On April 28, #Weibo Full Open IP Territorial Function # landed on Weibo hot search.

It is reported that in March this year, Sina Weibo announced the launch of the "user profile page to show the location of recent posts" function.
On April 28, Sina Weibo Community Management Official Weibo released an announcement on the upgrade of IP territorial functions: the site launched in March this year to display the user's "IP territorial" function. In order to further protect the rights and interests of users and improve the user experience, the site will upgrade the product and launch new functions on April 28 on the basis of the previous basis, as follows: full open comment display and evaluation of IP territory small tail function; online "personal home page first-level page display IP territory" function.
Q1: Can the IP territory display in the comment area be turned off?
A1: This function is designed to present the real situation to the majority of users more transparently, and cannot be actively turned on or off by users.
Q2: What is the display of the IP address of the personal homepage?
A2: Determine the region according to the IP territory you have recently posted, commented on, and voted on.
Q3: What are the IP territory display rules?
A3: The display rule is domestic display to the province/region, foreign display to the country.
Q4: Why is the positioning inaccurate?
A4: The station only displays the corresponding IP location, and does not obtain other information, the positioning is based on the operator's IP information analysis, if there is any problem, you can consult the corresponding operator.
Weibo CEO Wang Gaofei said that at present, the front-end real-name media, enterprises, and celebrities do not show the place of belonging, because they have "front-end real-name", but the "background real-name authentication" user still has to show the territory. Wang Gaofei explained that because "IP territory" is to solve the "authenticity of the speaker", the front desk real name is more real than the display territory.
Douyin, today's headlines, Kuaishou and other platforms
The user IP territorial function will be displayed online
Every xiaobian (WeChat: nbdnews) noted that recently, douyin, today's headlines, kuaishou, Zhihu, Baijia and other platforms announced that they will be online to display the user's IP territorial functions.
Today's headlines, Douyin, Kuaishou, and Xiaohongshu all mentioned in the announcement that in order to prevent bad behaviors such as impersonating parties to hot events, rubbing traffic, and spreading false information, it is planned to display the function of account IP territory online in personal homepages and other locations. The IP territory is the network location of the user's last post or comment, which is displayed to the province (region, city) within the territory and displayed to the country (region), and the IP territory display does not support manual opening or closing.
Zhihu said that the IP territory when the user published the content will be displayed on the Q&A page; Baidu announced that it will add a display function of "posting location" to the personal homepage in the near future.
According to the Southern Metropolis Daily, "showing the user's IP territory" has been reflected in the departmental regulations for which the Cyberspace Administration of China has solicited opinions. On October 26 last year, the Cyberspace Administration of China (CAC) issued the Provisions on the Administration of Internet User Account Name Information (Draft for Solicitation of Comments) (hereinafter referred to as the Draft for Comment), revising the version implemented in 2015.
The Draft for Comments adds new provisions on IP territoriality: "Internet user account service platforms shall display account IP address territorial information on the Internet user account information page in a conspicuous manner." The territorial information of the IP address of the domestic Internet user account should be marked to the province (autonomous region, city), and the territorial information of the IP address of the overseas account should be marked to the country (region). ”
Lawyer: Don't worry about privacy breaches
According to 21st Century Business Herald, an Internet technology expert told reporters that from a technical point of view, it is not difficult for the platform to show the user's IP home, because the Internet service is transmitted through the IP address, and previously, on many platforms, "netizens in a certain place" will be displayed, which is actually achieved through the IP home.
But for platform governance, this feature is important. Because in the frequent hot events, the behavior of rubbing traffic is repeatedly prohibited, and even breeds a lot of rumors, and through the IP home, at least the most basic screening of the content can be distinguished from which users are really in the place where the hot event occurred.
In March this year, the Cyberspace Administration of China announced a series of special action tasks for the 2022 "Qinglang" campaign, including a special campaign to combat online rumors. It is reported that the special action proposes to comprehensively clean up rumors and information involving political economy, cultural history and people's livelihood science popularization, etc., label it and make it clear. Consolidate the main responsibility of the website platform, strengthen the identification of various information generated by sensitive areas and sensitive events, and timely verify information without authoritative sources that have a large impact and are widely disseminated. Establish a traceability mechanism to seriously pursue relevant responsibilities for platforms and accounts that are first issued, frequent, and have serious circumstances. Establish and complete working mechanisms for controlling online rumors.
The display of IP ownership is also an important measure to further promote the work of cracking down on rumors on platforms such as Weibo, Today's Toutiao, and Douyin. An Internet person said that displaying the ip ownership function is also expected to become the standard of Internet content platforms in the future.
In addition, according to Tianmu News, Xia Hailong, a lawyer at Shanghai Shenlun Law Firm, analyzed to reporters that in view of the frequent occurrence of network chaos such as Internet violence and malicious streaming in recent times, and many users are difficult to make reasonable judgments on the authenticity of online speech and commentators' identities, the platform shows that the user's IP ownership can curb the behavior of impersonating parties and rubbing traffic to a certain extent, helping users to improve their ability to identify and maintain the order of the network platform.
However, some netizens also expressed certain concerns about whether the disclosure of IP territories will cause personal privacy leakage.
In this regard, Xia Hailong said that according to the relevant announcements of major platforms, the domestic account IP displayed by the platform is generally to the province (autonomous region, city), which is relatively a very broad range. Considering that displaying the location of the user's IP can promote the public interest such as network order optimization to a certain extent, although this move may bring inconvenience to some users, on the whole, the degree of inconvenience obviously does not reach the level of invasion of privacy.
Editor| He Xiaotao, Du Bo, Wang Jiaqi
Proofreader | Sun Zhicheng
Daily Economic News Comprehensive Weibo,
21st Century Business Herald, Tianmu News, Southern Metropolis Daily, etc