention in the summer, "Chang'an 30,000 Li" can be said to have taken full advantage.

The accumulation of word-of-mouth chasing light, well-known historical figures, Tang poems that everyone can recite and the resonance of traditional culture, the continuity of "Chang'an 30,000 Li" cannot be ignored.

So now in the face of the front and rear attacks of "The First Part of Fengsheng" and "Super Family", it is too normal to break out again.

This summer, domestic films have really stood up, but not all films will enjoy dividends, because it is no longer the era of bad films. If you want to get a higher box office, at least you must first respect the film and respect the audience, rather than always thinking of relying on overwhelming publicity to fool the audience, without excellent quality, sooner or later it will show its stuffing, and overturning is inevitable.