For Porsche, the domestic market has a profound impact on its overall sales growth.
According to the 2021 sales data, Porsche's global sales volume is 300,000 vehicles, of which the cumulative sales volume in the domestic market has reached 96,000 vehicles, accounting for about 30% of Porsche's total global sales.
According to the data, the domestic market has become the largest single market in the world for 7 consecutive years.
Through the above set of data, it is possible to clearly see the importance of the domestic market for Porsche.
Also, as an ultra-luxury car brand, consumers who can afford to buy Porsche are naturally not short of money.
As a result, Porsche in the domestic market is also in the status quo of price increases for a long time.
It is no exaggeration to say that the contribution of the domestic market to Porsche, whether it is sales volume or profit, is enormous.
However, it is such a consumer market that has made great contributions to Porsche, and Porsche is not only not grateful to domestic consumers, but also can pit and be blinded.
Recently, many car owners really can't stand this behavior of Porsche, and complained about Porsche on the complaint platform.
The cause of the matter is as follows: on a well-known complaint platform, there are Porsche owners who feedback on the Porsche vehicles they have ordered, and Porsche officials have promised to temporarily reduce the vehicle to manual steering columns due to insufficient chip supply, and the follow-up will be upgraded to electric steering columns for free.
However, now Porsche officials not only did not honor the original free upgrade plan, but also only provided a 2300 yuan voucher as compensation.
This practice of Porsche has caused dissatisfaction among many Porsche car owners.
In addition, porsche owners said that on Porsche's foreign official website, it is clearly stated that "due to the lack of chips, manual steering column is temporarily provided". On the official website of Porsche China, no clear explanation was made.
In addition, in foreign markets, Porsche compensates owners who change to manual steering columns due to lack of chips, and the amount of compensation is 500 US dollars. If converted to RMB, it should be around 3100 yuan.
For domestic Porsche owners, Porsche's compensation amount is only 2300 yuan, which is a naked distinction.
There are also feedback from car owners that regarding the change of the electric steering column to the manual steering column, the compensation scheme proposed by Porsche is to compensate 3000 yuan for subsequent installation, and then only 2300 yuan will be compensated, and it will not be installed.
In summary, it is clear that for domestic consumers, Porsche's attitude is described as "arbitrary", which is not exaggerated.
I just don't know, Porsche has not thought clearly, in today's rapid development of new energy vehicles, as a traditional fuel vehicle brand, Porsche's advantages are not very obvious. Now that domestic consumers are treated in this way, do they really think that domestic consumers regard themselves as treasures?
Che Express comments only want to say that no matter what car brand, as long as it does not respect domestic consumers, it will one day be abandoned by the domestic market.
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