In recent years, Great Wall Motor's overseas market performance has become more and more eye-catching, overseas revenue is booming, especially in 2021, Great Wall Motor's overseas sales of nearly 140,000 vehicles, an increase of more than 100% year-on-year, overseas revenue of 16.16 billion yuan, an increase of more than 140%.
As a local Chinese enterprise that has been in the automotive industry for more than 30 years, Great Wall Motors can achieve breakthrough development in overseas business in a short period of time, which ultimately stems from the rapid robbery of overseas users' minds by Great Wall Motors' high-quality products and services. It is worth noting that the label of "high quality and high price" of Great Wall Motors' overseas products is also becoming more and more consolidated.
Great Wall Motors for overseas markets to promote global models, such as the third generation of Haval H6, Great Wall Gun, Haval JOLION, etc., these products in terms of product performance and intelligent technology configuration to achieve domestic and foreign synchronization, but in terms of price, overseas sales of products the price is significantly higher than the domestic.
Euler good cat
According to the statistics of price data, The domestic price of 127,900-15.79 million yuan of Euler good cat can sell for 989,000-1,199,000 baht (about 18.8-22.83 million yuan) in the Thai market, with a premium of 60,000-70,000 yuan; the domestic price of 126,800-15.98 million yuan of Great Wall Gun passenger pickup trucks can sell for 35,990-45,490 Australian dollars (about 17.12-21.64 million yuan), a premium of 4.44-5.66 million yuan. Some models are even priced at a price comparable to those of local BBA brands.
That is to say, for the same product, Great Wall Motor's domestic consumers can save 40,000-70,000 yuan in car purchase costs than overseas consumers, but the quality and service they enjoy are the same.
So, why can Great Wall Motors achieve "high-priced" sales overseas? The support behind it must first of all be the "high quality" of products and services. High quality represents the new height of Great Wall intelligent manufacturing, and the high price is enough to verify the recognition of overseas users of Great Wall Motors' brands and products. Great Wall Motors has embarked on a "high-quality and high-price" route overseas, which is also a true portrayal of its brand upwards.
Taking the Haval H6 HEV listed in Thailand as an example, with the full-scene, full-speed domain surging and comfortable driving experience given by the advanced lemon hybrid DHT technology, as well as the two-way protection of the global active intelligent security prevention and control system and the passive security defense system, the car has ranked in the top 2 monthly sales volume of the Thai C-class SUV market for several consecutive months since its launch in June last year, and is a new "net red model" in the local market.
Haval H6 HEV
The same is true of the Great Wall Gun sold in the Australian and New Zealand markets, with its stunning design, excellent smooth powertrain and excellent intelligent safety and technical performance, the Great Wall Gun has not only been praised by the local authoritative media Autocar as "the best choice for multi-functional pickup trucks", but also won its selection of the best pickup truck of the year, and the market sales performance is also very outstanding.
Great Wall Cannon
In addition, high-quality sales services and localized brand marketing also strongly support the hot sales of Great Wall Motors' high-quality products in overseas markets. For example, in order to solve the charging problem of the owner of the good cat in Euler, Thailand, Great Wall Motors not only provides users with the service of buying a car and sending a pile and installing a household charging pile for free, but also builds the world's first light storage and charging integrated super charging station in Siam Square in the CBD of Bangkok, Thailand, providing users with free 24-hour convenient power replenishment service.
Great Wall Motor's GWM optical storage and charging integrated super charging station
In the field of localization marketing, Great Wall Motors has joined hands with triathlon sports that have attracted the attention of local users in the Australian market to promote the rapid popularity of products such as the Great Wall Cannon; when Haval JOLION is listed in Russia, South Africa, Saudi Arabia and other places, it creates real-life scenes for young people in a scenario-based manner, and uses local Internet celebrity opinion leaders to break the circle of dissemination. Through marketing initiatives that conform to local culture and conform to the habits of young users, Great Wall Motors' young and dynamic brand image has gradually penetrated into the hearts of overseas users, laying a solid foundation for the continuous growth of sales.
Great Wall Motors sponsors the Australian triathlon
Under the blessing of high-quality product strength, high standard service, and localization marketing that penetrates into the minds of users, Great Wall Motors' high-end and trustworthy brand image is widely recognized, the brand value continues to rise, and the overseas prices of many products have been comparable to those of Japanese, Korean, American and even German luxury brands, such as Haval H6 HEV sold in the Thai market, and the third generation H6 sold in the South African market, whose price ranges are consistent with the local Audi Q2L, Honda Guandao, Buick Encore. It is still favored by local consumers, indicating that Chinese automobiles already have the product and technical strength to compete with large multinational automotive groups.
Coffee 01 at the Munich Motor Show in Germany
As a result, Great Wall Motor's overseas business contribution is increasing. Nowadays, Great Wall Motors' seamaking matrix is still constantly improving, and at present, a number of pure electric, oil-electric hybrid and plug-in hybrid models under Haval, Weipai, Euler and Tank have been unveiled at foreign auto shows, indicating that Great Wall Motors will launch more high-value high-quality new products overseas, launch a new round of competition with many international automobile brands, and promote Great Wall Motors' global journey to achieve a new round of high-quality development.