On April 24, Hongqi's new, flagship, full-size SUV: Hongqi LS7 was officially unveiled in the public eye, as the top force of national power, Hongqi's every move of Hongqi new car has been paid attention to by everyone. Although the official map of this car has been released before, it still can't help but sigh that the red flag LS7 is really too aura. Not only does it have a body size of nearly 6 meters long, but also because of the overall design style and luxurious configuration.
And today I am in close contact with this car, I believe you and I, after watching this car, you can't help but sigh: show the mighty body, highlight the majestic momentum.
Hongqi LS7 officially opened pre-sale on April 24, and there are currently exhibition cars in the store to experience the store; at the same time, according to the latest understanding, Hongqi LS7 stores accept reservations, with a deposit of 200,000 yuan, and support can be refunded at any time.
The first thing we must mention is that The Hongqi LS7 positions a full-size SUV, which is also the first full-size SUV of the current domestic brand. It is reasonable to say that competitors of this size have models such as Mercedes-Benz GLS-Class, BMW X7 and Lincoln Navigator, but in fact, the size of the Hongqi LS7 has reached 5695mm long, 2095mm wide, 1985mm high, and the wheelbase has reached 3309mm. So don't talk about the above models, even the Rolls-Royce SUV Cullinan has a certain pressure in front of it.
In terms of appearance design, it looks like a solemn and atmospheric style at a glance. At the same time, Hongqi LS7 continues the front face design language used by the new Hongqi brand, using the iconic oversized straight waterfall grille, which resembles the pillar of the top beam in the Chinese building.
The red flag logo is placed in the center of the front of the car and extends from the middle net to the cover. The large area of chrome decoration on both sides of the grille combined with the LED light strip, after lighting up at night, whether it is visual effect or recognition in the domestic brand is the design idea of the ceiling. The inner grille is rushing with the momentum of a waterfall, and the flying beads splash jade, gathering majestic power. To create a dignified and stylish overall look, coupled with a more square shape, the look and feel of the Red Flag LS7 can be said to be a step further.
In addition to the above-mentioned LED light strip, the red flag LS7 adopts a split headlight design, which is naturally a full LED light source, and the official design of the light group is named "Pengcheng Wanli, Soaring for Nine Days", and the style after the daily running lamp is lit also corresponds to the name graphically. At the same time, the light group below is also surrounded by "L" shaped chrome strips.
We all know that in the naming of the Hongqi car series, the L car series is the flagship car series of Hongqi, including the Hongqi L5 that we are familiar with. The first SUV of the L series, the LS7, continues the overall side shape of the L series, and the design of the front low and rear high looks very elegant, inheriting the high and low body posture of the L series front and rear, and continuing the classic flag body. The design of the body side is also more simple, it does not carry out too much modification, combined with the right amount of chrome decoration, extending the smooth and burly side of the car.
And there are also some design inspirations on the side of the Red Flag LS7 that are very worthy of scrutiny, such as the window trim, which is inspired by the elegant posture of Ruyi, with a swirling centripetal structure, like a moat around the edge of the window.
For such a tall body to get off the car will inevitably bring some impact, but the Red Flag LS7 naturally also thought of this, a set of customized electric foot pedals with the Red Flag LOGO appeared on the Red Flag LS7, practical and aesthetic. It is worth mentioning that the Hongqi LS7 is equipped with an electric suction door, which not only has a more convenient and elegant posture of getting on and off the car, but also fills the noble and has a full flagship luxury atmosphere.
The wheel shape really belongs to the design style that can be seen at a glance for luxury positioning, the multi-frame shape of chrome decoration, and the LOGO in the middle adopts the design of the "golden sunflower" of the Hongqi family, which is also the return of the "golden sunflower" LOGO, and also sees the high positioning of the red flag LS7. Tire sets are available in 275/50 R22 and 275/60 R20 sizes.
In the rear part of the car, the Hongqi LS7 continues to adopt a more calm and atmospheric design language. In fact, you can see the superfluous design and do not, generously convey the momentum of the red flag LS7. The center of the continued through-type taillight is penetrated by a very thick chrome trim strip, and the light group on both sides is also relatively large. A large number of straight lines show a certain sense of layering. There are also a number of chrome decorations under the bumper to make the visual appearance of the whole car more moderate, and there is no situation that the body looks like it cannot hold the rear of the car because of the excessive height.
When you come to the car, the overall visual effect that comes into view is still the symmetrical overall layout of Hongqi's tradition, which also coincides with the symmetrical aesthetics contained in our Chinese culture. Not only that, but after I read the entire interior design, I felt that it was more like a work of art, and I wanted to wear white gloves for shooting, for fear of damaging every bit of the car.
It can be seen that the Hongqi LS7 car is wrapped with a large number of wood grain plates and leather materials, which makes a good balance between luxury and status. At the same time, gold decorations are added for embellishment, and the red flags Chinese logos printed on the armrests on both sides of the car give people a strong sense of heaviness, which also makes the whole car less serious and provides some atmosphere.
The steering wheel is stunning, the retro double-frame shape with the horn switch used in the classic Hongqi L sedan makes the elegant charm of this car fully displayed, and the leather perforated grip ring and rich multi-function buttons meet the feel and practicality. The huge golden sunflower LOGO is a symbol of Hongqi's high-end models. I think the person who can drive this car and hold the golden sunflower in his hand must be extraordinary.
In fact, it is not surprising that gold appears on the Red Flag LS7, which has been the best interpretation of luxury since ancient times, such as under the center console and on the door handles, which are wrapped in gold. But the Red Flag LS7 is not so old-fashioned, in the center console above the addition of dual temperature zone automatic air conditioning with display screen and quartz watch, the addition of these two, as if to tell us that the Red Flag LS7 can also be a good combination of luxury and technology.
The full LCD dashboard + large central control color screen is not absent, and the design of the UI is very red flag, the sense of nobility is very in place, and the internal functions are relatively rich, supporting music, digital TV, video, pictures and vehicle settings.
For the elite user group of Hongqi LS7, their personal information security must be protected without leaks. Hongqi LS7 realizes information autonomy: it completely uses its own chip, has a state-secret encryption system, and builds a hard-core firewall for information security.
For its more than 3 meters wheelbase, the four-seat design, the natural rear can be said to be the top priority of this car, the head leg space is vast, the configuration has the rear seat angle / front / leg rest / headrest electric adjustment, seat ventilation, heating and massage and independent air conditioning plus independent entertainment system, it is all equipped. I also actually experienced the sitting space in the back row, more than 2 punches between the legs, very generous, more than one punch in the head space, and a feeling of great pride in sitting in the back row.
It is worth mentioning that the Hongqi LS7 is available in 4-seater and 6-seat models, of which the 6-seat version has a central passage in the middle, which can be more comfortable and convenient to enter and exit, and the internal seating space is also very impressive.
At the same time, the rear design style of Hongqi LS7 is more stable, the appearance of atmosphere lights gives a sense of immersion, and design elements such as the red flag LOGO in a number of mao characters set off the atmosphere to the extreme. The solemn interpretation is vivid.
In terms of power, the engine is matched with a 4.0T V8 turbocharged engine with a maximum power of 265 kW, a maximum horsepower of 360 hp, and a maximum speed of 200 km/h, and the drivetrain matches ZF's 8-speed automatic transmission, and is equipped with a four-wheel drive system, and the acceleration time of 100 kilometers is officially called 9.1 seconds. In the current era of small displacement, three-cylinder engines, this 4.0T V8 beast is definitely worthy of our respect.
At the same time, the Hongqi LS7 uses a non-load-bearing body, which is the same as most full-size SUVs, ensuring that the vehicle has strong enough rigidity to cope with extremely harsh off-road conditions. Compared with most opponents, the departure angle and approach angle of the Red Flag LS7 are larger, which is also of great help to the off-road ability.
Summary: There is no doubt that Hongqi LS7 has the level of brand flagship in terms of design style, luxury configuration, or interior workmanship, etc., and this is not unrelated to FAW Hongqi's decades of experience in manufacturing chinese cars, from the development of technology to the accumulation of design can be said to be very sufficient. For this car that is large enough and the aura is strong enough, it is supplemented by the word red flag, so that the whole car is quietly placed here to shine.