To say that there is no hurry, it is false.
Putting aside the personal traffic that has no gold content, in terms of products alone, the showdown of new energy products at the Beijing Auto Show is still as fierce as expected. In the face of the offensive of independent brands, the attitude of joint venture brands has been more obviously differentiated, lying flat is already the natural attitude of some brands, and hard is the inevitable choice of other brands that cannot lose the Chinese market, such as FAW Audi.
Frankly speaking, the market performance of the e-tron series as FAW Audi's own pure electric products should not meet the brand's own expectations, but it is indeed the only choice for FAW Audi to maintain its offensive in the Chinese market and get its due share. It seems that there is no consensus between the market and FAW Audi on what the e-tron should be, and at this Beijing Auto Show, FAW Audi should hope to reshape a conclusion through a pure electric product lineup led by a new product, which is the new Audi Q6L e-tron.
This product deserves this evaluation: "no shortcomings, more Chinese".
Let's take a look at some keywords.
"The first domestically produced model with a PPE platform"
Needless to say, the PPE platform is powerful, after all, the all-electric Macan next door is a living example. Audi's emphasis on the PPE platform has put questions such as "oil to electricity" back into the barrel from the beginning. For the new Audi Q6L e-tron, it has been different from the Q4 e-tron born from the pure electric MEB platform from the beginning - for the market, the Audi model named "6" should meet all expectations for luxury, which is the most reasonable answer, I believe this is also the message that FAW Audi hopes to send, after all, in its planning, 2025 will also bring more new products from this platform A6 e-tron and Q6 e-tron family.
"800V, silicon carbide, 107 kWh, 260 km increase in range in 10 minutes, built-in door handles, illuminated brand logo ......"
These specific product indicators should theoretically not be such key terms, but why do we emphasize them in the case of the new Audi Q6L e-tron? To sum it up in a particularly fashionable but meaningless Internet slang that can help us understand the problem: "alignment granularity" - don't you think, the new Audi Q6L with the blessing of these words? At this moment, e-tron really feels that it is a product that belongs to this market, rather than a project result for self-entertainment, because it aligns with the unified marking line of this market, and there are no obvious shortcomings and shortcomings.
The new Audi Q6L e-tron continues to excel in the energy management system thanks to the PPE platform, which has excellent power output, efficient charging performance and excellent thermal management system, and delivers the following core indicators:
- Cruising range of more than 710 km (CLTC mode).
- The peak charging power on an 800V charger can reach 270kW
- Flexible Bank Charging mode, intelligently adapting to 800V/400V charging systems
- On the 400V charging station, the new Audi Q6L e-tron will enable parallel charging, where the 800V battery is automatically split into two batteries of the same voltage and charged in parallel with a maximum power of 135kW
- After 10 minutes of charging, the range increases by about 260 km
- Up to 40% SOC is well ahead of the competition, maintaining a stable charging profile throughout the charging process for high-speed charging (thanks to an intelligent thermal management system)
- Enables best-in-class range/charging power balance
- It supports 11 kW AC charging, and in the future, it can support 22 kW AC charging.
In addition, the new Audi Q6L e-tron has its own unique recipe for energy recuperation, which it is very good at: under ideal conditions, it has a maximum recuperation power of 220 kW, and its energy recuperation range is even larger, and it can be used at speeds of around 5 to 7 km/h when the vehicle is close to a standstill, and the energy recovery efficiency is significantly higher than that of the previous Audi all-electric models, which we used to do in the Q4 This feature has been fully tested and highly rated on the e-tron, and the new Audi Q6L e-tron will perform even better. At the same time, the new car is equipped with the Intelligent Braking System (IBS) and two types of coasting energy recuperation (driving mode D and driving mode B).
"Lengthened by 105mm, China-specific exterior design, China-specific driver assistance function ......"
The "L" in the Audi Q6L e-tron name is naturally the most striking localization symbol, and the dimensions of 4,871 mm long, 1,936 mm wide and 1,681 mm high are of course a must for large and medium-sized SUVs, but the wheelbase of 2,995 mm is obviously more important for Chinese users, which is the key to victory.
The front design of the all-new Sphere incorporates Chinese aesthetic elements, the long axle and short overhang are more in line with the positioning of a mid-to-large luxury SUV in the Chinese market, and the body design combines the softness of the profile with the sportiness it should have, which is in line with the market's aesthetic expectations for an Audi SUV. In addition to maintaining the standard and innovation of the lamp factory in the configuration and function of the front and rear headlights, the new car also has a projection high-mounted brake light exclusive to the Chinese market, and the LED light element is located on the underside of the rear spoiler, and when the brake is pressed, the high-mounted brake light will be projected onto the rear window, which is very eye-catching.
The issue of driving assistance is a core competition point for a new energy vehicle. The official information for this press conference only used the expression "a series of driver assistance functions exclusive to the Chinese market", and nothing else was mentioned. As for the rumored partner, it is still unknown, but the new car will adopt a choice that is more in line with the current Chinese market standards and user awareness level in terms of technical route and standards, which seems to be a sure problem.
Jiche Says:
Together with the all-new Audi Q6L e-tron at the Beijing Auto Show, the more high-performance Audi SQ6 e-tron and the Audi Q4 e-tron and Audi RS e-tron GT have been fighting in the Chinese market for a long time. FAW Audi seems to have been missing an opportunity to prove to the market and users, and also to make itself firm, how to play pure electric products in the Chinese market, the new Audi Q6L e-tron should be this long-awaited opportunity.