Author: Sun Yan Source: IT Times
Less than a month after the "expedition" of the new division army, Huawei announced major adjustments: Huawei's "consumer business" was renamed "terminal business", and this name was restarted 12 years later to enter the field of commercial terminals, and in the future, Huawei's consumer products will continue to focus on mass consumers, and commercial products will focus on serving government and enterprise customers.
The hardware side launches commercial notebooks, desktops and monitors, tablets, smart screens, wearables and other product categories, based on the software ecology, will provide commercial office solutions for the government and education, medical care, manufacturing, transportation, finance, energy and other six major industries.
At the press conference, Yu Chengdong appeared as Huawei's managing director, CEO of the terminal business, and CEO of the smart car solution BU, saying: "The name of Huawei's consumer business has gone through a decade, and today we have changed our name to Huawei terminal business and fully entered the commercial market. Over the past decade, we have been creating the ultimate product experience for consumers, which has been unanimously recognized by the market. In the future, Huawei will bring high-quality products from consumer products to the commercial field, and create a better product experience for commercial customers based on the three DNA of Huawei's terminal commercial product quality, wisdom, and reliability. ”
The 14th Five-Year Plan and the 2035 Outline clearly state that it is necessary to create new advantages in the digital economy, promote the integration of economic technology and the real economy, and empower the transformation and upgrading of traditional industries. However, due to the excessive emphasis on specifications and costs, and the lack of attention to the use experience, traditional commercial products have limited help to office and production efficiency, and expose the lack of intelligence of traditional enterprise office methods.
Huawei believes that after experiencing the 1.0 era centered on commercial desktops and the 2.0 era of multi-device integration, the commercial equipment market is now entering the 3.0 era of cloud and AI, and commercial office electronic devices are evolving towards high performance, intelligence, full connectivity, and new forms, with all-scenario integration and intelligent interaction as its main characteristics. At such a turning point for commercial offices to move towards a full-scenario intelligent experience, Huawei terminals have fully entered the commercial field.
In terms of products, Huawei Terminal officially established a commercial product line, bringing 7 series of commercial product families to the government and major industries: notebook MateBook B series, desktop MateStation B series, display B series, flat panel C series, printer PixLab B series, smart screen B series, wearable WATCH B series, and relying on the standard customization capabilities and open customization capabilities brought by HarmonyOS to meet the multi-dimensional management needs of organizations or enterprises for terminal equipment. Customers can customize the brand logo, settings, desktop, and also open up peripheral capabilities, SDKs, and industry system docking capabilities.
Huawei's MateBook B series is a commercial notebook built for the needs of enterprise users, and information security has been mentioned as the first, so it is equipped with an independent TPM2.0 security chip. Among them, the MateBook B3-420 fuselage is made of aluminum alloy material, weighs only 1.38kg, and the thickest part is only about 15.9mm, supporting up to 180 ° full flat unfolding, which is very suitable for business office and business trips. The MateBook B3-420 is equipped with a full screen of high-definition eye protection, which reduces the damage of harmful blue light on the screen to the eyes.
In addition to notebook products, Huawei also launched the desktop MateStation B series, an 8-L compact small chassis, about 1/3 the size of a traditional chassis, and a compact body suitable for small and crowded desks, making more space for this. Huawei display B3-24 series is equipped with a 23.8-inch high-definition eye protection screen, whether it is playing high-definition pictures, or using various office software, the response is fast, the border adopts a three-micro-border design, achieving up to 92% of the screen ratio, making the office vision broader. Whether used with a laptop or desktop, it can greatly improve office productivity.
Tablets are influencer products in the trend of paperless office and mobile office. Huawei Tablet C Series is equipped with a series of smart functions based on mobile application office, of which Huawei Tablet C5 aims at the enterprise office market, supports office accessories such as stylus and keyboard, and is equipped with HarmonyOS 2, inheriting the Huawei tablet full screen gene, with a 10.4-inch 2K full screen, with a screen ratio of up to 84%.
In addition, Huawei's smart screen is aimed at commercial users such as government, finance, hotels, and education; Huawei's commercial printer emphasizes information security, supports memory and toner cartridge erasure, reducing costs and increasing efficiency for small and medium-sized enterprises; Huawei's commercial smart wearable device WATCH B series targets insurance, health care and other areas that require professional health management.
At present, Huawei terminals have completed the first phase of the full-line layout in the commercial office field, taking commercial office as a key area of long-term strategic investment.
With the development of 5G, Huawei terminals rely on the software ecosystem and have provided many commercial solutions for the government and various large and medium-sized enterprises, such as paperless offices, smart classrooms, computer classrooms, mine employee safety operation collaboration, interactive insurance solutions and other industry-level product solutions.
There are many types and high frequency of various types of meetings, and the work of venue layout, printing, placement and destruction of conference materials, collation of conference records, storage and utilization of conference materials consumes a lot of manpower and material resources, and there are also problems such as low efficiency, large limitations, and low fault tolerance rate. At present, Huawei and Fujian Yirong Information Technology Co., Ltd. use Huawei Tablet C5 to create a paperless conference solution, using the HarmonyOS system to help the State Grid Corporation of China realize paperless, safe and convenient access to conference materials in all scenarios before, during and after the meeting, and improve the level of conference organization and management, low-carbon and green office.
For a long time, coal mining enterprises due to the lack of relevant portable early warning equipment and rescue difficulties lead to the safety of operators is difficult to guarantee, Huawei in cooperation with Beidou Tiandi Co., Ltd. launched a collaborative solution for the safe operation of mine employees, through the Huawei WATCH B7 watch and other smart wearable devices and intelligent miner lamps, portable instruments and other equipment integration, to achieve real-time physical monitoring, personnel positioning, high-risk environmental warning and other functions of underground personnel, there is a situation at any time paging to convey information Operators can also use wearable devices to launch SOS calls for help with one button; health conditions such as abnormal heart rate will be automatically warned, providing protection for the lives and properties of mining and employees, and better preventing problems before they occur.
At the end cloud service level, Huawei provides a smart office experience by presetting applications such as application markets, cloud spaces, browsers, smart assistants, and smart search, and also builds HEM solutions for enterprises based on the basic capabilities of HMS Core Kits. HEM (HUAWEI Enterprise Manager) is a full-scenario intelligent device control solution provided by Huawei Terminal Cloud Service for enterprise customers, supporting six major functions of content management, device control, application control, security control, network control, and data protection, covering Huawei mobile phones, notebooks, tablets, smart screens, wearable devices and other types of terminal devices, realizing automated device deployment, improving operational efficiency, and ensuring enterprise data security.
Huawei Pay has also adjusted its new direction to provide customized all-scenario payment solutions for government, enterprise, and small and medium-sized enterprise customers, including payment, capital management, clearing, and account management, to help enterprises meet a variety of payment needs such as Apps, H5/Fast Apps, and HarmonyOS service cards with a single access, and to create a full-scenario digital payment experience for multiple terminals such as mobile phones, tablets, notebooks, and smart screens, helping enterprise customers reach users efficiently and reduce costs and increase efficiency.
In the current era of comprehensively promoting the digital transformation of the government and enterprises, how to seize the wave of digital transformation, conform to the development trend of the times by reconstructing the office mode, build a more agile digital working mode, innovate and develop cost reduction and efficiency increase, is one of the core propositions for enterprises to build core competitiveness for the future. Huawei's comprehensive entry into the commercial field is the turning of the consumer business and will become the next growth point of Huawei terminals.