If someone is going to buy a B-Class, whether in the past, now or in the future, The Accord will most likely be on his radar. Why?
Because since the birth of the first generation of models in 1976, Accord has continued to create sales myths, among which the Accord has occupied the first place in the North American market of Japanese brands for 15 consecutive years. In the domestic market, it has also set a record for the sales champion of the same class for 19 consecutive months, and the Accord is also the first mid-to-high-end sedan in the mainland automotive industry with a cumulative sales volume of 1 million.
Today, accord models have evolved to the tenth generation, with cumulative sales of more than 22 million units in the global market and more than 2.8 million units in the domestic market.
The first in many industries to create a high-quality reputation for accord
The reason why Accord can create a sales myth on a global scale is that it is a quality reputation. Overseas, both the NCAP (European New Automobile Identification Procedure) and the IIHS (American Highway Safety Insurance Association) test results are outstanding, and in China, the Accord is synonymous with the "high quality" of B-Class cars.
In the China New Car Quality Research SM (IQS) released by the authoritative quality evaluation agency J.D. Power, the 10th generation Accord has won the first place in the mid-size high-end sedan for three consecutive years, which fully proves the industry's affirmation of the quality of the Accord.
In addition to product quality, the high retention rate has won the reputation of Argyle users. In the "2019 China Automobile Retention Rate List" and the "2020 China Automobile Retention Rate Research Report", Accord won the first place in the retention rate of medium-sized cars. Models with high retention rate often have the characteristics of "best-selling cars, long-term market inspection, good market reputation, reliable and durable, low failure rate, and large brands".
According to the statistics of 58 cars, more than 70% of consumers buy a car must see the retention rate. Because, when there are more and more models to choose from in the market segment, a model with a high retention rate often means more quality assurance, and will also greatly enhance consumers' desire to buy. Therefore, the hot sales of Accord are inseparable from the high-quality reputation accumulated over the years.
From business to youth, leading the transformation of middle and high-end cars
The quality of cars is important, but with the development of the times, the main group of car buyers has become younger. The younger generation of consumers also have more demand for cars, and as a classic B-class sedan, the first thing that needs to be changed is the stable image of commercialization.
In 2018, with the listing of the 10th generation accord, it took the lead in setting off a wave of sports in the B-class sedan market. From the 10th generation of the Accord, there is no longer a large area of chrome decoration, but instead a low-lying body posture, a sneaky coupe shape. As a result, Accord also took the lead in completing the turn from business to youth, and last year, the tenth generation of Accord broke the situation of German domination of the joint venture B-class car market with annual sales of more than 200,000 vehicles, and once again reached the forefront of domestic B-class car sales.
The core of the tenth generation of Accord is to comprehensively rejuvenate, targeting the young group after 90 and 95. The 10th generation of Accord has been listed for more than three years, and the cumulative sales volume has exceeded 700,000 vehicles, of which the post-90s car owners account for 54%, which is a good confirmation of the success of accord's rejuvenation strategy.
The leading intelligent strength has won the favor of more young people
Although the Accord has achieved good results in the market, it has not stopped the pace of evolution, and in the latest redesign, the intelligent aspect that young people value more has been greatly upgraded again. Because in today's B-class sedan market, in addition to the old rivals such as Camry and Maiten, there are many new energy players known for their intelligence who have also entered the market.
After the redesign, the new Accord introduces the Honda CONNECT 3.0 intelligent guide interconnection system, which realizes new functions such as voice assistant, car home interconnection, mobile phone remote control and OTA online upgrade. It not only opens up the interconnection of people, cars and homes, but also improves the intelligent interaction capability of the joint venture B-class car to a new height.
In addition, the new Accord also added Honda's first TJA function (Traffic Jam Assistant Traffic Jam Assist System) in the original Honda SENSING safety super sense intelligent driver assistance system, which can be coordinated with the ACC active cruise control system to automatically follow the car in front of it in the case of low-speed congestion, and always keep driving in the middle of the lane, realizing full-speed steering assistance and effectively reducing the user's driving fatigue.
It is not difficult to see that through targeted upgrades, the new Accord has made intelligence no longer exclusive to new energy vehicles, and it has entered the list of car purchase options for more young generations.
Red dot observation
It is not difficult to see that behind the continuous hot sales of Accord is based on high quality, and always insight into the latest needs of consumers, and then present a high value that exceeds user expectations.
Through the inheritance and evolution of the ten generations of models, the new Accord not only continues the strength of the same level of No.1 in terms of product quality and retention rate, but also keeps pace with the times in terms of intelligence, which perfectly meets the needs of contemporary young people. So whenever you're planning to buy a joint venture B-Class, the new Accord is an inextricable option.