Recently, the data research agency IDC announced the global tablet market trend and status in the Q1 quarter of 2022, and the data showed that the global tablet shipping volume in the first quarter of 2022 was 38.4 million units, which was 3.9% lower than the 39.9 million units in the Q1 quarter of 2021.
On the one hand, the demand for tablets has increased due to the home situation caused by the epidemic situation, but on the other hand, the shortage of global electronic components and the insufficient supply of chip production capacity have also caused a certain degree of sales decline in the tablet market.
From the perspective of brands, Apple is still the best selling tablet brand in the world, with a share of 31.5% in the Q1 quarter, Samsung ranking second with a proportion of 21.1%; Amazon ranked in the top three with 9.6%. In addition, Huawei/Lenovo ranked fourth and fifth, with a share of 7.8% and 5.8% respectively.
IDC Senior Research Analyst Anuropa Nataraj said: "Due to the decline in demand in mature markets, the tablet market is bound to be in a downward trend around the world, but it is interesting that some new entrants are entering this market, especially smartphone manufacturers like realme, OPPO, Xiaomi and so on. Although their sales have not been enough to drive the market so far, since the epidemic, the high demand for tablets in emerging markets has led these suppliers to use their existing channels to build their own IoT ecosystem, so consumers will also choose to buy multiple products of the same brand, just like Apple. ”