Recently, the German iF Design Award was announced, and the new WM M7 won the world-class award with great gold content - the 2022 iF Design Award with intelligent strength and creative interactive experience. This is the second time that M7 has won the International Industrial Design Award after winning the Red Dot Product Design Award 2022, showing the power of Chinese design to the global automotive industry. It is worth mentioning that the new WM M7 is also the world's first Chinese intelligent electric product to win both the 2022 iF Design Award and the Red Dot Product Design Award.
The new WM M7 is the only intelligent electric vehicle in the world that has won the "Double Award" at the same time
Germany's "iF Design Award" and "Red Dot Award" are known as the "Oscars of the Product Design Industry", which are founded by the famous German design association and the oldest industrial design agency, attracting a large number of works from more than 60 countries and regions every year. In this year's selection, only 7 vehicles were awarded in the world, and the new WM M7 stood out from the entries from all over the world with its smart and intelligent driving and interaction experience.
The new WM M7 is designed to bring users an unprecedented and vivid driving experience
As WM's first full-scenario intelligent mobile space, the new WM M7 represents WM's new intelligent product development concept. It relies on the hardware level and software capabilities of the "industry ceiling" level to create an all-scenario intelligent driving capability; integrates the concepts of "Vital Life Vitality" and "Intelligent Intelligent Interaction" to bring more emotional and convenient human-computer interaction.
The unlisted WM M7, which has been iterated, unveiled with a new styling design
The M7's high-value appearance and smart hardware are perfectly combined, and all parts are carefully designed. The front cover contrast design, inspired by the scene where the water surface is cut open, the through-type headlights extend to the position where the fenders and A-pillars are connected, making it more sci-fi after nightfall. The side slip-back shape, hidden door handles, through taillights and duck tail transition smoothly complement each other.
The new WM M7 is powered by Robosense's latest generation of solid-state lidar M1
On this basis, WM interpreted the concept of "user-defined cars" with actions, and started the product update rhythm before the M7 was launched. At the top, RoboSense's latest generation of solid-state lidar M1, with its high degree of integration and small size, has won more space for the layout and styling of the whole vehicle. In order to optimize the contour effect, the WM design team iteratively designed the roof "unicorn" style lidar modeling and other sensor designs, on the basis of ensuring the best imaging effect, the wind resistance effect is minimized, so that the lidar and the body are integrated and more coordinated.
"Zero button" cockpit design for the era of autonomous driving
Facing the era of automatic driving, WM creatively adopts the "zero button" cockpit design, eliminating the intrusive operation knobs, buttons, barriers and other components, effectively simplifying the steps of user interaction with the car. The first touch shift design integrated into the steering wheel for a faster and safer operator experience.
A revolutionary touch shift design that makes driving safer and more convenient
WM also took the lead in introducing "smart wearable" application technology to the M7. Among them, the i-Rota super dial adopts an avant-garde minimalist style design, which can intelligently adapt to pictures, emoticons, symbols and other interesting content according to the scene, and the simple operation of "pressing, pulling, and rotating" can realize song switching, temperature adjustment and many other functional control. The world's first i-Surf technology skin can support user-defined interface content, such as creating a game theme space, setting event reminders, confessing to loved ones, etc.; ultra-fine blend weaving process and "flexible screen" patented technology, in addition to the unique touch feel, innovative information interaction of the entire car cockpit. In addition, M7 also took the lead in realizing out-of-car voice interaction and intelligent lamp language situational movements, and opened a new era of "all-vehicle interaction" based on centimeter-level high-precision positioning and rich interaction hardware.
i-Rota super dial, "press, pull, spin" trilogy for a better interactive experience
In terms of intelligent driving, the M7 also leads the era of change, equipped with a total of 32 sensors including 3 autonomous zoom high-precision super-vision solid-state lidar, 7 8 million pixel high-definition cameras, which can build the surrounding environment in real time, so that the car can "see far and see clearly"; 4 NVIDIA Orin-X chips matched with strong perception bring 1016 TOPS absolutely redundant computing power, so that automatic driving can also be properly coped with in the face of extreme scenarios. With super intelligent driving and interaction capabilities, M7 once again refreshed users' cognition of intelligent electric vehicles.
WM has won many product design awards and brought more surprises to users with innovative design
As a pioneer of intelligent electric vehicles in China, WM has always taken the user's pain points as the starting point for innovation, used exquisite design to break the convention, and constantly explored and optimized the user experience. Sun Zhen, General Manager of WM Automotive Design Center, said: "In the design process of M7, a lot of forward-looking thinking and cutting-edge technology for intelligent applications have been integrated, and we have been committed to breaking through the shackles of the environment through design to adapt to and lead the needs of users in the new era. ”
The new WM M7, which won the award, combines cutting-edge technology and design innovation, perfectly interpreting the design concept of WM Motor and the aesthetic design value of local brands in the era of intelligent electric. It is worth mentioning that WM has been affirmed by major world design awards for many times, including the 2021 Red Dot Award and the 2018 iF Design Award. M7 winning both awards is also an appreciation and affirmation of WM's industrial design concept.
The unique appearance and interior design, lidar intelligent driving hardware, and new intelligent experiences such as subversive touch shifting and "smart wear" make this all-scenario intelligent pure electric car a benchmark in the high-end intelligent electric vehicle market in 2022 and one of the most anticipated mass-produced intelligent electric vehicles. This car will also meet users with a new image at the upcoming Tech Day 2022 WM Automotive Technology Day, please continue to pay attention and explore more wonderful stories with WM.