Zero run C01 official map released, open pre-sale on the 10th of this month, the price will exceed 200,000?

Text/Peach Lee

Recently, Zero Run Auto officially announced that its new car Zero Run C01 will open pre-sale on May 10, as the fourth model of Zero Run, the new car is positioned as a medium and large car, with a body length of 5050mm. Judging from the official map released, the new car has many highlights.

In appearance, the front face is a closed grille plus through-type headlight design, the body side is a frameless door and hidden door handle, with a large size of wheels, the tail is a slipback shape, through the light group and the front face echo, the overall sense of movement. The center control in the car is the popular triple screen, cold gray color with two steering wheels, which looks simple but does not lose the sense of technology.

The configuration also provides a coated panoramic canopy, a fully leather wrapped EMU inner panel, NAPPA leather seats, a rear boss chair, and a large area of moving suede roof. It is reported that the zero-run C01 will be equipped with a dual oil-cooled motor, the maximum output power is 400kW, and the acceleration of 100 kilometers will reach the level of 3 seconds. At the same time, the new car is equipped with a ternary lithium battery pack with a capacity of 90kWh, and the CLTC has a working life of 717km.

Having said all this, the price issue that everyone is most concerned about has not been given a specific number at present, and the following author will take you to analyze the price of the new car from the following angles.

Strategic positioning of zero-run cars

In the past year, zero-running cars announced their own 2.0 strategic goals, on the product side, zero-running cars will launch 8 models by the end of 2025, covering the price range of less than 350,000, including the zero-run C01 car. From the perspective of strategy at that time, the price of zero-run C01 is expected to be between 150,000 and 200,000 yuan, and there are three models that have been listed so far, namely T03, S01 and C11, and the price of T03 and C11 is basically in line with the previous strategic positioning, but the price of new energy electric vehicles has generally risen this year, so the final price should change.

In addition, the current main market for zero-run cars is the low-end market, last month zero-running cars became the best selling brand in the new forces, mainly relying on T03, and we said before that the long-term low-end market is easy to be labeled as cheap, which is not conducive to long-term development, but if the span is too large, it may arouse consumers' disgust. Then the best way is definitely to tentatively go to the high-end, the price is around 200,000 at the best.

Of course, according to the configuration, the price will definitely change, with reference to the price of zero run C11, the low version price is 179,800 yuan, and the overall configuration of the currently known C01 is much better than C11, so the low version should also be more expensive, so the author guesses that it will be about 180,000 yuan. In this way, although the prices of the two cars overlap, the models are different and will not smash the yard of their brothers.

The longer the battery life, the higher the price

In fact, the price of new energy vehicles and endurance performance is a certain relationship, longer endurance requires the larger the capacity of the battery, so the more battery raw materials are needed, and currently affected by the rise in the price of lithium battery raw materials, many car companies have increased prices, in this case, zero-run C01 Maximum endurance can reach 717km, its price is naturally not too low, otherwise it is a loss-making transaction.

At present, there are not many vehicles with a range of more than 700km, the lowest price is GAC Eian V, 702km endurance, the official guidance price is 239,600 yuan, while the Han EV endurance is 715km, the price is 269,800 yuan, then the price of C01 is likely to be at the level of 230,000-260,000 yuan.

Performance and configuration determine the price trend

For a car price impact should be the configuration and performance, the current zero-run C01 specific configuration has not been announced, but from the exposure of the 100 km acceleration only takes 3 seconds to see, its configuration is certainly not low. Take Han EV, 100 km/h acceleration can reach the 3-second level, and its price has reached 280,000 yuan.

However, the competitiveness of zero-run cars is obviously not as good as BYD's, so it will definitely avoid the price, do some weakening in other configurations, combined with its endurance performance of more than 700km, the author believes that the top version of the price of 250,000 yuan should be more reasonable. In this way, it can not only form a certain competition with Han EV, but also highlight its own advantages. The price is consistent with the Xiaopeng P5, but it is much better in the overall performance performance, giving consumers more choice.

Write at the end:

The author believes that the biggest competitor of this zero-run car is BYD Han EV and Xiaopeng Automobile P5, in terms of performance, from the currently known news, zero-run is a certain advantage, but the brand competitiveness is a relatively obvious weakness, so if you want to lay a certain market, there must be more characteristics.

The price of 180,000-250,000 yuan, compared with Xiaopeng P5, zero-run C01 will be more dominant in the overall performance configuration, and the price is more competitive than Han EV. From the data performance of zero-run C01, it is indeed more suitable for this price, of course, zero-running cars have always been called "price butchers" by consumers, and in the end, it may really give everyone a bigger surprise. So what do you think the pricing of new cars will be in?