Gree shareholders cashed out 3.5 billion, many elders turned to Philips, how should Dong Mingzhu tide over the difficulties?
introduction
With the prosperity of the home appliance industry, the demand for air conditioning has increased, and the development speed of Gree Electric Appliances in China has also been accelerating, becoming the leader of the domestic air conditioning industry, at the same time, the drawbacks of Gree's own business model have gradually emerged, making the foundation within the entire group unstable.
Gree can gain the trust of the market, the premise is that the quality of the products it produces is excellent, the energy efficiency is too high, and the residents are more satisfied. There are three types of people who have a decisive role in the product, one is the company's management, one is the scientific research and development personnel, and the other is the ordinary worker. But recently, I heard that Gree shareholders cashed out 3.5 billion, and many elders turned to Philips, how should Dong Mingzhu tide over the difficulties?
This batch of employees includes the first two of the three types of people, scientific researchers and management, and even Dong Mingzhu's once most proud secretary has left Gree. In addition to Dong Mingzhu's proud secretary, a large number of senior executives have also left one after another, and the directors of the board of directors and the assistants of the president's department have left.
At the same time, some shareholders of Gree Group have also begun to withdraw their capital and sell the shares of Gree Group to the outside world, cashing out nearly 3.5 billion yuan. Philips accepts a large number of former Gree employees, and the executives and employees working in the air conditioning business unit are nearly 4/5 from Gree's air conditioning business unit, most of which are the core personnel of Gree.
The departure of core personnel has slowed down the research and development progress of new products for Gree air conditioners and reduced market competitiveness. The management and core R&D personnel involved in the job hopping employees are very familiar with the current situation of Gree, they know where the shortcomings of Gree air conditioners are, and they also know where the shortcomings of Gree's current sales operation model are.
So they can rely on their own advantages to quickly build Philips air conditioners into domestic first-class air conditioners, and launch an impact on Gree. In the many confrontations between Gree and Philips, it can be clearly felt that the development of Gree is very weak, and the improvement speed of the overall business is limited.
The impact of this setback is very large, directly affecting the confidence of gree air conditioning industry and affecting the boss foundation of Gree air conditioning. First of all, the withdrawal of a large number of shareholders makes Gree Air Conditioning have to take out its own funds to fill this vacancy, and the group's usable funds are greatly reduced, making Gree lacking in new product research and development and salary improvement.
Secondly, the departure of the management personnel has made the original planning of Gree Group lack follow-up, and the business strategy may be blurred to a certain extent. Third, the departure of scientific researchers has reduced Gree's original technical advantages.
Gree's current development trend is so good, why do these employees want to leave Gree? There are two main reasons why employees should leave their original companies and work for other companies. First, low wages. Employees in the company get a relatively low level of salary and income, can not meet their own needs, while other companies can provide a higher level of salary, so they jump ship.
But this reason is not very applicable to today's Gree, which is a well-known leading enterprise in China, a well-known conscience enterprise, and even built a lot of housing for its employees.
Gree has always emphasized its technical advantages and has always attached great importance to the treatment of scientific and technological personnel, but in this departure, most of the departures are scientific researchers and senior managers, and those who have not left are front-line workers. The salaries of researchers and senior managers are generally higher, which shows that the reason for this departure is not a salary and benefit issue.
The second reason why employees leave their original companies for other companies is the spiritual aspect, that is, the expectation of future development. For example, Xiao Wang works in a company with a monthly salary of 10,000 yuan, but the company will go bankrupt after three years. Xiao Li works in an enterprise with a monthly salary of 7,000 yuan, and the enterprise can survive for ten or even 20 years.
I believe that most people will choose Xiao Li's enterprise, which is also the reason why these people left Gree. It is not that Gree is about to go bankrupt, but that there are major problems in Gree's current business model, and it will be in a disadvantageous position in the future market competition. Gree Group pays too much attention to the development of air conditioning business, almost no involvement in other home appliances, the future of smart home appliances and Internet of Everything technology has very high requirements for the diversity of home appliances, Gree obviously does not have a high advantage.
Secondly, Gree's current air-conditioning business revenue accounts for more than 90% of the entire group, which means that Gree's development model is too single. After the air conditioning market is saturated, the development of Gree will appear very weak.
epilogue
All in all, Dong Mingzhu, as the head of Gree Group, should also pay attention to the current problems in a timely manner, change their business model, and let employees think that their enterprises have long-term development expectations and great vitality, so as to attract people to work in their own enterprises, especially their core personnel.
