The two major high-profile events in the tech world recently are Apple's new iPad Pro and iPad Air, and Huawei's MatePad 11.5" S in Dubai. Immediately afterwards, the Huawei MatePad 11.5"S was officially unveiled in China on May 15. According to the latest data released by IDC, in the first quarter of 2024, Huawei's tablet surpassed Apple's iPad in the Chinese market and topped the list, marking a new stage of fierce competition between the two giants in the tablet market.
After watching these two press conferences, my intuitive feeling is that "experience-driven innovation" is replacing "stacking" competition, and Huawei is leading the industry into the era of soft screens.
To improve user experience, Huawei has opened up a new track for soft screens
Tablet computers are widely used in diversified scenarios such as office, learning and entertainment, especially in paperless office and learning. When users buy a tablet, they want a better eye-friendly and smoother writing experience. Let user experience drive technological innovation and become an important force to promote the tablet industry.
Huawei has always paid attention to the needs of users in these two aspects, and began to develop soft screen technology with excellent visual and tactile experience many years ago, and launched a number of tablets equipped with soft screens, such as the Huawei MatePad 11-inch 2023 model and the Huawei MatePad Air in 2023.
This time, the Huawei MatePad 11.5"S is equipped with a new generation of soft light screen-Yunclear soft light screen, which further improves the anti-glare effect, ensuring that the user's eyesight can still be protected in strong light environments, and the screen clarity is higher. In addition, the technology optimizes the writing and touch experience, bringing users closer to writing on paper.
So, how does Huawei's new generation of soft screen technology achieve innovation and iteration?
Huawei first discovered the strong demand for eye care when using tablets, so it began to develop soft screen technology.
The core of the first generation of soft screen technology is anti-glare nano etching, through chemical etching on the surface of the mirror glass, hundreds of millions of nano-level textures are formed, the strong specular reflection is transformed into soft diffuse reflection, and the interference of external light on the mirror display is weakened. At the same time, the screen is no longer smooth to the touch, the writing has a "rustle" feeling, and the senses are more "paper-like". Lab-tested first-generation soft screen technology can reduce light reflections by nearly 97%.
There is no limit to technological innovation. Subsequently, Huawei upgraded its technology on the basis of the first generation of soft light screens, launched a new generation of soft light screens - Yunxi soft light screens, and registered trademarks.
With the blessing of the two coatings, the reflectivity of the Yunxi soft screen has been greatly reduced by 60%, and the light transmittance of the screen has also been increased to 95%, which is more realistic than the previous generation of soft screen, which greatly improves the clarity of the screen, makes the display effect as bright as new, and the color display of the screen is more real and gorgeous.
After Huawei launched two generations of soft screen tablets, Apple recently launched a "nano texture display glass" version on its latest iPad Pro to reduce glare interference, which undoubtedly verifies Huawei's forward-looking and industry-leading position in the direction of soft screen technology innovation, and will also strongly promote the entire tablet industry towards the soft screen era.
With the blessing of HarmonyOS, we create a real productivity tool
Tablet PCs, as a mobile digital tool between PCs and mobile phones, focus on office, learning and entertainment in their core application scenarios. In the context of the current hardware performance has far exceeded the needs of daily use, continuing to blindly improve the hardware specifications has little effect. In order to truly improve the user's office and learning experience, we must focus on the optimization of systems and applications, strengthen the interactive capabilities, office and learning capabilities of tablet computers, and upgrade them to efficient productivity tools.
Powered by the HarmonyOS operating system, the Huawei MatePad 11.5"S realizes seamless connection with Huawei mobile phones, PCs, printers, and wearable devices, bringing users an efficient and convenient interactive experience such as file sharing and screen switching between multiple devices. For example, when users return home from the office, they can easily drag and drop videos, photos, and documents from their mobile phones to the tablet for further viewing and editing, which greatly improves office efficiency.
In addition, Huawei's self-developed HUAWEI Notes and Born to Draw apps further solidify the MatePad 11.5"S's position as a productivity tool.
With the perfect integration of HUAWEI M-Pencil and the HarmonyOS system, the HUAWEI Notes app brings users a smooth experience like writing on paper. At the same time, its unique "audio synchronization" function realizes the synchronous recording of notes and recordings, and accurately matches audio and handwritten content through intelligent algorithms, providing users with a new way of recording. This feature is especially useful for class notes and meeting notes, allowing students and professionals to review and review more comprehensively.
For example, when students use the Huawei MatePad 11.5" S to take notes in class, they only need to write down the key points and knowledge of the teacher on the Huawei note-taking software, and they do not need to record all the content. Later, when students need to review, they only need to click on the main points of the record to play the corresponding recording simultaneously.
In addition, for students with unsightly fonts, the AI font beautification function of Huawei Note can also help beautify fonts with one click. There are also a large number of beautiful covers that can be used as note covers, so that students can choose different covers for different course notes, and all notes simulate the way real bookshelves are placed, which is more beautiful and easier to find.
It is worth mentioning that the HUAWEI Notes app is not only powerful, but also completely free and open to users without additional fees, providing users with a more secure experience.
On the other hand, the Innate Painting app brings users a real, professional, intelligent, and easy-to-use painting creation experience, lowers the threshold for painting through technological innovation, and enables more people to explore the infinite charm of painting art.
In addition to HUAWEI Notes and Born to Draw, HUAWEI MatePad 11.5"S also supports professional software such as PC-level WPS Office, PC-level CAJViewer, and PC-level Edraw Icon, providing users such as college students with professional learning and productivity tools comparable to PCs.
epilogue
Whether it's mobile phones, PCs, tablets, or the automotive industry, they have all shifted from "stacking" competition to experience innovation. This requires enterprises to have a deep insight into user needs, drive innovation with experience, and promote industry progress.
In the field of tablet computers, Huawei is such a leader. Through continuous technological innovation in response to user pain points, it took the lead in launching a soft screen tablet and developed applications based on the HarmonyOS system, making the tablet a one-stop learning productivity tool.
As a major innovation in the tablet computer industry, soft screen technology has also brought rapid growth in sales of Huawei tablet computers. According to Canalys data, in the first quarter of 2024, Huawei's tablet sales increased by 70%, while Apple saw a decline of nearly 14%.
Now, Apple's new iPad Pro also adds Huawei-like soft screen technology, which also proves Huawei's leading position in the technology development trend of the tablet industry. We firmly believe that Huawei's continued experience-driven innovation will firmly occupy the No. 1 position in the tablet PC market and drive the industry forward."