Although the hot summer is about to usher in, the automobile market is like a cold winter.
Recently, a table of insurance amounts of major mainstream car companies circulated on the Internet, as of April 17, the insurance volume of mainstream car companies in April has almost been broken. According to the forecast of the Federation of Passenger Vehicles, the narrow passenger car market will sell about 1.1 million units in April, down 31.9% year-on-year and 30.3% month-on-month.
As of March this year, the luxury car market sales have been declining for 10 consecutive months. In the first quarter, the cumulative sales volume of the luxury car market was 670,000 units, down 8.2% year-on-year. So, April this year, probably the most dismal April the automotive industry has experienced in the past five years.
In this regard, the State Council proposed to encourage automobile consumption, and all localities must not add new car purchase restriction measures. In November 2021, the General Office of the People's Government of Guangdong Province issued the Notice on Several Policy Measures to Promote Urban Consumption, proposing to gradually relax the restrictions on the licensing indicators of automobiles in Guangzhou and Shenzhen. On March 29, the Hefei Municipal Government issued a policy to encourage the consumption of new energy vehicles. The purchase of new energy vehicles, on the basis of the existing electricity subsidies, and then give 1,000 yuan / car one-time electricity subsidies, Shenzhen in order to encourage automobile consumption, issued a "reward for the purchase of new energy vehicles 5,000 yuan" policy. But even if the market is frequently rescued everywhere, it is difficult to save the cold car market, why can't the cars be sold?
First, because of the impact of chips and the epidemic, many car companies have reduced production or even stopped production, Shanghai has a lot of auto parts supplier factories, the epidemic in Shanghai directly affected the production of many car companies, BMW, Volkswagen, Porsche, Weilai, Tesla and many other car companies are also forced to reduce production or stop production due to lack of core supply. As a result, many popular models in the automotive market are currently out of car sales.
Second, because of the rising price of new energy models and the impact of high oil prices, because of the sharp rise in raw materials, along with the decline in subsidies, the new energy vehicles of major car companies this year have generally seen price increases, ranging from thousands of yuan to tens of thousands of yuan, coupled with the high price of oil, resulting in buying new energy vehicles and fuel vehicles now, it does not look very appropriate, so that many consumers who originally planned to buy cars have chosen to wait and see.
Third, because everyone's hands are indeed no money, the impact of the epidemic has caused many people's income to drop sharply, except for a very small number of industries, industries such as catering, entertainment, transportation, tourism and other industries will suffer heavy setbacks, and many companies are reducing salaries and layoffs, so everyone has no spare money to buy a car.
In short, this year's decline in sales in the car market can be said to be expected, and the cold winter of the car market may last for a long time, until the auto market enters the competition of stock from the increment, the fierce elimination race between car companies will begin, and in the next two years, a large number of car companies may disappear on the historical stage.