As we all know, what consumers value most when purchasing goods is the brand influence behind them.
Let's take buying a car, there are two options in front of you, the first is a mature product with the endorsement of a big brand, and the second is a new brand that has just risen in recent years, I believe that even if the price of the first option is higher than the latter, most people will give priority to the former.
This phenomenon is particularly common in the new energy vehicle market that has exploded in recent years, and we can divide the brands in the market into two categories, one is the national team transformed from the traditional car companies with high word-of-mouth endorsement, and the other is the new car-making forces that have sprung up like mushrooms and have uneven quality. However, recently, there has been a strange thing in the new energy vehicle market, that is, a high-end intelligent electric vehicle brand with a national team background has always been classified into new forces in various data statistics, so why does this happen?
In fact, before talking about this matter, we may wish to understand the background of the market.
First take the national team, in recent years, the national team of the car companies has not been very smooth on the road of electrification transformation, and few car companies can deliver eye-catching results; on the other hand, the new forces, with endless innovations at the product level and internal management, have emerged many models that are loved by consumers, which we can see from the sales rankings in the past two years, after all, the top five or even the first ten years are basically players on the side of the new forces.
Since the market background is like this, everyone has tacitly accepted the new energy brand with brilliant results, which basically belongs to the side of the new forces. Especially after the sales data in March came out, everyone was even more surprised to find that in the smart pure electricity sales ranking, the Aeon brand, which ranked first, achieved a new power brand such as Wei Xiaoli, which was familiar to everyone in the past, with a monthly sales score of more than 20,000 units.
In fact, just from the name of the Aion brand "AION" and the time it was established at the end of 2020, it is enough to make many people think that this is a new force that has just appeared. If more convincing evidence is to be sought, it is necessary to look at the product level and internal management of the enterprise. The first is the product level, after all, Aean can achieve overwhelming sales results, and its product strength is naturally very strong. However, considering that we are only analyzing the brand familiarity today and extending to the product level, so it is not too in-depth to explain, we only from the cool design, configuration, and even intelligent performance and strong vehicle performance of Aehan models, it can be said that we can not see the rigid, traditional style of the national team car companies, and the overall style of the product is completely against the new forces.
Followed by the internal management of the enterprise, not long ago, the EIAN brand just issued the "Proposal on the Implementation of Employee Equity Incentives and Related Matters", agreed that the Eian brand adopts a non-public agreement to increase capital, implements employee equity incentives, and the scientific and technological personnel of the research institute "hold up and down" to hold the equity of Aeon, and there are nearly 800 people who enjoy the equity incentive policy, and some strategic investors are introduced at the same time!
There is no doubt that the benefits of the equity incentive policy are not only conducive to retaining talents, fully stimulating the vitality of enterprises and the enthusiasm of the majority of employees, but also establishing a more market-oriented corporate governance structure and a more market-competitive shareholder structure at the same time, realizing the risk sharing and benefit sharing between employees and enterprises, promoting GAC Aean to be excellent, bigger and stronger, and further enhance the company's competitiveness. And this style, obviously, will not appear in the national team, but it is very similar to the style of the new forces.
However, when you carefully read the text of this equity incentive proposal, you will be surprised to find that there are two huge red words at the beginning - GAC! Yes, including sales performance, product strength and even management style, not only very much like the new forces and more daring to innovate than it, Eian AION is actually an independent high-end intelligent electric vehicle brand under the GAC Group, that is to say, the EIAN brand, which is classified as a new force in a number of statistics, is actually a national team player of The Red Miaozheng!
I believe that many people see this time, the brain has been momentarily stuck in a state of downtime, repeating the unbelievable fact over and over again: how can Aian be a national team! However, it turns out that Aeon is not only the leader of the national team and the echelon, but also the leader of the new forces! It should be known that in the current market pattern, the Aeon brand has taken the lead in more than 100,000 units with annual sales, ranking top 1 in the sales volume of pure electric models of the new forces, coupled with its amazing results of 20,000 units in March to refresh the sales milestone of new energy vehicles, which has already caused a huge earthquake in the industry, making people look at the national team in new energy!
In the end, we also found out the reason why Aehan was classified as a new force, after all, as it is not like the national team style in terms of product design, management style and other aspects, coupled with its rapid sales growth, including many people in the industry will inevitably look at Aeon as a new force. The reason why more and more consumers choose Ae-an, I think it is also related to the double advantages it shows, after all, E-an, which has the reputation of the national team and the brilliant product strength of the new forces, is a big winner in the industry to take its essence and remove its dross, which is very in line with the consumer's car selection conditions!