In 2021, positioned as a luxury brand of hongqi, more than 300,000 cumulative sales, an increase of more than 50% year-on-year, ideal car also achieved nearly 100,000 cumulative sales, an increase of 177.4% year-on-year, etc., it can be seen that in most of the independent brands this year, the sales of independent luxury brands also showed a positive proportion of growth, which also means that people's rejection of domestic luxury brands is gradually decreasing, and the recognition is gradually increasing. Although it has not directly affected a little luxury brand such as BBA for the time being, I think it has also brought them a certain sense of oppression, especially domestic cars like the ideal ONE, priced at more than 300,000 yuan, but the strength is not inferior to more than 700,000 yuan luxury cars. Perhaps to cater to consumers, or to expand the right to speak, in short, the BBA plans to launch many new cars this year, such as Mercedes-Benz will focus on the EQ car series that focuses on the main new energy vehicle market, and BMW has taken the lead in launching a domestic medium and large SUV, that is, the BMW X5L listed in March this year.
Not only that, following the BMW X5L, BMW's new 7 Series based on the new generation of CLAR architecture also debuted on April 20 this year, and is expected to be officially launched worldwide in November this year. However, then again, the 7 Series is BMW's large sedan, the competitor is the well-known Mercedes-Benz S-Class, and the listing is a new revamped 7 Series, so I think it is also eligible to become bmw's finale this year. In addition, it is understood that mercedes-Benz S-class had a new generation of models listed in January last year, and the product strength of this car in the luxury understanding and technology part has been greatly improved, so what kind of performance will THE NEW 7 Series launched by BMW this time?
In terms of appearance, the new 7 series also adopts a new family design, like the front face part, the large size of the double kidney grille occupies a lot of position, the outer ring is still decorated with silver decorative strips, and the internal black net is a straight waterfall design. The split headlights embedded in both sides of the grille, the upper double L shape led daytime running lights are lit, the light source is orange-yellow, and the laser headlights in the lower layer will appear a little ethereal after being lit. At both ends of the front bumper below, the air intakes with a flat shape are slightly designed, and the middle is equipped with a banner design under the grille, and decorated with bright color decorative strips, the whole design improves the recognition of the front of the car, and the aura is not weak.
On the side of the body, you can see the design of Huo's corners at a glance, which also improves the visual beauty on the basis of ensuring the head space of the rear passengers. The high waist line of the body surface, extending from the front to the tail lights, and embedded in the rearview mirror, the low waist line under the door, and the line at the front and rear wheel eyebrows, coupled with the hidden electric door handles, all improve the fluidity of the body, and also make the nearly 5 meters 4 length more slender.
The rear of the car is equipped with narrow and long taillights, the shell is designed in red and black, and the middle is also inlaid with silver decorative strips, which shows a very rich sense of layering. The through-line line of the surface of the tailgate, the traces are still quite obvious, although the exhaust port adopts a hidden design, but in the surface of the rear bumper, you can still see the two major areas of the concave, and the bottom two ends are also inlaid with blue and white decorative strips, which are somewhat young.
In terms of interior, the grip of the three-panel multi-functional flat-bottom steering wheel is not bad, the center console adopts a step design, 12.3 inches + 14.9 inches dual screen embedded in front of the center console, if not unexpectedly, the screen will also have built-in iDrive8 operating system, which can improve the convenience of operation. Moving down, you can see the black bright board decorative strip that is approaching the penetration, and the individual physical buttons such as double flashing are integrated with the decorative strip. The new 7 Series appears to feature one-piece seats, with crisscrossing cushions and backrest surfaces, and additional neck supports on the headrests to alleviate driving fatigue. The rear seats have their own leg rests, which can be extended to provide good ride comfort in this part.
In addition, in addition to the wood decoration and carbon fiber trim board in the car, you can also see a lot of crystal decoration, the seat is made of wool and leather splicing, and the roof is made of suede material, that is to say, the 7 series in the visual, tactile and other parts, have spent a lot of thought. In addition, in the back row can also see a 31-inch size of 8K panoramic display, control the screen control panel, is integrated in the door panel hand, easy to operate the rear passengers, and with a slightly open sitting position, you can watch TV, movies or news on the screen, making the back row like a "private theater". To be honest, from the perspective of luxury, entertainment technology and other parts, I think the new 7 Series can be compared to Rolls-Royce.
In fact, the new 7 series has not only undergone major changes in the appearance, interior design and other parts, but also will bring a complete series of fuel, plug-in hybrid and pure electric series, of which the plug-in hybrid version may be launched in 2023. Among them, the fuel version of the model will be equipped with a 3.0T six-cylinder engine and a new 4.4T V8 engine, respectively, and bring a maximum power of 286 horsepower, 380 horsepower and 544 horsepower. Compared with the Mercedes-Benz S-Class equipped with 2.5T and 3.0T six-cylinder engines, the performance advantage of the new BMW 7 Series is not small, which shows that BMW has really exerted its strength this time.