Since last year, the MPV market has undergone a rapid transformation with the upgrading demand of the consumer market, the sales volume of entry-level MPV has declined, while the high-value home and commercial MPV has rapidly expanded the market and begun to rise. However, in 2022, there are still great variables in the domestic MPV market.
In such a situation, BYD's high-end brand Denza Automobile officially announced the naming of its first model - D9. Various renderings of its advanced positioning on the Internet doom the price of the new car not to be too close to the people, which is expected to start at 350,000 yuan. All at once deep into the price hinterland of traditional luxury brands, can Denza MPV have a foothold?
According to relevant channels, according to the plan, D9 will be listed as soon as May, the "D" in the car name is of extraordinary significance, with a variety of meanings and interpretations; then "9" represents the trend of the atmosphere, because of the big and the momentum, because of the big and extraordinary, Denza D9, to the supreme, to the longest.
At present, the official picture of Denza D9 has been released, the appearance adopts a new design language, the front face uses a large-size grille, full of atmosphere, solemn majesty, the two sides of the light group is connected to it, with LED headlights in a ribbon display, but also lose the sense of fashion. The body side shape is smooth and smooth, further improving the utilization of space, and equipped with double-sided electric sliding doors, with a strong business style. The D9 tail light set adopts a through-line design, and the internal LED strip layout is arrow design, which is very recognizable.
According to the interior of the recent exposure, it still uses the design style commonly used by BYD. The electronic gear handle with large LCD instrument and suspension central control screen, integrated sports seat, and steering wheel shape, are similar to many BYD models, and the new car will adopt a 2+2+3 7-seat layout. It is worth mentioning that the third row of seats of the new car can be flattened, with a large space, to achieve a real "lying flat", and the comfort of the ride is extremely excellent.
Denza D9 Power will provide pure electric and hybrid versions for consumers to choose, its pure electric version is equipped with BYD blade battery, the battery life or between 500-800km; hybrid version of pure electric endurance of 200km, comprehensive endurance or will exceed 1000km.
Under the inner volume pattern of high-end household MPV, the MPV market will also enter a new competitive dimension beyond product value, which also provides growth opportunities for Denza D9, but in the long run, the MPV market under the quality upgrade is far from saturated.