"Feng Shen" and "Chang'an" were box office battles over the weekend, and it was "Super Family" that was injured

Summer season has one of the most competitive weekends (July 21-23). The new films "The First Part of Fengshen " and "Super Family" were released, colliding head-on with the hit films "Chang'an 30,000 Li" and "In the Octagonal Cage".

It is the norm for new films to win the weekend box office list. Who would have thought that the weekend box office of "Fengshen Part 1" only narrowly beat "Chang'an 30,000 Li", and "Super Family" was squeezed to the third position. Both new films were big hits before the release, but they did not achieve the expected results.

What exactly happened at the film market this weekend? Box office seed players failed, and how did the frequent dark horse movies refined?

The single-day champion is in a white-knuckle battle

Weekends in the film market are a three-day concept from Friday to Sunday, as most new films are released on Fridays.

"The First Part of Fengshen " chose to start at 18 pm on July 20 (Thursday), which can be regarded as a half-day run. The film won the single-day championship with 49.08 million yuan on this day, and the second place "Chang'an 30,000 Li" earned 48.28 million. "The First Part of Fengshen " was only screened for half a day, and the results at this time did not show the true strength of the film.

On July 21, the weekend box office battle officially began. "Super Family" produced by Happy Twist won the championship with 87.42 million yuan on the same day, far exceeding the 58.55 million yuan of "The First Part of Fengsheng". The third place "Chang'an 30,000 Li" earned 46.06 million yuan and seemed to have withdrawn from the battle for the throne.

The unfavorable performance of "The First Part of Fengsheng" has aroused widespread concern in the industry. The cumulative box office of the film in two days is only 138 million yuan, for such a mythical film that spent a lot of money to create, there is no performance of more than 100 million yuan in a single day. It's like a soldier who has just entered the battlefield and is seriously wounded, how to fight the battle behind?

However, the market ushered in a change on July 22. "Fengshen Part 1" won the single-day championship with 113 million yuan, "Chang'an 30,000 Li" ranked second with 111 million yuan, and "Super Family" was dumped to third with 79.91 million yuan.

A day later, what happened?

The rapid decline of the box office of "Super Family" is the main reason for the word-of-mouth performance. On the first day of the film's release, Douban scored 4.8, and it has fallen to 4.1. Many viewers expressed dissatisfaction with the film, and 40.7% of Douban users gave it 1 star.

The loss of the word-of-mouth position of "Super Family" gave "The First Part of Fengsheng" and "Chang'an 30,000 Li" the opportunity to overtake. The Douban score of "The First Part of Fengshen Film" is 7.8, and the Douban score of "Chang'an 30,000 Li" is 8.2, both of which are word-of-mouth masterpieces in the summer file. The audience has faced many blockbusters and has difficulty choosing, and the disparity of word of mouth provides them with ticket purchase guidance.

On July 23, "The First Part of Fengshen " and "Chang'an 30,000 Li" were still inextricably beaten. The former won the championship with 130 million yuan, and the latter followed with 129 million yuan. "Super Family" ranked fourth with a score of 53.77 million yuan, and its performance was not as good as "In the Octagon Cage".

The trend of "The First Part of Fengshen Part" and "Super Family" is completely different.

With its good reputation and genuine luxury production, "The First Part of Fengshen " gradually heated up in the market, and the box office exceeded 100 million yuan in a single day for two consecutive days. There is even a topic of #Wuershan u23# on Weibo, which is not only the homonym of the director's name, but also the audience's expectations for the second and third parts of "Fengshen".

Director Wu Ershan responded: "We need to see the results of the first film before we can continue to advance the post-production of the next two. Like everyone, I look forward to seeing you as soon as possible. ”

The box office of "The First Part of Fengshen No. 1" reversed its decline in the first weekend, and "Super Family" fell for three consecutive days. The box office explosion on the first day of the film came from the audience popularity accumulated by Happy Twist Movies over the years. Last year's summer champion "Walking on the Moon Alone" has countless fans, and this year's "Super Family" has received widespread attention. The audience did not expect the story of "Super Family" to be so crotch-pulling, and they switched to other movies.

Why didn't the box office of "The First Part of Fengsheng" soar?

The author summarizes three reasons: first, costume fantasy/mythological live-action blockbusters have been silent in the market for many years, and there have been few box office masterpieces since 2018's "Monster Hunt 2"; Second, "The First Part of Feng Shen" is in the same file as "Super Family", and there will be a wound when the two tigers compete; Third, "The First Part of Fengshen " hit two box office dark horses, "Chang'an 30,000 Li" and "In the Octagonal Cage", surrounded by strong enemies in the market.

"The First Part of Fengshen " had a box office of 357 million yuan in the first week, but it was not lost. However, the film has already achieved a breakthrough against the trend last week, and there may be more surprising performances in the future.

Summer dark horse movies are frequent

Box office dark horses are originally "rare animals", especially dark horse movies that rushed to the box office of 2 billion yuan and 3 billion yuan, which are even rarer.

The author flipped through the box office list of Chinese film history, and the 2 billion yuan box office movies include "Captain China" (2.9 billion yuan), "The Richest Man in Xihong City" (2.5 billion yuan), "Crazy Alien" (2.2 billion yuan) and other works. These films were popular before their release, and the high box office was expected.

However, there are especially many dark horse movies in the summer this year. "Disappearing Her", released on June 22, currently has a cumulative box office of 3.47 billion yuan. Before the release of the film, the mainland film market was at a low ebb. After the May 1st "Life Road is Not Familiar", there are no films in the film market that have exceeded 1 billion yuan at the box office, and Chinese and foreign films have not had too surprising market performance.

"Disappearing Her" before the screening, in the eyes of the industry, can be comparable to the box office performance of "Manslaughter" of 1.3 billion yuan, which is the best performance. As a result, the film caused widespread heated discussions with its "scumbag" setting, and after the movie was released, it quickly broke through the circle of fans and became a hit.

"Disappearing Her" lit the first fire for this year's summer file, and also opened the market pattern for subsequent domestic films, and the audience has turned their attention to domestic films.

"In the Octagon Cage", released on July 6, with confidence in its own quality, boldly opened a 10-day ultra-long national screening before the screening, allowing the film's reputation to spread through a wide audience group. Before the official release of the film, it had received 420 million yuan at the box office and more than 10 million viewers. Such a brilliant result has laid a solid foundation for the box office after the film's release. As of 6 p.m. on July 24, the cumulative box office of the film has reached 1.87 billion yuan.

"Chang'an 30,000 Li" released on July 8, the film was only screened nationwide for 1 day, which is a slow hot type in the market. The film grossed 88.5 million yuan on the first day of its release, ranking third in the list on that day.

The weekend after the release of "Chang'an 30,000 Li", the box office began to counterattack. On the 8th day, the box office exceeded 100 million yuan for the first time, and on the 9th day, it even won the single-day championship with a result of 140 million yuan.

The film has undergone word-of-mouth fermentation after its release, and the vivid depiction of the Tang Dynasty poets Gao Shi and Li Baisheng, as well as the wonderful display of famous poems such as "Yan Ge Xing" and "Will Enter Wine", opened up a new vision of animation for the audience.

"Chang'an 30,000 Li" is rich in knowledge and edutainment, which has a strong appeal for family audiences in the summer. Audiences have said on social platforms that the children in the theater can't help but follow the lines in the movie and recite Tang poems.

Such a work that can mobilize the cultural empathy of the whole country has become another dark horse in the summer season. As of 6 pm on July 24, the cumulative box office of "Chang'an 30,000 Li" in the mainland was 1.232 billion yuan, which is the first work of the producer Chasing Light Animation to exceed 1 billion yuan.

The film market is changing rapidly, and the creation of a film can take as short as 1 year and as long as 5 years. Creators can't follow trends, they can only create trends. The success of "Chang'an 30,000 Li" proves this.

【Text/Mu Zimiao】