In the early 1990s, Qian Xuesen, a world-famous scientist and the father of China's aerospace, gave virtual reality technology "virtual reality" (VR) a rather Chinese translation of the name "Lingjing". He believes that the emergence and development of spiritual technology will expand the perception of the human brain and the experience of human-computer integration, and the combination of human and computer will enter the era of deep integration.
Today, 30 years later, the metaverse of the deep integration of man and computer is becoming a foreseeable future for all walks of life, and on March 26 this year, 60 curators and scholars jointly released the "Initiative on museums actively participating in the construction of metaversics", which shows the attitude of actively embracing new technological changes and seizing new opportunities in the field of culture and museum. With the blessing of digital creativity, what sparks will collide between the museum and the meta-universe?
In order to build a metaversic space that integrates with the real social system, the virtualized and digitized digital twin technology of the real world has become an indispensable "key" to open the metacosmological museum. Under the highly developed form of the metaverse, digital simulation needs to support human beings to have an augmented reality experience that is "fake and real" and achieve "perception is interaction". At this point, the digital twin serves as the technical paradigm of reality simulation and the basis of a reality framework for mixed virtual.
Ultra-fine three-dimensional digital restoration, to achieve a 1:1 digital twin inside and outside the museum building, the use of Internet of Things, artificial intelligence, algorithm empowerment, to achieve the digitization of the whole library.
Docking multi-dimensional real-time dynamic data such as government data, IoT perception data, environmental weather, and audience analysis to empower the construction of smart museums.
Virtual digital people, VR/AR immersive interactive exhibition halls, smart cloud platforms... The Digital Twin Museum comprehensively uses modern technologies such as 3D visualization, digital multimedia integration, AI artificial intelligence, information technology, and virtual reality to empower the museum and play with the diverse picture of the "metaverse".
The 3D online real-life exhibition hall displays all the contents of the offline exhibition hall in an all-round way through 720° shooting, panoramic synthesis, H5 virtual reality and other technologies, and restores the on-site experience in a panoramic manner, creating a pavilion that never leaves home and never ends. Famous foreign museums such as the Louvre Museum in Paris and the British Museum in London have long opened a virtual panoramic tour mode for the audience to explore freely. Under the epidemic situation, first-line museums such as the Palace Museum, Shanghai Museum, and Henan Museum have also opened online models.
Online tour of the Louvre
In the era of traditional museums, people often visited the site only once, and it was difficult to leave a deep impression on the browsing of the flowers. The online pavilion not only breaks the limitations of time and space, its operation is simple and portable, the speed of dissemination is fast, and it can allow audiences from all over the world at home and abroad to roam and simulate interaction many times. This novel online model has also brought offline traffic to life, according to Ctrip's big data on cultural and expo tourism, the number of tourists booking museum tickets on the platform in the first half of 2021 increased by 75% year-on-year.
Linzhi Youth Science Popularization Center Online Pavilion
Can you also immerse yourself in watching blockbusters beyond the 3D screen of the cinema in the museum? VR films use computer systems and sensor technology to generate a three-dimensional environment, which not only achieves a picture clarity of 4K, realizes a 360° experience of the film scene, and breaks the "fourth wall" in traditional films, allowing the audience to participate in the film.
Cisco Smart City VR video
With the help of headsets, viewers can also participate in historical stories or thematic situations from the first perspective through interactive games, and experience the course of events "first-hand".
Chinese Workers' and Peasants' Red Fourth Division History Exhibition Chen VR Experience
Guangzhou Anti-Drug Education Center VR experience
Digital twin technology will be immovable and immovable cultural relics for high-precision data collection and permanent preservation, through augmented reality technology, ingenious cultural relics are no longer unattainable in the glass display cabinet, scanning flat images are the three-dimensional image of cultural relics, traditional culture through this small screen to achieve transmission and inheritance.
Guofeng virtual beauty idol Liu Yexi relied on two videos to increase fans by 4.29 million, refreshing people's attention and cognition of virtual digital people. She can not only talk to people, but even "perceive" the discussion of people behind her. In the digital world, virtual people can touch and have "emotions", and humans as "entities" can also coexist with them in a spatial and temporal dimension.
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In the field of culture and museum, compared with the silent cultural relics in the exhibition cabinet, this kind of virtual person who can speak the Tao and accompany in real time can undoubtedly better communicate with tourists face-to-face as the "spokesperson" of the museum, leading tourists through time and space to appreciate the charm of history and culture.
Based on the characteristic cultural resources, FantuoShuchuang independently created a virtual image spokesperson based on the well-known sage and poet "Zhang Jiuling" of the Tang Dynasty, restoring his literati temperament of being able to poetry and literature while giving it a modern image and language, narrowing the distance between the audience and history, and promoting the dissemination of cultural knowledge in the digital age.
More humanistic human-machine dialogue:
Through deep learning algorithms, AI naturalists not only have the appearance and personality characteristics of people, but also perform emotional calculations, speech recognition of emotional interactions, and express language, expressions or body movements.
Warm companionship throughout the exhibition:
IP virtual people who are active in live broadcasts and short videos have broader application scenarios in the field of culture and blogging. Ai museum officer wears several duties, when lost, he is a one-on-one competent tour guide, after entering the museum, he becomes a knowledgeable history teacher, at the same time, he is a kind and generationless travel companion, for you to demonstrate the "correct punching method" of well-known cultural relics and attractions:
AI live-action guided tour ►
Point your phone at the real scene and get directions from the museum
► AI real scene interaction
Interact with museum officials anytime, anywhere in restored scenes or natural beauty
AR group photo ►
Take a group photo with the IP character in the same frame and take a commemorative photo of the punch card with a sense of crossing
► IP operation
The naturalist incarnated as an Internet celebrity, speaking and interviewing for the museum
The museum officer takes you to punch the card ►
The naturalist takes you to unlock the correct "punch card" pose for popular attractions
In the real-time interactive scene, the audience no longer passively accepts the indoctrination of historical knowledge, but actively "dialogues" with the museum and participates in historical learning and cultural experience.
Evolving from invisible paper maps to digital maps based on LBS location services, augmented reality technology now directly "marks" navigation and positioning under your feet. For example, the "Digital Forbidden City" Mini Program not only provides accurate route recommendations covering the whole hospital and different lengths, but also realizes the AR real-time navigation function, and visitors can explore the way in real time through the AR real-time in the Forbidden City to obtain a more three-dimensional visiting experience.
Image from the web
What is it like to be taken into the underwater kingdom while waiting for a car? An AR interactive installation bus stop sign in Slovenia, through augmented reality technology, displays immersive wildlife scenes on digital screens, attracting interactive group photos of many tourists.
Image from the web
In addition to advertising creativity, AR technology has long been widely used in the exhibition display industry to empower digital display. The Seaview AR Interactive Experience Exhibition of Nanri Island Ocean Experience Hall created by FantuoShu Chuang combines the live scene with the projection screen, and visitors can take photos with the marine life and beautiful seascape that appear in the large screen when they stand in the induction area. Interesting interactive exhibition items can effectively enhance the pleasure and sharing of visits, and bring further traffic to the exhibition hall.
Nanri Island Ocean Experience Center Seaview AR Interactive Experience Exhibition
As stated in the "Initiative on the Active Participation of Museums in the Construction of the Metacosm", the purpose and concept of the museum are connected with the metacosm, and the future and mission of the museum are integrated with the metacosm.
The museum actively integrates into the metaverse, which is an exploration of new ways for traditional culture to adapt to the value transmission and inheritance of the digital age, conforms to the wave of social development, and helps the museum make full use of its own resource advantages, give play to the functional specialties of research, exhibition, education and so on, so that the museum can travel through time and space and last forever.
With 20 years of 3D visualization technology advantages and digital multimedia integration technology precipitation, Fantuo Digital Creates Cultural And Cultural And Cultural Twin Digital Twin Solution to provide 3D visualization products, digital twin wisdom cloud platform, cultural relics 3D data collection and digital library integration services for cultural institutions. The construction of interactive mapping between digital museums and museum entities in the virtual world can form a new ecosystem for the sustainable development of museums with museum business needs as the core, continuous innovation of technical means as support, and combination of physical and virtual museums.