According to the latest data released by the Association of Passenger Vehicles, SUV in the mainland is still sitting on the throne of the first passenger car market share with a share of about 50%, and this data continues to grow steadily. There is no doubt that the reason why the SUV can dominate the world is entirely due to the multi-functional attributes of the model itself, such as it can carry people like a car, and it can also run on the unpaved road like an off-road vehicle, which is also quite in line with the complex car environment of most consumers.
However, the problem is that although the SUV that sets up hundreds of talents can do anything, everyone finds that it is too balanced, and in many ways it can only be said to be enough, and there is still a big gap from the highlight, such as there are great problems in chassis tuning. As we all know, because the model positioning of the SUV is more inclined to urbanization, which leads to a higher body center of gravity and chassis, it can neither obtain the comfort of a sedan, nor can it have the ground clearance of an off-road vehicle. And this embarrassing situation of not going up and down, which led to the chassis adjustment of the SUV has always been an industry problem, until the emergence of a black technology to save it, that is, "air suspension"!
Pull the air suspension into 300,000 levels
Why is "air suspension" a black technology? Because compared to the traditional fixed chassis suspension used by most models, the air suspension allows the vehicle chassis height to be adjustable!
Easy to understand, equipped with air-type adjustable suspension models, its front and rear wheels will be equipped with body height sensors, the driving computer will judge the body height change according to the sensor signal, so as to control the air compressor and exhaust valve to automatically compress or elongate the spring, so as to reduce or increase the chassis ground clearance, in order to increase the stability of the high-speed body or the passage of complex road conditions. So when the SUV is equipped with air suspension, it can not only achieve the comfort of a car comparable to a car by lowering the body on the city road, but also obtain a higher ground clearance by raising the body when not paved, which is simply the best of both worlds!
Although everyone knows that "air suspension" is a good thing, but because the cost of this high-end configuration is higher, it is usually only assembled in luxury SUVs with more than 500,000 or 600,000 levels such as Range Rover Star Pulse and BMW X5, even if there are individual brand models to pull this high-end configuration into the 400,000 level, which is still too high for many consumers. So the question is, do any car companies dare to stand up and break down industry barriers again and pull this high-end configuration into a lower 300,000 level? The answer, of course, is yes, it is the 300,000-level high-end intelligent electric SUV that has recently been very hot in the market - Lantu FREE!
From the perspective of the price of 300,000, presumably with the inertia of many people, they may think that the air suspension assembled by Lantu FREE will be a similar product, but the truth is just the opposite!
To know that the adjustable height parameters are the most important performance indicators of air suspension, such as the previously mentioned BMW X5, its air suspension up and down adjustable height is only about 80mm, in contrast to the price is lower than half of the Lantu FREE equipped air suspension, its up and down adjustable height not only reaches a stronger 100mm, but also matches the economy, comfort, high energy, outing, custom up to five intelligent driving modes, so as to calmly cope with a variety of complex road conditions when traveling. Let's take the most ceremonial welcome mode, when you unlock the vehicle or need to get off, the welcome mode will automatically reduce the chassis height to the lowest 113mm, so as to facilitate the elderly and children to get on and off the car or the trunk to pick up and put luggage. When you need to climb the mountain, just cut into the outing mode and the chassis height will rise to 213mm, and you will find that this ground clearance is almost the same as the parameters of off-road SUVs such as the Prado!
However, the ultra-cost performance of pulling the air suspension into the 300,000 level is not the whole highlight of the high-end configuration of Landu FREE, its greater highlight lies in the same unprecedented lifetime warranty policy!
As we all know, many of the core components of a car are provided by different suppliers, so such expensive wear parts as air suspension, after the warranty period given by the supplier to the main engine factory, the car company will no longer separately promise to give the user a lifetime warranty policy. However, Landu FREE has rarely added air suspension to the vehicle's lifetime warranty policy, so why does it have such a big confidence?
Speaking of confidence, we have to mention that the Chinese leading car company "Dongfeng Motor" standing behind Lantu Automobile, as the top 100 central enterprises in the world's top 500 enterprises, in the face of its own intelligent high-end electric vehicle brand, the support in many aspects such as capital and technology will naturally not be stingy, which makes Lantu Automobile have the strength to break the technical monopoly in this field, after mastering the core technologies of airtightness, durability, reliability and vehicle dynamics, It has become the first vehicle company in China to independently master the core technology of air suspension, and Lantu FREE is equipped with an air suspension jointly developed with partners, which naturally has the confidence to promise consumers that this costly loss part can participate in the lifetime warranty of the vehicle.
This epoch-making technological breakthrough in China's automotive industry not only pulls the air suspension into the 300,000 level and makes users feel at ease with the ultra-high quality, but also effectively avoids the shortage of supply chain when the international situation suddenly changes, laying a solid foundation for the future market development of the Lantu brand in advance!
300,000 SUV value benchmark
Seeing this, I think there are many people who have been satisfied with 300,000 levels to have air suspension, but this is only one of its product highlights for Landu FREE!
As an intelligent high-end electric brand, this 300,000-level Lantu FREE is not only equipped with million-level luxury comfort configurations such as Tanner audio and dimmable panoramic canopy, but also through up to 24 intelligent sensors equipped with the whole vehicle in terms of intelligence, plus 20 intelligent driving assistance functions such as ACC full-speed domain adaptive cruise, LKA lane keeping assistance, AEB automatic braking, 360° panoramic image, BSD blind spot monitoring and APA automatic parking system. Achieve L2 level intelligent driver assistance system. It is worth mentioning that the intelligent configuration of Lantu FREE is the standard of the whole series, unlike Tesla and other brands that also need to unlock the intelligent auxiliary driving function by adding money, which shows the sincerity of Lantu Automobile for local consumers!
Although the intelligent driving assistance function can greatly improve driving safety, when the vehicle encounters an inevitable dangerous situation, the body is the last guarantee of life safety, so now everyone also attaches great importance to vehicle safety when buying a car. Let's take Lantu FREE, which not only relies on the world's first two major body technology "TRB+Patch composite structure thermoforming A-pillar" + "2000MPa aluminum-silicon coated door anti-collision beam" in the body structure, but also achieves "no water, no smoke, no fire, no explosion" after a series of ultra-national standard tests such as extrusion, collision and high temperature water on the battery system, so as to achieve a comprehensive score rate of up to 92.3% in the C-NCAP crash test. Become the "five-star safety" model that ranks first in the comprehensive score of new energy models of Chinese brands!
However, this is not the end, to know that the product positioning of Lantu FREE is a "performance-level intelligent electric SUV", from which we can determine that the performance of the car must also be extremely outstanding!
The total power of the motor is 510kW, the total torque is 1040N·m, the extended range version of zero hundred acceleration is 4.5 seconds, and the pure electric version is 4.7 seconds!
This is the transcript handed over by Landu FREE with dual motors in front and rear, and for a medium and large SUV, the performance of this vehicle is simply too explosive!
To know enough explosive performance parameters, Lantu FREE is still the only electric SUV in the industry that chooses pure electric and extended range electric dual power layout, especially the extended range version has chosen a "1.5T + four-cylinder" engine with better energy consumption performance, abandoning the industry's common and lower power generation efficiency of the three-cylinder machine, while achieving oil and electricity, it also supports up to four forms of energy replenishment, including 11kW home charge, DC fast charge, 220V vehicle slow charge, refueling (No. 92 gasoline), Reduce the anxiety in the user's mind about the range of the electric vehicle.
There is no doubt that with a more high-end comfort configuration, better intelligent performance and stronger performance and diversified powertrain, coupled with the car's value-added performance in the 300,000 level, lantu FREE, which has an absolute leadership position, has broken the existing market pattern and become a 300,000-level SUV value benchmark!
Consolidate lantu high-end brand positioning
Speaking of the product highlights of the complete car, in fact, we should not ignore an equally important plus, that is, "service first"!
It should be known that with the development of society and the progress of the times, more and more consumers are now willing to pay for better services, especially many potential users will have six major anxieties about the relatively new thing of electric vehicles: quality anxiety, safety anxiety, mileage anxiety, delivery anxiety, service anxiety and brand sustainable development anxiety. Lantu Automobile, which has accurate insight into the use scenarios of electric vehicle users, positions itself as a "zero-anxiety high-end smart electric brand".
Of course, solving user anxiety with quality services is not just lip service, consumers want to see practical actions. This is not, backed by Dongfeng Motor, the towering tree of Lantu Automobile, through the full integration of Dongfeng's more than 50 years of car-making technology and the advantages of the whole value chain, and through the advantages of the first central enterprise to create a direct channel model, to achieve service to find people, let users travel worry-free as the core benchmark of the brand to solve the above six major anxieties, so as to open 51 Lantu spaces in 25 core cities across the country; in 2022, Lantu Automobile will complete more than 100 Lantu spaces in about 50 cities across the country. In order to achieve more efficient and convenient high-quality services.
At present, Lantu Automobile has delivered to users in 276 cities across the country, and with an average transaction price of more than 338,000, ranking 3rd in the average transaction price of Chinese brands in 2021. In the first month of this year, Landu FREE was able to create a new industry speed from brand release to this node with the 10,000th vehicle off the production line. With lantu automobile recently announced its entry into the European market to achieve a globalization strategy, this Chinese high-end new energy vehicle brand that has achieved the fastest realization from the local to the world has once again consolidated its high-end brand positioning!
Big Hero Car Talk: There is no doubt that Landu FREE relies on the strength of pulling the air suspension into the 300,000 level, coupled with the all-round performance of the product itself and the brand endorsement and quality service from the central enterprises, making it enter the high-end intelligent pure electricity market, like an explosive depth bomb that caused a huge earthquake in the industry, and set a new value benchmark for the 300,000-level SUV market!