The Mercedes-Benz EQS has been on the road for a long time, and the Audi A8 will focus on the PHEV model without launching a pure electric version... the pressure of "electrification" has suddenly come to BMW's side. The M760Li, which can be called the "king of the last days", conquered the "high-end driver and low-key boss" with the V12 heart, so what is the strength of today's pure electric BMW i7?

With the release of the BMW X7 after the mid-term redesign, the exterior design of the i7 is basically not much suspense. After the "big mouth" grille of the 4 series and i4 "shocked" consumers well, the use of iconic glow split headlights is definitely another design breakthrough, and the interior of the daytime lamp above is a genuine Swarovski crystal, gorgeous and noble.
As the flagship pure electric sedan in the family, it adopts a closed design compared to the X7's more exaggerated and angular double kidney grille. The plate frame has also been moved down to ensure the visual integrity of the grille. Thanks to the wide front of the car, we don't have to worry too much about the exaggerated lines will appear obtrusive, and the aura is indeed in place.
The vertical arrangement of silver trim strips weakens the elements of the electric vehicle as much as possible, and the "inconspicuous" blue "i" logo and the blue trim strip below are the best proof of its pure electric identity. However, do you think it looks good to use blue trim on the flagship model?
The straight front of the car is naturally paired with a smart and heavy side shape, which contrasts with the slightly sporty design of the previous generation of the 7 Series. The heavy body is not only more luxurious, but also convenient for engineers to accommodate larger battery packs in the chassis. In terms of size, the BMW i7 has a length, width and height of 5391/1950/1544mm, and a wheelbase of 3215mm, which is a comprehensive improvement compared with the previous generation of 7 series.
The flattened "Huo-style corners" have disappeared unsurprisingly, replaced by the exaggerated three-dimensional "boomerang" trim on the C-pillar, and the small window of the rear door even adopts a "borderless" design to transition to it. The triangular elements of the "i" series appear only as glass prints, which is somewhat understated.
The hidden door handle adopts an open design with an electronic switch hidden inside, which can avoid the traditional hidden door handle from being unable to open due to environmental reasons such as ice, and find a balance between practicality and design.
Compared to the aggressiveness of the front, the towering tail of the i7 appears softer. The polyline of the taillight section and the protruding rear surround divide the rear of the car into three layers. The logo with the blue ring is located on the top floor, and the plate plate frame is moved down to the bottom, making the entire tail thicker.
Without the current sporty style, the simple design style of the "shy tech" of the new generation of BMW models creates a warm and luxurious atmosphere, and there are not too many complex buttons in the carriage.
Sliding left and right to see more materials is still BMW's strength, with the soft leather at the top of the center console, wood-grained trim panels inlaid with aluminium alloy frames, and especially the "interaction bar" interactive light belt that surrounds the interior, which give this BMW flagship model an unprecedented atmosphere and texture.
The curved dual screen composed of 12.3-inch LCD dashboard + 14.9-inch central control screen + iDrive 8.0 system is "standing" on the center console like a TV in the living room, and supports a variety of art theme styles. There is no exaggerated through-type large screen, still pursuing the rationality of combining function and form... Okay, it's still the BMW we're familiar with.
On the island in the center of the front row, the iDrive operator panel with crystal knobs resembles the ornaments on the coffee table, delicate and delicate. The new generation of BMW models really likes the "diamond cut" element, who do you like more than BMW's current sporty style?
The door lock buttons and seat function buttons are accommodated into the "interaction bar" interactive light belt at the door; the BAUER Health Diamond top-of-the-line sound system has 36 speakers and Logic 7 arithmetic units, and the resonator is also installed on the back of the seat, which can be felt from the auditory and somatic sense of its powerful soundstage.
On the seat, the delicate and soft merino wool with perforated leather is indeed more in line with the overall tone of this BMW flagship model. The seat ventilation function relies on the air conditioning system for cooling, without worrying about the wool material being stuffy in the summer.
The needs of rear passengers can now be achieved through the 5.5-inch touch screen on the left and right doors, which supports a variety of functions from air conditioning, audio, telephone, etc., but can not be taken down directly like the "Pad" on the S level.
The angular roof design brings better rear head space, and the rear seats can support a maximum of 42.5° reclining, which is not only "comfortable", but also for the convenience of "watching movies".
The 31.3-inch 8K cinema screen, which runs almost across the entire roof, will use localized film and television sources developed by Huawei in the future. Enter cinema mode with one button through the 5.5-inch control screen, and the vehicle will automatically close all blackout curtains in the rear.
Powered, the four-wheel drive xDrive60 model can provide a maximum power of 544Ps, a maximum torque of 745N·m, and a 0-100km/h acceleration of only 4.7s. The 101.7 kWh battery pack achieves a combined cruising range of 625 km under WLTP conditions and is equipped with a 48V active anti-roll bar for the first time.
According to the plan, the M Performance model of the i7 M70 xDrive will surpass the existing M760Li model in terms of power parameters, with a peak torque of up to 1000N·m, and 0-100km/h acceleration can be completed within 4s, replacing the V12 engine with an electric motor.
Write at the end
In recent years, the breakthrough in design and the innovation of concept have made this brand less and less like the BMW that everyone is familiar with. But careful taste, just like the classic 7 series (E65/E66), the breakthrough of design will always bring about the "pain" of public opinion, whether it is the cancellation of the Ho-style corner of the 3 series, or the exaggerated double kidney grille of the 4 series, consumers will prove everything with orders.
BMW 7 Series (E65/E66)
The innovation of the concept has brought a completely different digital luxury atmosphere from today's BMW models, diluting the sports style, in exchange for the warmth and home-like comfort. But everything is still so orderly, hiding all unnecessary functions, and this is still the BMW we are familiar with.
Of course, the premise of everything is that you can accept the new generation of design on the i7 today, what do you think? Let's talk about it in the comment area