I don't know if you remember that at the end of last year, Toyota Akio came on the scene with 15 new electric vehicles and announced a 10-year electric vehicle plan, which attracted a heated discussion among the melon eating masses. According to the plan, by 2025, Toyota will launch 15 pure electric models worldwide, of which the bZ pure electric exclusive series plans to launch 7 products, and 5 will be introduced into the Chinese market.
Recently, the bZ4X, the first model of the bZ pure electric exclusive series, entered the Chinese market, and was first launched by FAW Toyota. Just on April 28, FAW Toyota bZ4X opened pre-sale, with a pre-sale price range of 220,000-300,000 yuan, and brought the triple gift of car purchase, car freedom and travel freedom gift to customers who completed the transaction before September 30, 2022, showing good sincerity.
All-round electrification is a key step
Faw Toyota bZ4X opened pre-sale, which is an important part of Toyota's all-round electrification and a milestone in toyota's exclusive series of pure electric vehicles. The good and bad of bZ4X products and the response of the market have certain reference significance for consumers or brands, so the importance of bZ4X, the first model of the bZ pure electric exclusive series, is naturally self-evident.
In fact, under the "double carbon" goal, the arrival of FAW Toyota bZ4X is a key strategic layout, but also an initiative. Moreover, looking at the entire pure electric vehicle market, the voice of the joint venture brand is not high, and the market opportunity is very large. At present, there are slight achievements in the volkswagen ID series, and Honda has recently launched a new product, Ji Pan 1, and the development momentum of its own brands in the field of pure electricity is very rapid. Under such a trend, FAW Toyota bZ4X is like a timely rain, which is too critical. So, what about the strength of this new product? Let's explore one or two.
New and unique, "different" products
When it comes to this new product, the word "different" is the most appropriate, and even the name of the model is very special. The bZ4X looks a little "different", but it runs through the concept of Toyota's pure electric series - "Beyond Zero", that is, "different freedom", which represents beyond zero emissions. At this pre-sale conference, FAW Toyota chose to release the bZ4X in the form of outdoor camping, which also showed a different kind of innovative thinking.
As a pure tram, FAW Toyota bZ4X has a more avant-garde and fashionable shape. The appearance of the new car is basically the same as that of the TOYOTA bZ4X CONCEPT car, with a hammerhead shark exterior design, and there is no lack of domineering side. The new car also uses a lot of sharp line cutting, outlining a sharp and recognizable body posture, which makes people feel that this design is quite technological.
TNGA architecture, we are familiar with. So, what about the e-TNGA architecture? As the first model based on the e-TNGA architecture, FAW Toyota bZ4X has the characteristics of low center of gravity, high rigidity, etc., while the wheelbase reaches 2850mm, and the distance between front and rear passengers is 1000mm, I believe that its riding space and handling performance will not be bad.
What is more "different" is that the roof of the new car is also equipped with solar panels, which can not only charge the power battery to drive the vehicle, but also charge the 12V power supply to power other external devices. It is reported that the energy it absorbs every year can be used by vehicles to travel 1750km, although on average, a day can not go many kilometers, but at least there is a pure electric model in the industry that can generate its own electricity, showing the height of technology, and expressing a more environmentally friendly and low-carbon side, and is also expected to lead the entire new energy industry to a new direction. In addition, the new car can last up to 500km under WLTC conditions (460km for all-wheel drive models), which is enough to meet daily use.
It is worth mentioning that the new car is expected to introduce the special-shaped steering wheel and steer-by-wire system into this car. If it is realized, then when we turn or turn around, there is no need to cross off the hand to operate the steering wheel, which can bring users a new driving experience, which is also its "different" point. In addition, the new car is equipped with the X-MODE function of the "Grip-Control Intelligent Multi-Traffic Adaptation System", which also makes it easier for the vehicle to get out of trouble in bad road conditions.
There is a long way to go, and it starts with being strong
It is not difficult to find that FAW Toyota bZ4X's product strength is not bad, coupled with Toyota's technology and heritage endorsement, Toyota's products are guaranteed in terms of technology and quality. For example, Toyota's 25-year battery system 0 accidents, etc., will become a strong support for Toyota's pure electric products.
For the bZ4X's product strength, we don't need to worry about it. Because from the perspective of the brand, bZ4Z as the first product of the exclusive series of bZ pure electric, the brand should pay attention to it, and it is inevitable to spend effort on product strength and service.
Such an important model, the reason why FAW Toyota took the lead in launching the TOYOTA bZ pure electric exclusive series, in fact, there are certain reasons. On the one hand, FAW Toyota has been deeply engaged in the Chinese market for many years, has a deep brand accumulation and technology accumulation, has a customer base of 9 million, and has more than 700 dealers in the country, laying a solid foundation for the development of brand electrification.
On the other hand, backed by Toyota's many years of experience in hybrid technology, FAW Toyota has always developed well in the domestic new energy market, and has launched many products that can bring low-carbon travel, such as Asia Dragon Dual Engine, Corolla Dual Engine, RAV4 Rongfang Dual Engine, Corolla Dual Engine E+, RAV4 Rongfang Dual Engine E+ and Yize E Jinqing, covering the field of oil-electric hybrid, plug-in hybrid and pure electric market, it can be said that FAW Toyota has performed well in green environmental protection and low-carbon travel. Therefore, it is reasonable to hand over the bZ4X to FAW Toyota first and let it take a solid step in the Chinese market first.
Automotive Network Review: Another innovator in the field of pure electric vehicles
There is a brand technology and background endorsement, its own product strength is not bad, plus FAW Toyota bZ4X highlights are also many, such as fashionable styling design, e-TNGA architecture blessing, solar charging, Toyota Safety Sense security TSS3.0, etc., standing in the center of the stage bZ4X, it is difficult not to be illuminated by the spotlight.
For FAW Toyota, the arrival of bZ4X is also timely, responding to the national "double carbon" goal while providing a more low-carbon and environmentally friendly way of travel. Most importantly, it is also expected to promote the in-depth development of the brand to the new energy sector. It can be said that FAW Toyota bZ4X is not only a key product under the brand, but also another innovator in the field of pure electric vehicles.