On June 7th, the 27th China International Kitchen and Bathroom Facilities Exhibition was grandly opened at Shanghai New International Expo Center. The exhibition scale of this exhibition exceeds 230,000 square meters, gathering more than 1,300 star brands at home and abroad, and creating industry hotspots with seven highlights: integration, embedded, green, interconnection, wisdom, health and innovation, which has attracted hot attention in the industry.
At the exhibition site, the popularity of the booth of Master Wan, a home service platform, continued to soar, and the real-time dynamic data screen attracted many onlookers.
In this exhibition, Master Wan set up three functional areas of "standardized display area", "dynamic data display area" and "immersive experience area", and its design style fully integrates the popular elements with Master Wan brand color, through digital display and immersive interaction, so that more users can personally experience the practicality and convenience of the online service platform, and intuitively feel the accurate matching of demand and the response speed of service providers.
It is understood that Master Wan adhered to the exhibition concept of "quality service, all in Master Wan" and appeared in the N4 Cabinet and Electrical Appliance Pavilion. Among them, the master's professional equipment wall has aroused heated discussions. The equipment wall shows Master Wan's standardized construction of the professional image of the service provider. From tools to equipment to professional image, they are intertwined, starting with the smallest unit of the master, accelerating the standardization process of the entire home service industry.
This year, the 618 war has escalated again, the integration of online and offline channels has accelerated, the boundaries of consumers in the field of home consumption have gradually blurred, and online e-commerce platforms have been favored due to factors such as speed, rapidity and high discounts.
During the peak season, home furnishing brands mainly face two major problems: explosive orders and insufficient service coverage.
On the one hand, the installation of kitchen and bathroom products has certain requirements for the housing environment, if the service provider is not professional and the skill level is not up to standard, it is likely to have abnormal situations such as water soaking and leakage during the installation process, causing huge losses to the personal and property safety of consumers. Therefore, the professionalism of the service provider has become an important factor affecting the after-sales cost of the enterprise.
On the other hand, online channels face consumers across the country, and many brands lack a sound service system to meet the service needs of remote urban families. The lack of product supporting services will bring returns and refunds, affecting brand reputation and market space.
Therefore, Master Wan's one-stop after-sales solution can accurately solve the two major pain points that plague merchants.
According to public information, as of April 26, there were more than 2.5 million registered masters on the Wanshi platform, covering a total of 3,294 districts/counties in 368 cities across the country, accurately reaching third- and fourth-tier cities and towns, enabling brands to sell products throughout the country. In order to ensure the quality of service, Master Wan regularly carries out skills training to continuously improve the skill level of service providers, not only daily skill development and popular product and service tutorials; And carry out special training for the outbreak period of 618, Double 11 and other orders to ensure service efficiency and service quality.
In addition, with the gradual improvement of people's quality of life, the demand for housing improvement has intensified. Many families only found that the old facilities could not match the smart products during the partial transformation, and eventually had no choice but to refund, resulting in an increase in the return and refund rate of merchants and damage to brand reputation.
Liang Zhicong, the person in charge of Master Wan's booth, said: "In response to the above situation, Master Wan has fully launched environmental transformation services. After on-site installation, if it is found that the environmental conditions cannot be installed, the merchant can choose the environmental transformation service, and the professional master reasonably transforms the living environment to achieve the adaptation of the product. In addition, based on the special needs of the brand side, the platform will exclusively customize one-stop after-sales service solutions to ensure efficient product landing and worry-free after-sales. ”
It is foreseeable that digitalization is an important development direction in the home improvement and home furnishing industry, and digital service solutions are gradually evolving into the standard configuration of the industry. In the future, with the continuous innovation and application of digital technology, Master Wan will continue to dig deep into the moat of digitalization, empower more enterprises to improve digital infrastructure, accelerate the deep integration of online and offline, and help home furnishing enterprises consolidate brand barriers with high-quality services.