Ferrari is the most famous racing brand in the world and a winning general on the track, and the dream of many young people is to own a Ferrari. Ferrari's car purchase conditions are more stringent, ordinary models need to increase the configuration to buy, limited edition models have to be allocated according to the country.
Most car companies will give employees internal prices, their own employees can get lower discounts to buy cars, But Ferrari is an exception, Ferrari company prohibits buying cars for its own employees. Why is Ferrari so harsh on its employees that they are not allowed to buy their own models?
First, production capacity is limited.
As the largest car dealer in the United States, GM has a production capacity of about 7.7 million units a year, and Ferrari has a production capacity of only about 10,000 vehicles per year. Ferrari's classic sports cars are in short supply all year round, and Ferrari wants to leave car purchase opportunities to ordinary consumers, so it prohibits its own employees from buying cars.
Second, prevent employees from reselling vehicles. As the saying goes, if Ferrari allows its employees to buy cars, employees may get more limited edition models through internal relations. Many employees may make a fortune by selling Ferrari sports cars that they buy through internal channels.
Ferrari prohibits its own employees from buying cars, because it does not want to make such a chain of interests, contrary to the principle of fair purchase. Even Ferrari's own employees can't go through internal channels to get a car, they have to line up to pick up the car like ordinary people, and there is no internal privilege.
Third, the principle of customer first.
The reason why Ferrari can sell millions of dollars is because they always put customers first, and Ferrari's target group is to serve customers well. If Ferrari allows employees to buy cars through internal channels, it will affect the interests of customers, and Ferrari's sales will certainly decrease.
Fourth, do not delay customer orders.
Ferrari's sports cars cannot be mass-produced, and the lack of production capacity has led to the need to queue up at least half a year in advance to book cars. If Ferrari allows employees to buy cars through internal channels, many employees will intercept customers' orders, resulting in a decline in customer identification with the Ferrari brand.
All in all, Ferrari does not allow employees to buy cars through internal channels for many reasons, reflecting both a people-oriented corporate philosophy and a fair and just attitude. Other car companies may ask employees to help sell cars for sales, Ferrari has always been a car that is difficult to come by, the supply is in short supply, and they will not consider this way at all.
In fact, it is not only Ferrari that does not allow employees to buy cars in-house, but other top sports car brands have the same rules. Luxury cars can sell for millions or even tens of millions of dollars, because they always put customers in mind and treat customers as gods. Sports car brands such as Ferrari and Lamborghini make sports cars into works of art, and naturally do not use this method to win sales.
Editor's Comments:
Ferrari has invited high-end customers to visit their factories, which are all automated and the delicate work of assembling engines is done manually. Ferrari's initiative to invite customers to visit the factory is also a marketing method that can increase the customer's brand identity.
Xiaobian believes that every car company has a unique marketing method, Ferrari does not allow its employees to buy a car similar opportunity marketing, it should make money.
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